Brandwave

CFMOTO vs Harley-Davidson:Which is more popular?

In September 2026, Harley-Davidson had more branded searches than CFMOTO among motorcycle brands in Australia. Harley-Davidson had about 40,500 branded searches, while CFMOTO had 27,100. Harley-Davidson made up 26% of all motorcycle brand searches we track, and CFMOTO accounted for 17.4%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Harley-Davidson appeared in two of the five answers and CFMOTO in one. Harley-Davidson was mentioned before CFMOTO in two out of three answers that named either.

Among motorcycle brands in Australia in September 2026

Who do people search for more?

Harley-Davidson, about 49% more searches than CFMOTO

Harley-Davidson 40.5K searchesCFMOTO 27.1K searches

Who does AI mention more?

Harley-Davidson, mentioned in 2 of 5 answers, CFMOTO in 1

Harley-Davidson in 2 of 5CFMOTO in 1 of 5

Who does AI recommend more?

Harley-Davidson, named ahead of CFMOTO in 2 of 3 answers

Harley-Davidson first in 2CFMOTO first in 1

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harley-Davidson was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. CFMOTO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Harley-Davidson was listed before CFMOTO in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kawasaki1st
  2. Honda Motorcycles2nd
  3. Triumph3rd
  4. Harley-Davidson4th
  5. Yamaha Motor4th
  6. CFMOTO6th
  7. Royal Enfield7th
  8. Suzuki Motorcycles8th
  9. KTM9th
  10. Ducati–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ducati0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about motorcycle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is CFMOTO or Harley-Davidson more popular in search?

This chart shows how often people search Google for CFMOTO and Harley-Davidson by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in Australia.

CFMOTO and Harley-Davidson among motorcycle brands in Australia, by month

Share of searches by month for Harley-Davidson, CFMOTO. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonCFMOTOKTMHonda MotorcyclesDucatiRoyal EnfieldTriumphSuzuki MotorcyclesBMW MotorradKawasakiYamaha Motor
Oct 202528.6%15.7%10.5%11.2%10.5%8.6%4.7%3.1%3.1%2.5%1.5%
Nov 202528.8%15.7%10.5%11.4%10.5%8.6%3.8%3.1%3.8%2.1%1.5%
Dec 202531.3%14%11.4%10.2%9.4%9.4%4.2%3.4%2.8%2.3%1.6%
Jan 202625.8%14.2%11.6%12.4%11.6%9.4%4.2%3.4%3.4%2.3%1.7%
Feb 202626.6%14.6%11.9%12.7%9.7%9.7%4.3%2.9%3.5%2.4%1.7%
Mar 202627%14.8%12.1%13%9.9%9.9%3.6%2.9%2.9%2.4%1.4%
Apr 202623.1%18.9%10.3%13.6%8.4%10.3%4.6%3.8%3.1%2.5%1.5%
May 202628.3%15.5%10.4%11.3%10.4%10.4%3.8%3.1%3.1%2.1%1.8%
Jun 202626.8%17.9%9.8%10.6%9.8%9.8%4.4%3.6%2.9%2.4%2.1%
Jul 202627.3%18.3%10%10.7%10%8.2%5.5%3%3%2.4%1.8%
Aug 202625.9%17.4%11.6%10.3%9.5%9.5%5.2%3.5%2.8%2.3%2%
Sep 202626%17.4%11.6%10.4%9.5%9.5%5.2%3.5%2.8%2.3%1.7%

How has the CFMOTO and Harley-Davidson comparison changed over the last 12 months?

3 findings
  • Harley-Davidson was ahead of CFMOTO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CFMOTO’s share of searches among motorcycle brands in Australia moved from 15.7% to 17.4%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorcycle brands in Australia moved from 28.6% to 26%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for Australia motorcycle brands in September 2026?

1 change

  1. Estimated monthly branded searches for Harley-Davidson in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CFMOTO’s and Harley-Davidson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CFMOTO

1 branded search term

  • cfmoto

Harley-Davidson

1 branded search term

  • harley davidson

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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