Tentworld vs Wildearth:Which is more popular?
In September 2026, Wildearth had more branded searches than Tentworld among outdoor retailers in Australia. Wildearth had about 27,100 branded searches, while Tentworld had 22,200. Wildearth made up 3.4% of all outdoor retailer searches we track, and Tentworld accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about outdoor retailers, Tentworld appeared in two of the three answers and Wildearth in none.
Who do people search for more?
Wildearth, about 22% more searches than Tentworld
Who does AI mention more?
Tentworld, mentioned in 2 of 3 answers, Wildearth in 0
Who does AI recommend more?
Tentworld, the only one of the two named
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Top outdoor retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Tentworld was mentioned in two out of three: in two of the three ChatGPT answers. Wildearth did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Paddy Pallin1st
Anaconda2nd
Macpac3rd
BCF4th
Snowys4th- Tentworld6th
Kathmandu7th- Wildearth–
Mountain Designs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paddy Pallin3 of 3Named in 3 of 3 ChatGPT answers
- Anaconda3 of 3Named in 3 of 3 ChatGPT answers
- BCF2 of 3Named in 2 of 3 ChatGPT answers
- Macpac2 of 3Named in 2 of 3 ChatGPT answers
- Tentworld2 of 3Named in 2 of 3 ChatGPT answers
- Snowys2 of 3Named in 2 of 3 ChatGPT answers
- Kathmandu1 of 3Named in 1 of 3 ChatGPT answers
- Wildearth0 of 3Named in 0 of 3 ChatGPT answers
- Mountain Designs0 of 3Named in 0 of 3 ChatGPT answers
See every answer about outdoor retailers
3 answers
Asked ChatGPT
“Where should I buy camping gear in Australia?”
Asked ChatGPT
“What are the best outdoor stores in Australia?”
Asked ChatGPT
“Which store has the best hiking gear in Australia?”
Searched Google, AI Overview
“camping stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“outdoor stores”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Tentworld or Wildearth more popular in search?
This chart shows how often people search Google for Tentworld and Wildearth by name. Each line represents a brand's share of searches for all nine outdoor retailers we track, month by month, from searches in Australia.
Share of searches by month for Wildearth, Tentworld. The figures are in the table below the chart.
View monthly share of searches table
| Month | BCF | Kathmandu | Macpac | Paddy Pallin | Wildearth | Tentworld | Anaconda | Snowys | Mountain Designs |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 12.3% | 8.3% | 8.3% | 2.5% | 3% | 1.8% | 1.4% | 0.74% |
| Nov 2025 | 62.9% | 12.6% | 8.4% | 6.9% | 2.5% | 2.5% | 2.3% | 1.1% | 0.76% |
| Dec 2025 | 72% | 9.7% | 6.5% | 4.4% | 2% | 2% | 2.2% | 0.87% | 0.48% |
| Jan 2026 | 62.5% | 12.5% | 8.4% | 6.9% | 2.5% | 2.5% | 2.8% | 1.1% | 0.75% |
| Feb 2026 | 58.7% | 11.8% | 9.7% | 9.7% | 3.5% | 2.4% | 2.1% | 1.3% | 0.86% |
| Mar 2026 | 53.8% | 16.2% | 10.8% | 8.9% | 3.2% | 2.7% | 2% | 1.4% | 0.97% |
| Apr 2026 | 55.5% | 16.7% | 11.1% | 7.5% | 2.7% | 2.2% | 2% | 1.2% | 1% |
| May 2026 | 41.6% | 22.7% | 15.3% | 10.2% | 3.1% | 2% | 2.3% | 1.4% | 1.4% |
| Jun 2026 | 38% | 25.4% | 17% | 9.3% | 3.4% | 1.9% | 2.5% | 1.2% | 1.2% |
| Jul 2026 | 40.4% | 27% | 14.8% | 8.1% | 3% | 2% | 2.2% | 1.1% | 1.3% |
| Aug 2026 | 49.8% | 18.2% | 12.2% | 10% | 3.7% | 2.5% | 1.5% | 1.1% | 1.1% |
| Sep 2026 | 56.7% | 13.9% | 9.3% | 9.3% | 3.4% | 2.8% | 2.1% | 1.5% | 1% |
How has the Tentworld and Wildearth comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Wildearth took it in February 2026.
- Across the 12 months ending September 2026, Tentworld’s share of searches among outdoor retailers in Australia moved from 3% to 2.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Wildearth’s share of searches among outdoor retailers in Australia moved from 2.5% to 3.4%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for Australia outdoor retailers in September 2026?
2 changes
Tentworld’s share of searches among outdoor retailers in Australia has gained ground for 3 months in a row, from 1.9% to 2.8% in September 2026.
Estimated monthly branded searches for Wildearth in Australia rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tentworld’s and Wildearth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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