WeMoney vs YNAB:Which is more popular?
In September 2026, YNAB had more branded searches than WeMoney among budgeting apps in Australia. YNAB had about 2,900 branded searches, while WeMoney had 2,400. YNAB made up 15.1% of all budgeting app searches we track, and WeMoney accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about budgeting apps, WeMoney appeared in all five answers and YNAB in three. WeMoney was mentioned before YNAB in three out of five answers.
Who do people search for more?
YNAB, about 21% more searches than WeMoney
Who does AI mention more?
WeMoney, mentioned in every answer we collected
Who does AI recommend more?
WeMoney, named ahead of YNAB in 3 of 5 answers
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Top budgeting apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WeMoney appeared in all five answers. YNAB was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. WeMoney was listed before YNAB in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Frollo1st- WeMoney2nd
- YNAB3rd
Goodbudget4th
PocketSmith5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WeMoney5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YNAB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goodbudget3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PocketSmith2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about budgeting apps
5 answers
Asked ChatGPT
“What's the best budgeting app in Australia?”
Asked ChatGPT
“Which app is best for tracking my spending?”
Asked ChatGPT
“What's a good free budgeting app?”
Searched Google, AI Overview
“budgeting app”
Searched Google, AI Overview
“best budgeting app”
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is WeMoney or YNAB more popular in search?
This chart shows how often people search Google for WeMoney and YNAB by name. Each line represents a brand's share of searches for all five budgeting apps we track, month by month, from searches in Australia.
Share of searches by month for YNAB, WeMoney. The figures are in the table below the chart.
View monthly share of searches table
| Month | PocketSmith | Frollo | YNAB | WeMoney | Goodbudget |
|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 23.7% | 19.3% | 23.7% | 4.4% |
| Nov 2025 | 31.6% | 25.9% | 17.2% | 21.1% | 4.2% |
| Dec 2025 | 31.4% | 21% | 17.1% | 25.7% | 4.8% |
| Jan 2026 | 34% | 18.5% | 15.2% | 27.8% | 4.5% |
| Feb 2026 | 34.9% | 23.3% | 15.5% | 23.3% | 3.1% |
| Mar 2026 | 37.8% | 25.2% | 13.7% | 20.6% | 2.7% |
| Apr 2026 | 33.2% | 27% | 14.7% | 22.1% | 2.9% |
| May 2026 | 39.5% | 26.3% | 14.3% | 17.5% | 2.4% |
| Jun 2026 | 36.2% | 29.5% | 16.1% | 16.1% | 2.1% |
| Jul 2026 | 37.4% | 30.4% | 16.6% | 13.4% | 2.2% |
| Aug 2026 | 39.3% | 32.1% | 14.1% | 11.7% | 2.9% |
| Sep 2026 | 42.2% | 28.1% | 15.1% | 12.5% | 2% |
How has the WeMoney and YNAB comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: YNAB took it in July 2026.
- Across the 12 months ending September 2026, WeMoney’s share of searches among budgeting apps in Australia moved from 23.7% to 12.5%, and its estimated monthly branded searches moved from 5.4K to 2.4K.
- Across the 12 months ending September 2026, YNAB’s share of searches among budgeting apps in Australia moved from 19.3% to 15.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for Australia budgeting apps in September 2026?
2 changes
In September 2026, YNAB gained share of searches among budgeting apps in Australia, from 14.1% to 15.1%.
In September 2026, WeMoney gained share of searches among budgeting apps in Australia, from 11.7% to 12.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using WeMoney’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among budgeting apps
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