Brandwave

Frollo vs YNAB:Which is more popular?

In September 2026, Frollo had more branded searches than YNAB among budgeting apps in Australia. Frollo had about 5,400 branded searches, while YNAB had 2,900. Frollo made up 28.1% of all budgeting app searches we track, and YNAB accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about budgeting apps, Frollo appeared in all five answers and YNAB in three. Frollo was mentioned before YNAB in four out of five answers.

Among budgeting apps in Australia in September 2026

Who do people search for more?

Frollo, about 86% more searches than YNAB

Frollo 5.4K searchesYNAB 2.9K searches

Who does AI mention more?

Frollo, mentioned in every answer we collected

Frollo in 5 of 5YNAB in 3 of 5

Who does AI recommend more?

Frollo, named ahead of YNAB in 4 of 5 answers

Frollo first in 4YNAB first in 1

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Top budgeting apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frollo appeared in all five answers. YNAB was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Frollo was listed before YNAB in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frollo1st
  2. WeMoney2nd
  3. YNAB3rd
  4. Goodbudget4th
  5. PocketSmith5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WeMoney5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YNAB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodbudget3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PocketSmith2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about budgeting apps

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Frollo or YNAB more popular in search?

This chart shows how often people search Google for Frollo and YNAB by name. Each line represents a brand's share of searches for all five budgeting apps we track, month by month, from searches in Australia.

Frollo and YNAB among budgeting apps in Australia, by month

Share of searches by month for Frollo, YNAB. The figures are in the table below the chart.

View monthly share of searches table
MonthPocketSmithFrolloYNABWeMoneyGoodbudget
Oct 202528.9%23.7%19.3%23.7%4.4%
Nov 202531.6%25.9%17.2%21.1%4.2%
Dec 202531.4%21%17.1%25.7%4.8%
Jan 202634%18.5%15.2%27.8%4.5%
Feb 202634.9%23.3%15.5%23.3%3.1%
Mar 202637.8%25.2%13.7%20.6%2.7%
Apr 202633.2%27%14.7%22.1%2.9%
May 202639.5%26.3%14.3%17.5%2.4%
Jun 202636.2%29.5%16.1%16.1%2.1%
Jul 202637.4%30.4%16.6%13.4%2.2%
Aug 202639.3%32.1%14.1%11.7%2.9%
Sep 202642.2%28.1%15.1%12.5%2%

How has the Frollo and YNAB comparison changed over the last 12 months?

3 findings
  • Frollo was ahead of YNAB in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frollo’s share of searches among budgeting apps in Australia moved from 23.7% to 28.1%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, YNAB’s share of searches among budgeting apps in Australia moved from 19.3% to 15.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

How did search popularity change for Australia budgeting apps in September 2026?

2 changes
  1. In September 2026, YNAB gained share of searches among budgeting apps in Australia, from 14.1% to 15.1%.

  2. In September 2026, Frollo lost share of searches among budgeting apps in Australia, from 32.1% to 28.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frollo’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frollo

1 branded search term

  • frollo

YNAB

1 branded search term

  • ynab

How the Brand Demand Index is measured

Other head-to-heads among budgeting apps

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