Coffee brands in Australia:Which are most popular?

Name: Coffee brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Nescafé was the most searched coffee brand in Australia, accounting for 18.3% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Lavazza was mentioned most often, in three of the four answers. Lavazza was recommended most often, coming first in one out of two responses that gave a list.

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Top coffee brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Lavazza was mentioned most often, in three of the four answers. Lavazza was recommended most often, coming first in one out of two answers that gave a list. Nescafé was second, and Moccona was third. Di Mattina, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Lavazza	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Campos Coffee	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Nescafé	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Vittoria Coffee	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Toby's Estate	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
Moccona	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Grinders	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
International Roast	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Robert Timms	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Di Mattina	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Merlo Coffee	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Republica	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Lavazza3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Campos Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nescafé1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vittoria Coffee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Toby's Estate1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Moccona1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grinders1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
International Roast1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Robert Timms1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Di Mattina0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Merlo Coffee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Republica0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee brands

4 answers

Asked ChatGPT
“What's the best coffee brand in Australia?”
1. 1Campos Coffee
Asked ChatGPT
“Which coffee beans in Australian supermarkets are best?”
1. 1Lavazza
Asked ChatGPT
“What are the most popular coffee brands in Australia?”
Searched Google, AI Overview
“coffee beans”
1. 1Lavazza
2. 2Toby's Estate
Searched Google, AI Overview
“instant coffee”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which coffee brands do people search for most?

This chart shows how often people search Google for each coffee brand by name. Each line represents a brand's share of searches for all 12 coffee brands we track, month by month, from searches in Australia.

Share of searches among coffee brands in Australia, by month

Month	Nescafé	Campos Coffee	Vittoria Coffee	Toby's Estate	Moccona	Di Mattina	Merlo Coffee	Lavazza	Grinders	International Roast	Robert Timms	Republica
Oct 2025	14.6%	24%	13.1%	16%	5.8%	7.1%	7.1%	4.8%	3.9%	1.1%	1.7%	0.78%
Nov 2025	13.4%	23.8%	13%	15.9%	5.8%	7.1%	8.7%	5.8%	3.9%	1.1%	0.77%	0.77%
Dec 2025	14.4%	20.8%	13.9%	17%	5.1%	7.6%	9.3%	5.1%	4.1%	1.2%	0.83%	0.68%
Jan 2026	14.1%	20.5%	13.7%	16.7%	5%	9.2%	9.2%	5%	4.1%	1%	0.81%	0.81%
Feb 2026	14.6%	22.5%	12.3%	18.4%	5.5%	6.7%	8.2%	4.5%	4.5%	1.2%	0.9%	0.73%
Mar 2026	14.4%	20.8%	13.9%	17%	5.1%	7.6%	9.3%	5.1%	4.1%	1%	1%	0.68%
Apr 2026	15.9%	17.4%	14.2%	17.4%	6.4%	7.8%	9.5%	4.2%	4.2%	1.2%	0.85%	0.85%
May 2026	18.4%	19.1%	12.7%	15.6%	5.7%	8.5%	8.5%	4.6%	3.8%	1.1%	0.93%	1.1%
Jun 2026	16.8%	19.9%	13.3%	13.3%	5.9%	8.9%	8.9%	5.9%	4%	1.1%	0.97%	0.97%
Jul 2026	18.2%	16.3%	16.3%	13.3%	6%	8.9%	8.9%	4.9%	4%	1.1%	0.97%	1.1%
Aug 2026	17.2%	18.9%	15.4%	12.6%	6.9%	8.4%	8.4%	4.6%	4.6%	1%	0.92%	0.92%
Sep 2026	18.3%	16.4%	16.4%	13.4%	9%	7.3%	7.3%	4.9%	4%	1.1%	0.98%	0.66%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Nescafé Nestlé	18.3%	16.5K	0%	+1.1 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Campos Coffee	16.4%	14.8K	-18.2%	-2.4 pointsmoved from 1st to 2nd
3, held 3rd	Vittoria Coffee	16.4%	14.8K	0%	+1 points
4, held 4th	Toby's Estate	13.4%	12.1K	0%	+0.8 points
5, moved from 7th to 5th	Moccona	9%	8.1K	+22.7%	+2.1 pointsmoved from 7th to 5th
6, moved from 5th to 6th	Di Mattina	7.3%	6.6K	-18.5%	-1.1 pointsmoved from 5th to 6th
7, moved from 6th to 7th	Merlo Coffee	7.3%	6.6K	-18.5%	-1.1 pointsmoved from 6th to 7th
8, moved from 9th to 8th	Lavazza	4.9%	4.4K	0%	+0.3 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Grinders	4%	3.6K	-18.2%	-0.6 pointsmoved from 8th to 9th
10, held 10th	International Roast Nestlé	1.1%	1K	0%	+0.1 points
11, moved from 12th to 11th	Robert Timms	0.98%	880	0%	+0.1 pointsmoved from 12th to 11th
12, moved from 11th to 12th	Republica	0.66%	590	-33%	-0.3 pointsmoved from 11th to 12th

1.Nescafé
18.3%
Moved from 2nd to 1st. 16.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
2.Campos Coffee
16.4%
Moved from 1st to 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
3.Vittoria Coffee
16.4%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1 points.
4.Toby's Estate
13.4%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
5.Moccona
9%
Moved from 7th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.1 points.
6.Di Mattina
7.3%
Moved from 5th to 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.1 points.
7.Merlo Coffee
7.3%
Moved from 6th to 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.1 points.
8.Lavazza
4.9%
Moved from 9th to 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.Grinders
4%
Moved from 8th to 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
10.International Roast
1.1%
Held 10th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.Robert Timms
0.98%
Moved from 12th to 11th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
12.Republica
0.66%
Moved from 11th to 12th. 590 estimated branded searches, -33% vs prior month. Share -0.3 points.

Which brand is most popular in search among coffee brands in Australia?

12 brands

In September 2026, Nescafé was the most searched among coffee brands in Australia, with an estimated 16.5K branded searches, 18.3% of all searches for the 12 we track. Campos Coffee is in 2nd place, 1.9 percentage points behind at 16.4%.

Australia coffee brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Nescafé	14.6% → 18.3%	18.4%May 2026	13.4%Nov 2025	3rd → 1st
Campos Coffee	24% → 16.4%	24%Oct 2025	16.3%Jul 2026	1st → 2nd
Vittoria Coffee	13.1% → 16.4%	16.4%Sep 2026	12.3%Feb 2026	4th → 3rd
Toby's Estate	16% → 13.4%	18.4%Feb 2026	12.6%Aug 2026	2nd → 4th
Moccona	5.8% → 9%	9%Sep 2026	5%Jan 2026	7th → 5th
Di Mattina	7.1% → 7.3%	9.2%Jan 2026	6.7%Feb 2026	5th → 6th
Merlo Coffee	7.1% → 7.3%	9.5%Apr 2026	7.1%Oct 2025	6th → 7th
Lavazza	4.8% → 4.9%	5.9%Jun 2026	4.2%Apr 2026	8th
Grinders	3.9% → 4%	4.6%Aug 2026	3.8%May 2026	9th
International Roast	1.1%	1.2%Feb 2026	1%Jan 2026	11th → 10th
Robert Timms	1.7% → 0.98%	1.7%Oct 2025	0.77%Nov 2025	10th → 11th
Republica	0.78% → 0.66%	1.1%Jul 2026	0.66%Sep 2026	12th

Each finding as a sentence

Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in Australia increased from 14.6% to 18.3%.
Across the 12 months ending September 2026, Campos Coffee’s share of searches among coffee brands in Australia decreased from 24% to 16.4%.
Across the 12 months ending September 2026, Vittoria Coffee’s share of searches among coffee brands in Australia increased from 13.1% to 16.4%.
Across the 12 months ending September 2026, Toby's Estate’s share of searches among coffee brands in Australia decreased from 16% to 13.4%.
Across the 12 months ending September 2026, Moccona’s share of searches among coffee brands in Australia increased from 5.8% to 9%.
Across the 12 months ending September 2026, Robert Timms’ share of searches among coffee brands in Australia decreased from 1.7% to 0.98%.
Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in Australia peaked at 18.4% in May 2026 and was lowest at 13.4% in November 2025.
Across the 12 months ending September 2026, Campos Coffee’s share of searches among coffee brands in Australia peaked at 24% in October 2025 and was lowest at 16.3% in July 2026.
Across the 12 months ending September 2026, Vittoria Coffee’s share of searches among coffee brands in Australia peaked at 16.4% in September 2026 and was lowest at 12.3% in February 2026.
Across the 12 months ending September 2026, Toby's Estate’s share of searches among coffee brands in Australia peaked at 18.4% in February 2026 and was lowest at 12.6% in August 2026.
Across the 12 months ending September 2026, Moccona’s share of searches among coffee brands in Australia peaked at 9% in September 2026 and was lowest at 5% in January 2026.
Across the 12 months ending September 2026, Di Mattina’s share of searches among coffee brands in Australia peaked at 9.2% in January 2026 and was lowest at 6.7% in February 2026.
Across the 12 months ending September 2026, Merlo Coffee’s share of searches among coffee brands in Australia peaked at 9.5% in April 2026 and was lowest at 7.1% in October 2025.
Across the 12 months ending September 2026, Lavazza’s share of searches among coffee brands in Australia peaked at 5.9% in June 2026 and was lowest at 4.2% in April 2026.
Across the 12 months ending September 2026, Nescafé rose from 3rd to 1st among coffee brands in Australia.
Across the 12 months ending September 2026, Campos Coffee fell from 1st to 2nd among coffee brands in Australia.
Across the 12 months ending September 2026, Vittoria Coffee rose from 4th to 3rd among coffee brands in Australia.
Across the 12 months ending September 2026, Toby's Estate fell from 2nd to 4th among coffee brands in Australia.
Across the 12 months ending September 2026, Moccona rose from 7th to 5th among coffee brands in Australia.
Across the 12 months ending September 2026, Di Mattina fell from 5th to 6th among coffee brands in Australia.
Across the 12 months ending September 2026, Merlo Coffee fell from 6th to 7th among coffee brands in Australia.
Across the 12 months ending September 2026, International Roast rose from 11th to 10th among coffee brands in Australia.
Across the 12 months ending September 2026, Robert Timms fell from 10th to 11th among coffee brands in Australia.
Across the 12 months ending September 2026, Lavazza, Grinders and Republica held steady: their share of searches among coffee brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia coffee brands in September 2026?

8 changes

In September 2026, Nescafé overtook Campos Coffee to become the leader among coffee brands in Australia, with 18.3% of the searches.
In September 2026, Moccona overtook Di Mattina and Merlo Coffee to rank 5th among coffee brands in Australia, with 9% of the searches.
In September 2026, Vittoria Coffee gained share of searches among coffee brands in Australia, from 15.4% to 16.4%.
In September 2026, Toby's Estate gained share of searches among coffee brands in Australia, from 12.6% to 13.4%.
In September 2026, Campos Coffee lost share of searches among coffee brands in Australia, from 18.9% to 16.4%.
In September 2026, Di Mattina lost share of searches among coffee brands in Australia, from 8.4% to 7.3%.
In September 2026, Merlo Coffee lost share of searches among coffee brands in Australia, from 8.4% to 7.3%.
In September 2026, Grinders lost share of searches among coffee brands in Australia, from 4.6% to 4%.

How are branded searches counted for coffee brands?

13 search terms

Each brand's share of searches among coffee brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.