Nescafé vs Vittoria Coffee:Which is more popular?
In September 2026, Nescafé had more branded searches than Vittoria Coffee among coffee brands in Australia. Nescafé had about 16,500 branded searches, while Vittoria Coffee had 14,800. Nescafé made up 18.3% of all coffee brand searches we track, and Vittoria Coffee accounted for 16.4%. When we asked ChatGPT and Google AI Overviews about coffee brands, Nescafé and Vittoria Coffee each appeared in one of the four answers.
Who do people search for more?
Nescafé, about 11% more searches than Vittoria Coffee
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Nescafé and Vittoria Coffee were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lavazza3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Campos Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Nescafé1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vittoria Coffee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Toby's Estate1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Moccona1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grinders1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
International Roast1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Robert Timms1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Di Mattina0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coffee brands
4 answers
Asked ChatGPT
“What's the best coffee brand in Australia?”
Asked ChatGPT
“Which coffee beans in Australian supermarkets are best?”
Asked ChatGPT
“What are the most popular coffee brands in Australia?”
Searched Google, AI Overview
“coffee beans”
Searched Google, AI Overview
“instant coffee”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Nescafé or Vittoria Coffee more popular in search?
This chart shows how often people search Google for Nescafé and Vittoria Coffee by name. Each line represents a brand's share of searches for all 12 coffee brands we track, month by month, from searches in Australia.
Share of searches by month for Nescafé, Vittoria Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nescafé | Campos Coffee | Vittoria Coffee | Toby's Estate | Moccona | Di Mattina | Merlo Coffee | Lavazza | Grinders | International Roast | Robert Timms | Republica |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.6% | 24% | 13.1% | 16% | 5.8% | 7.1% | 7.1% | 4.8% | 3.9% | 1.1% | 1.7% | 0.78% |
| Nov 2025 | 13.4% | 23.8% | 13% | 15.9% | 5.8% | 7.1% | 8.7% | 5.8% | 3.9% | 1.1% | 0.77% | 0.77% |
| Dec 2025 | 14.4% | 20.8% | 13.9% | 17% | 5.1% | 7.6% | 9.3% | 5.1% | 4.1% | 1.2% | 0.83% | 0.68% |
| Jan 2026 | 14.1% | 20.5% | 13.7% | 16.7% | 5% | 9.2% | 9.2% | 5% | 4.1% | 1% | 0.81% | 0.81% |
| Feb 2026 | 14.6% | 22.5% | 12.3% | 18.4% | 5.5% | 6.7% | 8.2% | 4.5% | 4.5% | 1.2% | 0.9% | 0.73% |
| Mar 2026 | 14.4% | 20.8% | 13.9% | 17% | 5.1% | 7.6% | 9.3% | 5.1% | 4.1% | 1% | 1% | 0.68% |
| Apr 2026 | 15.9% | 17.4% | 14.2% | 17.4% | 6.4% | 7.8% | 9.5% | 4.2% | 4.2% | 1.2% | 0.85% | 0.85% |
| May 2026 | 18.4% | 19.1% | 12.7% | 15.6% | 5.7% | 8.5% | 8.5% | 4.6% | 3.8% | 1.1% | 0.93% | 1.1% |
| Jun 2026 | 16.8% | 19.9% | 13.3% | 13.3% | 5.9% | 8.9% | 8.9% | 5.9% | 4% | 1.1% | 0.97% | 0.97% |
| Jul 2026 | 18.2% | 16.3% | 16.3% | 13.3% | 6% | 8.9% | 8.9% | 4.9% | 4% | 1.1% | 0.97% | 1.1% |
| Aug 2026 | 17.2% | 18.9% | 15.4% | 12.6% | 6.9% | 8.4% | 8.4% | 4.6% | 4.6% | 1% | 0.92% | 0.92% |
| Sep 2026 | 18.3% | 16.4% | 16.4% | 13.4% | 9% | 7.3% | 7.3% | 4.9% | 4% | 1.1% | 0.98% | 0.66% |
How has the Nescafé and Vittoria Coffee comparison changed over the last 12 months?
3 findings
- Nescafé was ahead of Vittoria Coffee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in Australia moved from 14.6% to 18.3%, and its estimated monthly branded searches moved from 13.5K to 16.5K.
- Across the 12 months ending September 2026, Vittoria Coffee’s share of searches among coffee brands in Australia moved from 13.1% to 16.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for Australia coffee brands in September 2026?
2 changes
In September 2026, Nescafé overtook Campos Coffee to become the leader among coffee brands in Australia, with 18.3% of the searches.
In September 2026, Vittoria Coffee gained share of searches among coffee brands in Australia, from 15.4% to 16.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nescafé’s and Vittoria Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nescafé
2 branded search terms
- nescafe
- nescafe gold
Vittoria Coffee
1 branded search term
- vittoria coffee
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