CFMOTO vs KTM:Which is more popular?
In September 2026, CFMOTO had more branded searches than KTM among motorcycle brands in Australia. CFMOTO had about 27,100 branded searches, while KTM had 18,100. CFMOTO made up 17.4% of all motorcycle brand searches we track, and KTM accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, CFMOTO and KTM each appeared in one of the five answers. CFMOTO and KTM were each mentioned first in one of the two answers that named either.
Who do people search for more?
CFMOTO, about 50% more searches than KTM
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow CFMOTO vs KTM and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top motorcycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CFMOTO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KTM was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CFMOTO and KTM were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kawasaki1st
Honda Motorcycles2nd
Triumph3rd
Harley-Davidson4th
Yamaha Motor4th- CFMOTO6th
Royal Enfield7th
Suzuki Motorcycles8th
KTM9th
Ducati–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ducati0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about motorcycle brands
5 answers
Asked ChatGPT
“What's the best motorcycle brand for beginners in Australia?”
Asked ChatGPT
“Which motorbike brand is most reliable?”
Asked ChatGPT
“What are the best value motorcycles in Australia?”
Searched Google, AI Overview
“motorcycles”
Searched Google, AI Overview
“motorbikes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is CFMOTO or KTM more popular in search?
This chart shows how often people search Google for CFMOTO and KTM by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in Australia.
Share of searches by month for CFMOTO, KTM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | CFMOTO | KTM | Honda Motorcycles | Ducati | Royal Enfield | Triumph | Suzuki Motorcycles | BMW Motorrad | Kawasaki | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 15.7% | 10.5% | 11.2% | 10.5% | 8.6% | 4.7% | 3.1% | 3.1% | 2.5% | 1.5% |
| Nov 2025 | 28.8% | 15.7% | 10.5% | 11.4% | 10.5% | 8.6% | 3.8% | 3.1% | 3.8% | 2.1% | 1.5% |
| Dec 2025 | 31.3% | 14% | 11.4% | 10.2% | 9.4% | 9.4% | 4.2% | 3.4% | 2.8% | 2.3% | 1.6% |
| Jan 2026 | 25.8% | 14.2% | 11.6% | 12.4% | 11.6% | 9.4% | 4.2% | 3.4% | 3.4% | 2.3% | 1.7% |
| Feb 2026 | 26.6% | 14.6% | 11.9% | 12.7% | 9.7% | 9.7% | 4.3% | 2.9% | 3.5% | 2.4% | 1.7% |
| Mar 2026 | 27% | 14.8% | 12.1% | 13% | 9.9% | 9.9% | 3.6% | 2.9% | 2.9% | 2.4% | 1.4% |
| Apr 2026 | 23.1% | 18.9% | 10.3% | 13.6% | 8.4% | 10.3% | 4.6% | 3.8% | 3.1% | 2.5% | 1.5% |
| May 2026 | 28.3% | 15.5% | 10.4% | 11.3% | 10.4% | 10.4% | 3.8% | 3.1% | 3.1% | 2.1% | 1.8% |
| Jun 2026 | 26.8% | 17.9% | 9.8% | 10.6% | 9.8% | 9.8% | 4.4% | 3.6% | 2.9% | 2.4% | 2.1% |
| Jul 2026 | 27.3% | 18.3% | 10% | 10.7% | 10% | 8.2% | 5.5% | 3% | 3% | 2.4% | 1.8% |
| Aug 2026 | 25.9% | 17.4% | 11.6% | 10.3% | 9.5% | 9.5% | 5.2% | 3.5% | 2.8% | 2.3% | 2% |
| Sep 2026 | 26% | 17.4% | 11.6% | 10.4% | 9.5% | 9.5% | 5.2% | 3.5% | 2.8% | 2.3% | 1.7% |
How has the CFMOTO and KTM comparison changed over the last 12 months?
3 findings
- CFMOTO was ahead of KTM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CFMOTO’s share of searches among motorcycle brands in Australia moved from 15.7% to 17.4%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, KTM’s share of searches among motorcycle brands in Australia moved from 10.5% to 11.6%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia motorcycle brands in September 2026?
1 change
KTM’s share of searches among motorcycle brands in Australia has gained ground for 3 months in a row, from 9.8% to 11.6% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CFMOTO’s and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among motorcycle brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.