Google Chromecast vs Hubbl:Which is more popular?
In September 2026, Google Chromecast had more branded searches than Hubbl among streaming device brands in Australia. Google Chromecast had about 72,600 branded searches, while Hubbl had 22,200. Google Chromecast made up 47.3% of all streaming device brand searches we track, and Hubbl accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about streaming device brands, Google Chromecast appeared in three of the five answers and Hubbl in one. Google Chromecast was mentioned before Hubbl in every answer that named either.
Who do people search for more?
Google Chromecast, about 3 searches for every 1 for Hubbl
Who does AI mention more?
Google Chromecast, mentioned in 3 of 5 answers, Hubbl in 1
Who does AI recommend more?
Google Chromecast, named ahead of Hubbl in 2 of 2 answers
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Top streaming device brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google Chromecast was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hubbl was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Chromecast was listed before Hubbl in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Amazon Fire TV Stick1st
Apple TV 4K2nd- Google Chromecast3rd
Nvidia Shield4th
Hubbl5th
Fetch6th
Roku7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple TV 4K4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazon Fire TV Stick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Chromecast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hubbl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fetch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nvidia Shield1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roku1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streaming device brands
5 answers
Asked ChatGPT
“Which streaming device should I buy for my TV in Australia?”
Asked ChatGPT
“What are the best TV streaming devices in Australia?”
Asked ChatGPT
“What's the best streaming stick for an older TV?”
Searched Google, AI Overview
“streaming device”
Searched Google, AI Overview
“media player”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Google Chromecast or Hubbl more popular in search?
This chart shows how often people search Google for Google Chromecast and Hubbl by name. Each line represents a brand's share of searches for all seven streaming device brands we track, month by month, from searches in Australia.
Share of searches by month for Google Chromecast, Hubbl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Chromecast | Hubbl | Apple TV 4K | Amazon Fire TV Stick | Fetch | Nvidia Shield | Roku |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 24.1% | 7.2% | 9.4% | 10.8% | 2.6% | 3.9% |
| Nov 2025 | 42.7% | 23% | 10.3% | 8.9% | 8.4% | 3.1% | 3.7% |
| Dec 2025 | 47.6% | 21.7% | 6.5% | 9.9% | 7.9% | 2.9% | 3.5% |
| Jan 2026 | 44.3% | 24.7% | 6% | 9.2% | 9% | 2.7% | 4% |
| Feb 2026 | 38.9% | 33.4% | 5.5% | 8% | 8.2% | 2.4% | 3.6% |
| Mar 2026 | 35.3% | 36% | 8.8% | 7.3% | 7.2% | 2.1% | 3.2% |
| Apr 2026 | 46.8% | 21.3% | 6.4% | 7.9% | 9.5% | 2.8% | 5.2% |
| May 2026 | 46.7% | 15.3% | 15.3% | 8.2% | 8.4% | 2.5% | 3.7% |
| Jun 2026 | 39.9% | 12.4% | 27.6% | 6.8% | 6.7% | 2% | 4.5% |
| Jul 2026 | 39.1% | 12.8% | 28.6% | 7.4% | 5.7% | 3.1% | 3.1% |
| Aug 2026 | 42.8% | 16% | 19.5% | 8.8% | 7.1% | 2.6% | 3.2% |
| Sep 2026 | 47.3% | 14.5% | 11.8% | 9.8% | 9.6% | 3.5% | 3.5% |
How has the Google Chromecast and Hubbl comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Hubbl took it in March 2026, Google Chromecast took it in April 2026.
- Across the 12 months ending September 2026, Google Chromecast’s share of searches among streaming device brands in Australia moved from 42% to 47.3%, and its estimated monthly branded searches moved from 70.4K to 72.6K.
- Across the 12 months ending September 2026, Hubbl’s share of searches among streaming device brands in Australia moved from 24.1% to 14.5%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
How did search popularity change for Australia streaming device brands in September 2026?
2 changes
In September 2026, Google Chromecast gained share of searches among streaming device brands in Australia, from 42.8% to 47.3%.
In September 2026, Hubbl lost share of searches among streaming device brands in Australia, from 16% to 14.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Google Chromecast’s and Hubbl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Chromecast
2 branded search terms
- chromecast
- google tv streamer
Hubbl
1 branded search term
- hubbl
Other head-to-heads among streaming device brands
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