Budgeting apps in Australia:Which are most popular?

Name: Budgeting apps in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, PocketSmith was the most searched budgeting app in Australia, accounting for 42.2% of all searches among the five apps we track. When we checked with ChatGPT and Google AI Overviews, Frollo and WeMoney showed up in every answer. Frollo was recommended most often, coming first in four out of five responses.

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Top budgeting apps in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Frollo and WeMoney appeared every time. Frollo was recommended most often, coming first in four out of five answers. WeMoney was second, and YNAB was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Frollo	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
WeMoney	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
YNAB	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Goodbudget	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
PocketSmith	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

Frollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WeMoney5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
YNAB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Goodbudget3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PocketSmith2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about budgeting apps

5 answers

Asked ChatGPT
“What's the best budgeting app in Australia?”
1. 1Frollo
2. 2YNAB
3. 3PocketSmith
4. 4WeMoney
Asked ChatGPT
“Which app is best for tracking my spending?”
1. 1Frollo
2. 2WeMoney
3. 3PocketSmith
4. 4YNAB
Asked ChatGPT
“What's a good free budgeting app?”
1. 1Frollo
2. 2Goodbudget
3. 3WeMoney
Searched Google, AI Overview
“budgeting app”
1. 1Frollo
2. 2WeMoney
3. 3Goodbudget
Searched Google, AI Overview
“best budgeting app”
1. 1YNAB
2. 2Frollo
3. 3WeMoney
4. 4Goodbudget

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which budgeting apps do people search for most?

This chart shows how often people search Google for each budgeting app by name. Each line represents a brand's share of searches for all five budgeting apps we track, month by month, from searches in Australia.

Share of searches among budgeting apps in Australia, by month

Month	PocketSmith	Frollo	YNAB	WeMoney	Goodbudget
Oct 2025	28.9%	23.7%	19.3%	23.7%	4.4%
Nov 2025	31.6%	25.9%	17.2%	21.1%	4.2%
Dec 2025	31.4%	21%	17.1%	25.7%	4.8%
Jan 2026	34%	18.5%	15.2%	27.8%	4.5%
Feb 2026	34.9%	23.3%	15.5%	23.3%	3.1%
Mar 2026	37.8%	25.2%	13.7%	20.6%	2.7%
Apr 2026	33.2%	27%	14.7%	22.1%	2.9%
May 2026	39.5%	26.3%	14.3%	17.5%	2.4%
Jun 2026	36.2%	29.5%	16.1%	16.1%	2.1%
Jul 2026	37.4%	30.4%	16.6%	13.4%	2.2%
Aug 2026	39.3%	32.1%	14.1%	11.7%	2.9%
Sep 2026	42.2%	28.1%	15.1%	12.5%	2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	PocketSmith	42.2%	8.1K	0%	+2.9 points
2, held 2nd	Frollo	28.1%	5.4K	-18.2%	-3.9 points
3, held 3rd	YNAB	15.1%	2.9K	0%	+1 points
4, held 4th	WeMoney	12.5%	2.4K	0%	+0.9 points
5, held 5th	Goodbudget	2%	390	-33.9%	-0.8 points

1.PocketSmith
42.2%
Held 1st. 8.1K estimated branded searches, 0% vs prior month. Share +2.9 points.
2.Frollo
28.1%
Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
3.YNAB
15.1%
Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1 points.
4.WeMoney
12.5%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.Goodbudget
2%
Held 5th. 390 estimated branded searches, -33.9% vs prior month. Share -0.8 points.

Which brand is most popular in search among budgeting apps in Australia?

5 brands

In September 2026, PocketSmith was the most searched among budgeting apps in Australia, with an estimated 8.1K branded searches, 42.2% of all searches for the five we track. Frollo is in 2nd place, 14.1 percentage points behind at 28.1%.

Australia budgeting apps, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
PocketSmith	28.9% → 42.2%	42.2%Sep 2026	28.9%Oct 2025	1st
Frollo	23.7% → 28.1%	32.1%Aug 2026	18.5%Jan 2026	2nd
YNAB	19.3% → 15.1%	19.3%Oct 2025	13.7%Mar 2026	4th → 3rd
WeMoney	23.7% → 12.5%	27.8%Jan 2026	11.7%Aug 2026	3rd → 4th
Goodbudget	4.4% → 2%	4.8%Dec 2025	2%Sep 2026	5th

Each finding as a sentence

Across the 12 months ending September 2026, PocketSmith’s share of searches among budgeting apps in Australia increased from 28.9% to 42.2%.
Across the 12 months ending September 2026, Frollo’s share of searches among budgeting apps in Australia increased from 23.7% to 28.1%.
Across the 12 months ending September 2026, YNAB’s share of searches among budgeting apps in Australia decreased from 19.3% to 15.1%.
Across the 12 months ending September 2026, WeMoney’s share of searches among budgeting apps in Australia decreased from 23.7% to 12.5%.
Across the 12 months ending September 2026, Goodbudget’s share of searches among budgeting apps in Australia decreased from 4.4% to 2%.
Across the 12 months ending September 2026, Frollo’s share of searches among budgeting apps in Australia peaked at 32.1% in August 2026 and was lowest at 18.5% in January 2026.
Across the 12 months ending September 2026, YNAB’s share of searches among budgeting apps in Australia peaked at 19.3% in October 2025 and was lowest at 13.7% in March 2026.
Across the 12 months ending September 2026, WeMoney’s share of searches among budgeting apps in Australia peaked at 27.8% in January 2026 and was lowest at 11.7% in August 2026.
Across the 12 months ending September 2026, Goodbudget’s share of searches among budgeting apps in Australia peaked at 4.8% in December 2025 and was lowest at 2% in September 2026.
Across the 12 months ending September 2026, YNAB rose from 4th to 3rd among budgeting apps in Australia.
Across the 12 months ending September 2026, WeMoney fell from 3rd to 4th among budgeting apps in Australia.

How did search popularity change for Australia budgeting apps in September 2026?

5 changes

In September 2026, PocketSmith gained share of searches among budgeting apps in Australia, from 39.3% to 42.2%.
In September 2026, YNAB gained share of searches among budgeting apps in Australia, from 14.1% to 15.1%.
In September 2026, WeMoney gained share of searches among budgeting apps in Australia, from 11.7% to 12.5%.
In September 2026, Frollo lost share of searches among budgeting apps in Australia, from 32.1% to 28.1%.
In September 2026, Goodbudget lost share of searches among budgeting apps in Australia, from 2.9% to 2%.

How are branded searches counted for budgeting apps?

5 search terms

Each brand's share of searches among budgeting apps comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.