Brandwave

Honda Motorcycles vs Triumph:Which is more popular?

In September 2026, Honda Motorcycles had more branded searches than Triumph among motorcycle brands in Australia. Honda Motorcycles had about 16,100 branded searches, while Triumph had 8,100. Honda Motorcycles made up 10.4% of all motorcycle brand searches we track, and Triumph accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Honda Motorcycles appeared in three of the five answers and Triumph in two. Honda Motorcycles was mentioned before Triumph in three out of four answers that named either.

Among motorcycle brands in Australia in September 2026

Who do people search for more?

Honda Motorcycles, about 2 searches for every 1 for Triumph

Honda Motorcycles 16.1K searchesTriumph 8.1K searches

Who does AI mention more?

Honda Motorcycles, mentioned in 3 of 5 answers, Triumph in 2

Honda Motorcycles in 3 of 5Triumph in 2 of 5

Who does AI recommend more?

Honda Motorcycles, named ahead of Triumph in 3 of 4 answers

Honda Motorcycles first in 3Triumph first in 1

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honda Motorcycles was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Triumph was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Honda Motorcycles was listed before Triumph in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kawasaki1st
  2. Honda Motorcycles2nd
  3. Triumph3rd
  4. Harley-Davidson4th
  5. Yamaha Motor4th
  6. CFMOTO6th
  7. Royal Enfield7th
  8. Suzuki Motorcycles8th
  9. KTM9th
  10. Ducati–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ducati0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about motorcycle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Honda Motorcycles or Triumph more popular in search?

This chart shows how often people search Google for Honda Motorcycles and Triumph by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in Australia.

Honda Motorcycles and Triumph among motorcycle brands in Australia, by month

Share of searches by month for Honda Motorcycles, Triumph. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonCFMOTOKTMHonda MotorcyclesDucatiRoyal EnfieldTriumphSuzuki MotorcyclesBMW MotorradKawasakiYamaha Motor
Oct 202528.6%15.7%10.5%11.2%10.5%8.6%4.7%3.1%3.1%2.5%1.5%
Nov 202528.8%15.7%10.5%11.4%10.5%8.6%3.8%3.1%3.8%2.1%1.5%
Dec 202531.3%14%11.4%10.2%9.4%9.4%4.2%3.4%2.8%2.3%1.6%
Jan 202625.8%14.2%11.6%12.4%11.6%9.4%4.2%3.4%3.4%2.3%1.7%
Feb 202626.6%14.6%11.9%12.7%9.7%9.7%4.3%2.9%3.5%2.4%1.7%
Mar 202627%14.8%12.1%13%9.9%9.9%3.6%2.9%2.9%2.4%1.4%
Apr 202623.1%18.9%10.3%13.6%8.4%10.3%4.6%3.8%3.1%2.5%1.5%
May 202628.3%15.5%10.4%11.3%10.4%10.4%3.8%3.1%3.1%2.1%1.8%
Jun 202626.8%17.9%9.8%10.6%9.8%9.8%4.4%3.6%2.9%2.4%2.1%
Jul 202627.3%18.3%10%10.7%10%8.2%5.5%3%3%2.4%1.8%
Aug 202625.9%17.4%11.6%10.3%9.5%9.5%5.2%3.5%2.8%2.3%2%
Sep 202626%17.4%11.6%10.4%9.5%9.5%5.2%3.5%2.8%2.3%1.7%

How has the Honda Motorcycles and Triumph comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia motorcycle brands in September 2026?

1 change

  1. Estimated monthly branded searches for Honda Motorcycles in Australia fell 17% over 12 measured months, from 19.4K to 16.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Honda Motorcycles’ and Triumph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honda Motorcycles

2 branded search terms

  • honda motorbike
  • honda motorcycles

Triumph

1 branded search term

  • triumph motorcycles

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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