Fetch vs Hubbl:Which is more popular?
In September 2026, Hubbl had more branded searches than Fetch among streaming device brands in Australia. Hubbl had about 22,200 branded searches, while Fetch had 14,800. Hubbl made up 14.5% of all streaming device brand searches we track, and Fetch accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about streaming device brands, Fetch and Hubbl each appeared in one of the five answers.
Who do people search for more?
Hubbl, about 50% more searches than Fetch
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top streaming device brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fetch and Hubbl were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Amazon Fire TV Stick1st
Apple TV 4K2nd
Google Chromecast3rd
Nvidia Shield4th- Hubbl5th
Fetch6th
Roku7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple TV 4K4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazon Fire TV Stick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Chromecast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hubbl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fetch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nvidia Shield1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roku1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streaming device brands
5 answers
Asked ChatGPT
“Which streaming device should I buy for my TV in Australia?”
Asked ChatGPT
“What are the best TV streaming devices in Australia?”
Asked ChatGPT
“What's the best streaming stick for an older TV?”
Searched Google, AI Overview
“streaming device”
Searched Google, AI Overview
“media player”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Fetch or Hubbl more popular in search?
This chart shows how often people search Google for Fetch and Hubbl by name. Each line represents a brand's share of searches for all seven streaming device brands we track, month by month, from searches in Australia.
Share of searches by month for Hubbl, Fetch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Chromecast | Hubbl | Apple TV 4K | Amazon Fire TV Stick | Fetch | Nvidia Shield | Roku |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 24.1% | 7.2% | 9.4% | 10.8% | 2.6% | 3.9% |
| Nov 2025 | 42.7% | 23% | 10.3% | 8.9% | 8.4% | 3.1% | 3.7% |
| Dec 2025 | 47.6% | 21.7% | 6.5% | 9.9% | 7.9% | 2.9% | 3.5% |
| Jan 2026 | 44.3% | 24.7% | 6% | 9.2% | 9% | 2.7% | 4% |
| Feb 2026 | 38.9% | 33.4% | 5.5% | 8% | 8.2% | 2.4% | 3.6% |
| Mar 2026 | 35.3% | 36% | 8.8% | 7.3% | 7.2% | 2.1% | 3.2% |
| Apr 2026 | 46.8% | 21.3% | 6.4% | 7.9% | 9.5% | 2.8% | 5.2% |
| May 2026 | 46.7% | 15.3% | 15.3% | 8.2% | 8.4% | 2.5% | 3.7% |
| Jun 2026 | 39.9% | 12.4% | 27.6% | 6.8% | 6.7% | 2% | 4.5% |
| Jul 2026 | 39.1% | 12.8% | 28.6% | 7.4% | 5.7% | 3.1% | 3.1% |
| Aug 2026 | 42.8% | 16% | 19.5% | 8.8% | 7.1% | 2.6% | 3.2% |
| Sep 2026 | 47.3% | 14.5% | 11.8% | 9.8% | 9.6% | 3.5% | 3.5% |
How has the Fetch and Hubbl comparison changed over the last 12 months?
3 findings
- Hubbl was ahead of Fetch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fetch’s share of searches among streaming device brands in Australia moved from 10.8% to 9.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Hubbl’s share of searches among streaming device brands in Australia moved from 24.1% to 14.5%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
How did search popularity change for Australia streaming device brands in September 2026?
2 changes
In September 2026, Fetch gained share of searches among streaming device brands in Australia, from 7.1% to 9.6%.
In September 2026, Hubbl lost share of searches among streaming device brands in Australia, from 16% to 14.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fetch’s and Hubbl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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