Brandwave

Cotton On, Glassons and Uniqlo:Which are most popular?

In September 2026, Cotton On drew 42.8% of estimated branded searches across these three brands in Australia, ahead of Glassons at 28.6%. When we checked with ChatGPT and Google AI Overviews, Cotton On and Uniqlo were mentioned most often, in three of the four answers. Of all 14 brands we track in clothing shops, Uniqlo was the most recommended, Cotton On was third and Glassons was ninth.

All three are clothing shops in Australia. See all clothing shops

Brands in this comparisonAny 10 or fewer published brands in Australia
  • Cotton On
  • Glassons
  • Uniqlo

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Cotton On, Glassons and Uniqlo in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cotton On and Uniqlo were mentioned most often, in three of the four answers. Of all 14 brands we track in clothing shops, Uniqlo was the most recommended, Cotton On was third and Glassons was ninth.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Kmart2nd
  3. Cotton On3rd
  4. Country Road4th
  5. Assembly Label5th
  6. Best & Less6th
  7. Sportsgirl7th
  8. Target Australia8th
  9. Glassons9th
  10. Decjuba–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cotton On3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Uniqlo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Assembly Label2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Country Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kmart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Best & Less1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Glassons1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sportsgirl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Target Australia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Decjuba0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+4 more

See every answer about clothing shops

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Cotton On
  • Glassons
  • Uniqlo
Cotton On, Glassons and Uniqlo in Australia, by month

Share of searches by month for Cotton On, Glassons, Uniqlo. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnGlassonsUniqlo
Oct 202550%22.5%27.5%
Nov 202549.9%22.5%27.5%
Dec 202549.9%22.5%27.5%
Jan 202645.1%24.7%30.2%
Feb 202640.2%26.9%32.9%
Mar 202645%24.7%30.3%
Apr 202640.2%26.9%32.9%
May 202637.5%25%37.5%
Jun 202640.2%26.9%32.9%
Jul 202637.5%25.1%37.5%
Aug 202640.2%26.9%32.9%
Sep 202642.8%28.6%28.6%

  1. 1.Cotton On

    42.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Glassons

    28.6%

    Moved from 3rd to 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Uniqlo

    28.6%

    Moved from 2nd to 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -4.3 points.

How the Brand Demand Index is measured