Brandwave

How popular isYNAB?

In September 2026, people searched for YNAB by name about 2,900 times in Australia, a 34.1% decrease from the previous year. These searches made up 15.1% of all Australia budgeting app searches, placing YNAB third out of five apps. When we asked both ChatGPT and Google AI Overviews about budgeting apps, YNAB appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

YNAB is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. PocketSmithShare of searches 42.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. FrolloShare of searches 28.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. YNABShare of searches 15.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. WeMoneyShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. GoodbudgetShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top budgeting apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YNAB was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. YNAB is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frollo1st
  2. WeMoney2nd
  3. YNAB3rd
  4. Goodbudget4th
  5. PocketSmith5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WeMoney5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YNAB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodbudget3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PocketSmith2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about budgeting apps

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which budgeting apps compete with YNAB?

YNAB against budgeting apps in Australia, by month

Share of searches by month for PocketSmith, Frollo, YNAB, WeMoney, Goodbudget. The figures are in the table below the chart.

View monthly share of searches table
MonthPocketSmithFrolloYNABWeMoneyGoodbudget
Oct 202528.9%23.7%19.3%23.7%4.4%
Nov 202531.6%25.9%17.2%21.1%4.2%
Dec 202531.4%21%17.1%25.7%4.8%
Jan 202634%18.5%15.2%27.8%4.5%
Feb 202634.9%23.3%15.5%23.3%3.1%
Mar 202637.8%25.2%13.7%20.6%2.7%
Apr 202633.2%27%14.7%22.1%2.9%
May 202639.5%26.3%14.3%17.5%2.4%
Jun 202636.2%29.5%16.1%16.1%2.1%
Jul 202637.4%30.4%16.6%13.4%2.2%
Aug 202639.3%32.1%14.1%11.7%2.9%
Sep 202642.2%28.1%15.1%12.5%2%

  1. 1.PocketSmith

    42.2%

    Held 1st. 8.1K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Frollo

    28.1%

    Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  3. 3.YNAB

    15.1%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.WeMoney

    12.5%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Goodbudget

    2%

    Held 5th. 390 estimated branded searches, -33.9% vs prior month. Share -0.8 points.

Compare popularity between YNAB and its closest rivals

Every comparison with YNAB

4 comparisons

How has branded search demand for YNAB changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YNAB in Australia fell from 4.4K to 2.9K.
  • Across the 12 months ending September 2026, YNAB’s share of searches among budgeting apps in Australia decreased from 19.3% to 15.1%.
  • Across the 12 months ending September 2026, YNAB’s share of searches among budgeting apps in Australia peaked at 19.3% in October 2025 and was lowest at 13.7% in March 2026.
  • Across the 12 months ending September 2026, YNAB rose from 4th to 3rd among budgeting apps in Australia.

How did search popularity change for Australia budgeting apps in September 2026?

5 changes

  1. In September 2026, PocketSmith gained share of searches among budgeting apps in Australia, from 39.3% to 42.2%.

  2. In September 2026, YNAB gained share of searches among budgeting apps in Australia, from 14.1% to 15.1%.

  3. In September 2026, WeMoney gained share of searches among budgeting apps in Australia, from 11.7% to 12.5%.

  4. In September 2026, Frollo lost share of searches among budgeting apps in Australia, from 32.1% to 28.1%.

  5. In September 2026, Goodbudget lost share of searches among budgeting apps in Australia, from 2.9% to 2%.

How are YNAB’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using YNAB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ynab

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How the Brand Demand Index is measured

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