Motorcycle brands in Australia:Which are most popular?

Name: Motorcycle brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Harley-Davidson was the most searched motorcycle brand in Australia, accounting for 26% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, Kawasaki was mentioned most often, in four of the five answers. Kawasaki was recommended most often, coming first in one out of five responses.

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Top motorcycle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kawasaki was mentioned most often, in four of the five answers. Kawasaki was recommended most often, coming first in one out of five answers. Honda Motorcycles was second, and Triumph was third. Ducati, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kawasaki	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Honda Motorcycles	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Harley-Davidson	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Royal Enfield	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Triumph	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
CFMOTO	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
KTM	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Suzuki Motorcycles	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Yamaha Motor	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Ducati	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
BMW Motorrad	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ducati0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BMW Motorrad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about motorcycle brands

5 answers

Asked ChatGPT
“What's the best motorcycle brand for beginners in Australia?”
Asked ChatGPT
“Which motorbike brand is most reliable?”
1. 1Honda Motorcycles
2. 2Kawasaki
Asked ChatGPT
“What are the best value motorcycles in Australia?”
1. 1Kawasaki
2. 2CFMOTO
3. 3Royal Enfield
Searched Google, AI Overview
“motorcycles”
1. 1Yamaha Motor
2. 2Honda Motorcycles
3. 3Kawasaki
4. 4Harley-Davidson
5. 5Triumph
6. 6KTM
Searched Google, AI Overview
“motorbikes”
1. 1Triumph
2. 2Harley-Davidson

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which motorcycle brands do people search for most?

This chart shows how often people search Google for each motorcycle brand by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in Australia.

Share of searches among motorcycle brands in Australia, by month

Month	Harley-Davidson	CFMOTO	KTM	Honda Motorcycles	Ducati	Royal Enfield	Triumph	Suzuki Motorcycles	BMW Motorrad	Kawasaki	Yamaha Motor
Oct 2025	28.6%	15.7%	10.5%	11.2%	10.5%	8.6%	4.7%	3.1%	3.1%	2.5%	1.5%
Nov 2025	28.8%	15.7%	10.5%	11.4%	10.5%	8.6%	3.8%	3.1%	3.8%	2.1%	1.5%
Dec 2025	31.3%	14%	11.4%	10.2%	9.4%	9.4%	4.2%	3.4%	2.8%	2.3%	1.6%
Jan 2026	25.8%	14.2%	11.6%	12.4%	11.6%	9.4%	4.2%	3.4%	3.4%	2.3%	1.7%
Feb 2026	26.6%	14.6%	11.9%	12.7%	9.7%	9.7%	4.3%	2.9%	3.5%	2.4%	1.7%
Mar 2026	27%	14.8%	12.1%	13%	9.9%	9.9%	3.6%	2.9%	2.9%	2.4%	1.4%
Apr 2026	23.1%	18.9%	10.3%	13.6%	8.4%	10.3%	4.6%	3.8%	3.1%	2.5%	1.5%
May 2026	28.3%	15.5%	10.4%	11.3%	10.4%	10.4%	3.8%	3.1%	3.1%	2.1%	1.8%
Jun 2026	26.8%	17.9%	9.8%	10.6%	9.8%	9.8%	4.4%	3.6%	2.9%	2.4%	2.1%
Jul 2026	27.3%	18.3%	10%	10.7%	10%	8.2%	5.5%	3%	3%	2.4%	1.8%
Aug 2026	25.9%	17.4%	11.6%	10.3%	9.5%	9.5%	5.2%	3.5%	2.8%	2.3%	2%
Sep 2026	26%	17.4%	11.6%	10.4%	9.5%	9.5%	5.2%	3.5%	2.8%	2.3%	1.7%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Harley-Davidson	26%	40.5K	0%	+0.1 points
2, held 2nd	CFMOTO	17.4%	27.1K	0%	+0.1 points
3, held 3rd	KTM	11.6%	18.1K	0%	0 points
4, held 4th	Honda Motorcycles	10.4%	16.1K	0%	0 points
5, held 5th	Ducati	9.5%	14.8K	0%	0 points
6, held 6th	Royal Enfield	9.5%	14.8K	0%	0 points
7, held 7th	Triumph	5.2%	8.1K	0%	0 points
8, held 8th	Suzuki Motorcycles	3.5%	5.4K	0%	0 points
9, held 9th	BMW Motorrad	2.8%	4.4K	0%	0 points
10, held 10th	Kawasaki	2.3%	3.6K	0%	0 points
11, held 11th	Yamaha Motor	1.7%	2.6K	-18.8%	-0.4 points

1.Harley-Davidson
26%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.CFMOTO
17.4%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.KTM
11.6%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.Honda Motorcycles
10.4%
Held 4th. 16.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Ducati
9.5%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
6.Royal Enfield
9.5%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
7.Triumph
5.2%
Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.Suzuki Motorcycles
3.5%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
9.BMW Motorrad
2.8%
Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
10.Kawasaki
2.3%
Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
11.Yamaha Motor
1.7%
Held 11th. 2.6K estimated branded searches, -18.8% vs prior month. Share -0.4 points.

Which brand is most popular in search among motorcycle brands in Australia?

11 brands

In September 2026, Harley-Davidson was the most searched among motorcycle brands in Australia, with an estimated 40.5K branded searches, 26% of all searches for the 11 we track. CFMOTO is in 2nd place, 8.6 percentage points behind at 17.4%.

Australia motorcycle brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Harley-Davidson	28.6% → 26%	31.3%Dec 2025	23.1%Apr 2026	1st
CFMOTO	15.7% → 17.4%	18.9%Apr 2026	14%Dec 2025	2nd
KTM	10.5% → 11.6%	12.1%Mar 2026	9.8%Jun 2026	5th → 3rd
Honda Motorcycles	11.2% → 10.4%	13.6%Apr 2026	10.2%Dec 2025	3rd → 4th
Ducati	10.5% → 9.5%	11.6%Jan 2026	8.4%Apr 2026	4th → 5th
Royal Enfield	8.6% → 9.5%	10.4%May 2026	8.2%Jul 2026	6th
Triumph	4.7% → 5.2%	5.5%Jul 2026	3.6%Mar 2026	7th
Suzuki Motorcycles	3.1% → 3.5%	3.8%Apr 2026	2.9%Feb 2026	9th → 8th
BMW Motorrad	3.1% → 2.8%	3.8%Nov 2025	2.8%Dec 2025	8th → 9th
Kawasaki	2.5% → 2.3%	2.5%Oct 2025	2.1%May 2026	10th
Yamaha Motor	1.5% → 1.7%	2.1%Jun 2026	1.4%Mar 2026	11th

Each finding as a sentence

Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorcycle brands in Australia decreased from 28.6% to 26%.
Across the 12 months ending September 2026, CFMOTO’s share of searches among motorcycle brands in Australia increased from 15.7% to 17.4%.
Across the 12 months ending September 2026, KTM’s share of searches among motorcycle brands in Australia increased from 10.5% to 11.6%.
Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorcycle brands in Australia decreased from 11.2% to 10.4%.
Across the 12 months ending September 2026, Ducati’s share of searches among motorcycle brands in Australia decreased from 10.5% to 9.5%.
Across the 12 months ending September 2026, Royal Enfield’s share of searches among motorcycle brands in Australia increased from 8.6% to 9.5%.
Across the 12 months ending September 2026, Triumph’s share of searches among motorcycle brands in Australia increased from 4.7% to 5.2%.
Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorcycle brands in Australia peaked at 31.3% in December 2025 and was lowest at 23.1% in April 2026.
Across the 12 months ending September 2026, CFMOTO’s share of searches among motorcycle brands in Australia peaked at 18.9% in April 2026 and was lowest at 14% in December 2025.
Across the 12 months ending September 2026, KTM’s share of searches among motorcycle brands in Australia peaked at 12.1% in March 2026 and was lowest at 9.8% in June 2026.
Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorcycle brands in Australia peaked at 13.6% in April 2026 and was lowest at 10.2% in December 2025.
Across the 12 months ending September 2026, Ducati’s share of searches among motorcycle brands in Australia peaked at 11.6% in January 2026 and was lowest at 8.4% in April 2026.
Across the 12 months ending September 2026, Royal Enfield’s share of searches among motorcycle brands in Australia peaked at 10.4% in May 2026 and was lowest at 8.2% in July 2026.
Across the 12 months ending September 2026, Triumph’s share of searches among motorcycle brands in Australia peaked at 5.5% in July 2026 and was lowest at 3.6% in March 2026.
Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands in Australia peaked at 3.8% in November 2025 and was lowest at 2.8% in December 2025.
Across the 12 months ending September 2026, KTM rose from 5th to 3rd among motorcycle brands in Australia.
Across the 12 months ending September 2026, Honda Motorcycles fell from 3rd to 4th among motorcycle brands in Australia.
Across the 12 months ending September 2026, Ducati fell from 4th to 5th among motorcycle brands in Australia.
Across the 12 months ending September 2026, Suzuki Motorcycles rose from 9th to 8th among motorcycle brands in Australia.
Across the 12 months ending September 2026, BMW Motorrad fell from 8th to 9th among motorcycle brands in Australia.
Across the 12 months ending September 2026, Kawasaki and Yamaha Motor held steady: their share of searches among motorcycle brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia motorcycle brands in September 2026?

6 changes

KTM’s share of searches among motorcycle brands in Australia has gained ground for 3 months in a row, from 9.8% to 11.6% in September 2026.
Estimated monthly branded searches for BMW Motorrad in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Ducati in Australia fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Estimated monthly branded searches for Harley-Davidson in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Estimated monthly branded searches for Kawasaki in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Estimated monthly branded searches for Honda Motorcycles in Australia fell 17% over 12 measured months, from 19.4K to 16.1K in September 2026.

How are branded searches counted for motorcycle brands?

13 search terms

Each brand's share of searches among motorcycle brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.