Honda Motorcycles vs KTM:Which is more popular?
In September 2026, KTM had more branded searches than Honda Motorcycles among motorcycle brands in Australia. KTM had about 18,100 branded searches, while Honda Motorcycles had 16,100. KTM made up 11.6% of all motorcycle brand searches we track, and Honda Motorcycles accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Honda Motorcycles appeared in three of the five answers and KTM in one. Honda Motorcycles was mentioned before KTM in every answer that named either.
Who do people search for more?
KTM, about 12% more searches than Honda Motorcycles
Who does AI mention more?
Honda Motorcycles, mentioned in 3 of 5 answers, KTM in 1
Who does AI recommend more?
Honda Motorcycles, named ahead of KTM in 3 of 3 answers
Follow Honda Motorcycles vs KTM and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top motorcycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Honda Motorcycles was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KTM was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Honda Motorcycles was listed before KTM in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kawasaki1st- Honda Motorcycles2nd
Triumph3rd
Harley-Davidson4th
Yamaha Motor4th
CFMOTO6th
Royal Enfield7th
Suzuki Motorcycles8th- KTM9th
Ducati–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ducati0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about motorcycle brands
5 answers
Asked ChatGPT
“What's the best motorcycle brand for beginners in Australia?”
Asked ChatGPT
“Which motorbike brand is most reliable?”
Asked ChatGPT
“What are the best value motorcycles in Australia?”
Searched Google, AI Overview
“motorcycles”
Searched Google, AI Overview
“motorbikes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Honda Motorcycles or KTM more popular in search?
This chart shows how often people search Google for Honda Motorcycles and KTM by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in Australia.
Share of searches by month for KTM, Honda Motorcycles. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | CFMOTO | KTM | Honda Motorcycles | Ducati | Royal Enfield | Triumph | Suzuki Motorcycles | BMW Motorrad | Kawasaki | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 15.7% | 10.5% | 11.2% | 10.5% | 8.6% | 4.7% | 3.1% | 3.1% | 2.5% | 1.5% |
| Nov 2025 | 28.8% | 15.7% | 10.5% | 11.4% | 10.5% | 8.6% | 3.8% | 3.1% | 3.8% | 2.1% | 1.5% |
| Dec 2025 | 31.3% | 14% | 11.4% | 10.2% | 9.4% | 9.4% | 4.2% | 3.4% | 2.8% | 2.3% | 1.6% |
| Jan 2026 | 25.8% | 14.2% | 11.6% | 12.4% | 11.6% | 9.4% | 4.2% | 3.4% | 3.4% | 2.3% | 1.7% |
| Feb 2026 | 26.6% | 14.6% | 11.9% | 12.7% | 9.7% | 9.7% | 4.3% | 2.9% | 3.5% | 2.4% | 1.7% |
| Mar 2026 | 27% | 14.8% | 12.1% | 13% | 9.9% | 9.9% | 3.6% | 2.9% | 2.9% | 2.4% | 1.4% |
| Apr 2026 | 23.1% | 18.9% | 10.3% | 13.6% | 8.4% | 10.3% | 4.6% | 3.8% | 3.1% | 2.5% | 1.5% |
| May 2026 | 28.3% | 15.5% | 10.4% | 11.3% | 10.4% | 10.4% | 3.8% | 3.1% | 3.1% | 2.1% | 1.8% |
| Jun 2026 | 26.8% | 17.9% | 9.8% | 10.6% | 9.8% | 9.8% | 4.4% | 3.6% | 2.9% | 2.4% | 2.1% |
| Jul 2026 | 27.3% | 18.3% | 10% | 10.7% | 10% | 8.2% | 5.5% | 3% | 3% | 2.4% | 1.8% |
| Aug 2026 | 25.9% | 17.4% | 11.6% | 10.3% | 9.5% | 9.5% | 5.2% | 3.5% | 2.8% | 2.3% | 2% |
| Sep 2026 | 26% | 17.4% | 11.6% | 10.4% | 9.5% | 9.5% | 5.2% | 3.5% | 2.8% | 2.3% | 1.7% |
How has the Honda Motorcycles and KTM comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: KTM took it in December 2025, Honda Motorcycles took it in January 2026, KTM took it in August 2026.
- Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorcycle brands in Australia moved from 11.2% to 10.4%, and its estimated monthly branded searches moved from 19.4K to 16.1K.
- Across the 12 months ending September 2026, KTM’s share of searches among motorcycle brands in Australia moved from 10.5% to 11.6%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia motorcycle brands in September 2026?
2 changes
KTM’s share of searches among motorcycle brands in Australia has gained ground for 3 months in a row, from 9.8% to 11.6% in September 2026.
Estimated monthly branded searches for Honda Motorcycles in Australia fell 17% over 12 measured months, from 19.4K to 16.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Honda Motorcycles’ and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda Motorcycles
2 branded search terms
- honda motorbike
- honda motorcycles
KTM
1 branded search term
- ktm
Other head-to-heads among motorcycle brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.