Brandwave

Goodbudget vs YNAB:Which is more popular?

In September 2026, YNAB had more branded searches than Goodbudget among budgeting apps in Australia. YNAB had about 2,900 branded searches, while Goodbudget had 390. YNAB made up 15.1% of all budgeting app searches we track, and Goodbudget accounted for 2%. When we asked ChatGPT and Google AI Overviews about budgeting apps, Goodbudget and YNAB each appeared in three of the five answers. YNAB was mentioned before Goodbudget in three out of five answers.

Among budgeting apps in Australia in September 2026

Who do people search for more?

YNAB, about 7 searches for every 1 for Goodbudget

YNAB 2.9K searchesGoodbudget 390 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Goodbudget in 3 of 5YNAB in 3 of 5

Who does AI recommend more?

YNAB, named ahead of Goodbudget in 3 of 5 answers

YNAB first in 3Goodbudget first in 2

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Top budgeting apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Goodbudget was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. YNAB was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. YNAB was listed before Goodbudget in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frollo1st
  2. WeMoney2nd
  3. YNAB3rd
  4. Goodbudget4th
  5. PocketSmith5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WeMoney5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YNAB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodbudget3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PocketSmith2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about budgeting apps

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Goodbudget or YNAB more popular in search?

This chart shows how often people search Google for Goodbudget and YNAB by name. Each line represents a brand's share of searches for all five budgeting apps we track, month by month, from searches in Australia.

Goodbudget and YNAB among budgeting apps in Australia, by month

Share of searches by month for YNAB, Goodbudget. The figures are in the table below the chart.

View monthly share of searches table
MonthPocketSmithFrolloYNABWeMoneyGoodbudget
Oct 202528.9%23.7%19.3%23.7%4.4%
Nov 202531.6%25.9%17.2%21.1%4.2%
Dec 202531.4%21%17.1%25.7%4.8%
Jan 202634%18.5%15.2%27.8%4.5%
Feb 202634.9%23.3%15.5%23.3%3.1%
Mar 202637.8%25.2%13.7%20.6%2.7%
Apr 202633.2%27%14.7%22.1%2.9%
May 202639.5%26.3%14.3%17.5%2.4%
Jun 202636.2%29.5%16.1%16.1%2.1%
Jul 202637.4%30.4%16.6%13.4%2.2%
Aug 202639.3%32.1%14.1%11.7%2.9%
Sep 202642.2%28.1%15.1%12.5%2%

How has the Goodbudget and YNAB comparison changed over the last 12 months?

3 findings
  • YNAB was ahead of Goodbudget in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Goodbudget’s share of searches among budgeting apps in Australia moved from 4.4% to 2%, and its estimated monthly branded searches moved from 1K to 390.
  • Across the 12 months ending September 2026, YNAB’s share of searches among budgeting apps in Australia moved from 19.3% to 15.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

How did search popularity change for Australia budgeting apps in September 2026?

2 changes

  1. In September 2026, YNAB gained share of searches among budgeting apps in Australia, from 14.1% to 15.1%.

  2. In September 2026, Goodbudget lost share of searches among budgeting apps in Australia, from 2.9% to 2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Goodbudget’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goodbudget

1 branded search term

  • goodbudget

YNAB

1 branded search term

  • ynab

How the Brand Demand Index is measured

Other head-to-heads among budgeting apps

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