Brandwave

How popular isTriumph?

In September 2026, people searched for Triumph by name about 8,100 times in Australia, about the same as the previous year. These searches made up 5.2% of all Australia motorcycle brand searches, placing Triumph seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about motorcycle brands, Triumph appeared in two of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Triumph is the seventh most searched of 11 competitors and the third most recommended in AI answers.

  1. Harley-DavidsonShare of searches 26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. CFMOTOShare of searches 17.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. KTMShare of searches 11.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  4. Honda MotorcyclesShare of searches 10.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. TriumphShare of searches 5.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+6 more

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Triumph was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Triumph is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kawasaki1st
  2. Honda Motorcycles2nd
  3. Triumph3rd
  4. Harley-Davidson4th
  5. Yamaha Motor4th
  6. CFMOTO6th
  7. Royal Enfield7th
  8. Suzuki Motorcycles8th
  9. KTM9th
  10. Ducati–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ducati0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about motorcycle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which motorcycle brands compete with Triumph?

Triumph against motorcycle brands in Australia, by month

Share of searches by month for Harley-Davidson, CFMOTO, KTM, Honda Motorcycles, Ducati, Royal Enfield, Triumph, Suzuki Motorcycles, BMW Motorrad, Kawasaki. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonCFMOTOKTMHonda MotorcyclesDucatiRoyal EnfieldTriumphSuzuki MotorcyclesBMW MotorradKawasakiYamaha Motor
Oct 202528.6%15.7%10.5%11.2%10.5%8.6%4.7%3.1%3.1%2.5%1.5%
Nov 202528.8%15.7%10.5%11.4%10.5%8.6%3.8%3.1%3.8%2.1%1.5%
Dec 202531.3%14%11.4%10.2%9.4%9.4%4.2%3.4%2.8%2.3%1.6%
Jan 202625.8%14.2%11.6%12.4%11.6%9.4%4.2%3.4%3.4%2.3%1.7%
Feb 202626.6%14.6%11.9%12.7%9.7%9.7%4.3%2.9%3.5%2.4%1.7%
Mar 202627%14.8%12.1%13%9.9%9.9%3.6%2.9%2.9%2.4%1.4%
Apr 202623.1%18.9%10.3%13.6%8.4%10.3%4.6%3.8%3.1%2.5%1.5%
May 202628.3%15.5%10.4%11.3%10.4%10.4%3.8%3.1%3.1%2.1%1.8%
Jun 202626.8%17.9%9.8%10.6%9.8%9.8%4.4%3.6%2.9%2.4%2.1%
Jul 202627.3%18.3%10%10.7%10%8.2%5.5%3%3%2.4%1.8%
Aug 202625.9%17.4%11.6%10.3%9.5%9.5%5.2%3.5%2.8%2.3%2%
Sep 202626%17.4%11.6%10.4%9.5%9.5%5.2%3.5%2.8%2.3%1.7%

  1. 1.Harley-Davidson

    26%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.CFMOTO

    17.4%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.KTM

    11.6%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Honda Motorcycles

    10.4%

    Held 4th. 16.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ducati

    9.5%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Royal Enfield

    9.5%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Triumph

    5.2%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Suzuki Motorcycles

    3.5%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.BMW Motorrad

    2.8%

    Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Kawasaki

    2.3%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Yamaha Motor

    1.7%

    Held 11th. 2.6K estimated branded searches, -18.8% vs prior month. Share -0.4 points.

Compare popularity between Triumph and its closest rivals

Every comparison with Triumph

10 comparisons

How has branded search demand for Triumph changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Triumph in Australia held steady at 8.1K.
  • Across the 12 months ending September 2026, Triumph’s share of searches among motorcycle brands in Australia increased from 4.7% to 5.2%.
  • Across the 12 months ending September 2026, Triumph’s share of searches among motorcycle brands in Australia peaked at 5.5% in July 2026 and was lowest at 3.6% in March 2026.

How did search popularity change for Australia motorcycle brands in September 2026?

6 changes

  1. KTM’s share of searches among motorcycle brands in Australia has gained ground for 3 months in a row, from 9.8% to 11.6% in September 2026.

  2. Estimated monthly branded searches for BMW Motorrad in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  3. Estimated monthly branded searches for Ducati in Australia fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Harley-Davidson in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  5. Estimated monthly branded searches for Kawasaki in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Honda Motorcycles in Australia fell 17% over 12 measured months, from 19.4K to 16.1K in September 2026.

How are Triumph’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Triumph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • triumph motorcycles

Do you work for Triumph? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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