Brandwave

Harley-Davidson vs Honda Motorcycles:Which is more popular?

In September 2026, Harley-Davidson had more branded searches than Honda Motorcycles among motorcycle brands in Australia. Harley-Davidson had about 40,500 branded searches, while Honda Motorcycles had 16,100. Harley-Davidson made up 26% of all motorcycle brand searches we track, and Honda Motorcycles accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Honda Motorcycles appeared in three of the five answers and Harley-Davidson in two. Honda Motorcycles was mentioned before Harley-Davidson in three out of four answers that named either.

Among motorcycle brands in Australia in September 2026

Who do people search for more?

Harley-Davidson, about 3 searches for every 1 for Honda Motorcycles

Harley-Davidson 40.5K searchesHonda Motorcycles 16.1K searches

Who does AI mention more?

Honda Motorcycles, mentioned in 3 of 5 answers, Harley-Davidson in 2

Honda Motorcycles in 3 of 5Harley-Davidson in 2 of 5

Who does AI recommend more?

Honda Motorcycles, named ahead of Harley-Davidson in 3 of 4 answers

Honda Motorcycles first in 3Harley-Davidson first in 1

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honda Motorcycles was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Harley-Davidson was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Honda Motorcycles was listed before Harley-Davidson in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kawasaki1st
  2. Honda Motorcycles2nd
  3. Triumph3rd
  4. Harley-Davidson4th
  5. Yamaha Motor4th
  6. CFMOTO6th
  7. Royal Enfield7th
  8. Suzuki Motorcycles8th
  9. KTM9th
  10. Ducati–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ducati0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about motorcycle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Harley-Davidson or Honda Motorcycles more popular in search?

This chart shows how often people search Google for Harley-Davidson and Honda Motorcycles by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in Australia.

Harley-Davidson and Honda Motorcycles among motorcycle brands in Australia, by month

Share of searches by month for Harley-Davidson, Honda Motorcycles. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonCFMOTOKTMHonda MotorcyclesDucatiRoyal EnfieldTriumphSuzuki MotorcyclesBMW MotorradKawasakiYamaha Motor
Oct 202528.6%15.7%10.5%11.2%10.5%8.6%4.7%3.1%3.1%2.5%1.5%
Nov 202528.8%15.7%10.5%11.4%10.5%8.6%3.8%3.1%3.8%2.1%1.5%
Dec 202531.3%14%11.4%10.2%9.4%9.4%4.2%3.4%2.8%2.3%1.6%
Jan 202625.8%14.2%11.6%12.4%11.6%9.4%4.2%3.4%3.4%2.3%1.7%
Feb 202626.6%14.6%11.9%12.7%9.7%9.7%4.3%2.9%3.5%2.4%1.7%
Mar 202627%14.8%12.1%13%9.9%9.9%3.6%2.9%2.9%2.4%1.4%
Apr 202623.1%18.9%10.3%13.6%8.4%10.3%4.6%3.8%3.1%2.5%1.5%
May 202628.3%15.5%10.4%11.3%10.4%10.4%3.8%3.1%3.1%2.1%1.8%
Jun 202626.8%17.9%9.8%10.6%9.8%9.8%4.4%3.6%2.9%2.4%2.1%
Jul 202627.3%18.3%10%10.7%10%8.2%5.5%3%3%2.4%1.8%
Aug 202625.9%17.4%11.6%10.3%9.5%9.5%5.2%3.5%2.8%2.3%2%
Sep 202626%17.4%11.6%10.4%9.5%9.5%5.2%3.5%2.8%2.3%1.7%

How has the Harley-Davidson and Honda Motorcycles comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia motorcycle brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Harley-Davidson in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Honda Motorcycles in Australia fell 17% over 12 measured months, from 19.4K to 16.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Harley-Davidson’s and Honda Motorcycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harley-Davidson

1 branded search term

  • harley davidson

Honda Motorcycles

2 branded search terms

  • honda motorbike
  • honda motorcycles

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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