Brandwave

Triumph vs Yamaha Motor:Which is more popular?

In September 2026, Triumph had more branded searches than Yamaha Motor among motorcycle brands in Australia. Triumph had about 8,100 branded searches, while Yamaha Motor had 2,600. Triumph made up 5.2% of all motorcycle brand searches we track, and Yamaha Motor accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Triumph appeared in two of the five answers and Yamaha Motor in one. Triumph and Yamaha Motor were each mentioned first in one of the two answers that named either.

Among motorcycle brands in Australia in September 2026

Who do people search for more?

Triumph, about 3 searches for every 1 for Yamaha Motor

Triumph 8.1K searchesYamaha Motor 2.6K searches

Who does AI mention more?

Triumph, mentioned in 2 of 5 answers, Yamaha Motor in 1

Triumph in 2 of 5Yamaha Motor in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Triumph first in 1Yamaha Motor first in 1

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Triumph was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Yamaha Motor was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Triumph and Yamaha Motor were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kawasaki1st
  2. Honda Motorcycles2nd
  3. Triumph3rd
  4. Harley-Davidson4th
  5. Yamaha Motor4th
  6. CFMOTO6th
  7. Royal Enfield7th
  8. Suzuki Motorcycles8th
  9. KTM9th
  10. Ducati–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ducati0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about motorcycle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Triumph or Yamaha Motor more popular in search?

This chart shows how often people search Google for Triumph and Yamaha Motor by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in Australia.

Triumph and Yamaha Motor among motorcycle brands in Australia, by month

Share of searches by month for Triumph, Yamaha Motor. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonCFMOTOKTMHonda MotorcyclesDucatiRoyal EnfieldTriumphSuzuki MotorcyclesBMW MotorradKawasakiYamaha Motor
Oct 202528.6%15.7%10.5%11.2%10.5%8.6%4.7%3.1%3.1%2.5%1.5%
Nov 202528.8%15.7%10.5%11.4%10.5%8.6%3.8%3.1%3.8%2.1%1.5%
Dec 202531.3%14%11.4%10.2%9.4%9.4%4.2%3.4%2.8%2.3%1.6%
Jan 202625.8%14.2%11.6%12.4%11.6%9.4%4.2%3.4%3.4%2.3%1.7%
Feb 202626.6%14.6%11.9%12.7%9.7%9.7%4.3%2.9%3.5%2.4%1.7%
Mar 202627%14.8%12.1%13%9.9%9.9%3.6%2.9%2.9%2.4%1.4%
Apr 202623.1%18.9%10.3%13.6%8.4%10.3%4.6%3.8%3.1%2.5%1.5%
May 202628.3%15.5%10.4%11.3%10.4%10.4%3.8%3.1%3.1%2.1%1.8%
Jun 202626.8%17.9%9.8%10.6%9.8%9.8%4.4%3.6%2.9%2.4%2.1%
Jul 202627.3%18.3%10%10.7%10%8.2%5.5%3%3%2.4%1.8%
Aug 202625.9%17.4%11.6%10.3%9.5%9.5%5.2%3.5%2.8%2.3%2%
Sep 202626%17.4%11.6%10.4%9.5%9.5%5.2%3.5%2.8%2.3%1.7%

How has the Triumph and Yamaha Motor comparison changed over the last 12 months?

3 findings
  • Triumph was ahead of Yamaha Motor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Triumph’s share of searches among motorcycle brands in Australia moved from 4.7% to 5.2%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Yamaha Motor’s share of searches among motorcycle brands in Australia moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 2.6K.

How did search popularity change for Australia motorcycle brands in September 2026?

0 changes

Neither Triumph nor Yamaha Motor moved beyond provider rounding among motorcycle brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Triumph’s and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Triumph

1 branded search term

  • triumph motorcycles

Yamaha Motor

2 branded search terms

  • yamaha motorbike
  • yamaha motorcycles

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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