Brandwave

PocketSmith vs YNAB:Which is more popular?

In September 2026, PocketSmith had more branded searches than YNAB among budgeting apps in Australia. PocketSmith had about 8,100 branded searches, while YNAB had 2,900. PocketSmith made up 42.2% of all budgeting app searches we track, and YNAB accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about budgeting apps, YNAB appeared in three of the five answers and PocketSmith in two. YNAB was mentioned before PocketSmith in two out of three answers that named either.

Among budgeting apps in Australia in September 2026

Who do people search for more?

PocketSmith, about 3 searches for every 1 for YNAB

PocketSmith 8.1K searchesYNAB 2.9K searches

Who does AI mention more?

YNAB, mentioned in 3 of 5 answers, PocketSmith in 2

YNAB in 3 of 5PocketSmith in 2 of 5

Who does AI recommend more?

YNAB, named ahead of PocketSmith in 2 of 3 answers

YNAB first in 2PocketSmith first in 1

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Top budgeting apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YNAB was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PocketSmith was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. YNAB was listed before PocketSmith in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frollo1st
  2. WeMoney2nd
  3. YNAB3rd
  4. Goodbudget4th
  5. PocketSmith5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WeMoney5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YNAB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodbudget3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PocketSmith2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about budgeting apps

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is PocketSmith or YNAB more popular in search?

This chart shows how often people search Google for PocketSmith and YNAB by name. Each line represents a brand's share of searches for all five budgeting apps we track, month by month, from searches in Australia.

PocketSmith and YNAB among budgeting apps in Australia, by month

Share of searches by month for PocketSmith, YNAB. The figures are in the table below the chart.

View monthly share of searches table
MonthPocketSmithFrolloYNABWeMoneyGoodbudget
Oct 202528.9%23.7%19.3%23.7%4.4%
Nov 202531.6%25.9%17.2%21.1%4.2%
Dec 202531.4%21%17.1%25.7%4.8%
Jan 202634%18.5%15.2%27.8%4.5%
Feb 202634.9%23.3%15.5%23.3%3.1%
Mar 202637.8%25.2%13.7%20.6%2.7%
Apr 202633.2%27%14.7%22.1%2.9%
May 202639.5%26.3%14.3%17.5%2.4%
Jun 202636.2%29.5%16.1%16.1%2.1%
Jul 202637.4%30.4%16.6%13.4%2.2%
Aug 202639.3%32.1%14.1%11.7%2.9%
Sep 202642.2%28.1%15.1%12.5%2%

How has the PocketSmith and YNAB comparison changed over the last 12 months?

3 findings
  • PocketSmith was ahead of YNAB in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PocketSmith’s share of searches among budgeting apps in Australia moved from 28.9% to 42.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, YNAB’s share of searches among budgeting apps in Australia moved from 19.3% to 15.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

How did search popularity change for Australia budgeting apps in September 2026?

2 changes

  1. In September 2026, PocketSmith gained share of searches among budgeting apps in Australia, from 39.3% to 42.2%.

  2. In September 2026, YNAB gained share of searches among budgeting apps in Australia, from 14.1% to 15.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PocketSmith’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PocketSmith

1 branded search term

  • pocketsmith

YNAB

1 branded search term

  • ynab

How the Brand Demand Index is measured

Other head-to-heads among budgeting apps

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