Brandwave

How popular isMerlo Coffee?

In September 2026, people searched for Merlo Coffee by name about 6,600 times in Australia, about the same as the previous year. These searches made up 7.3% of all Australia coffee brand searches, placing Merlo Coffee seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about coffee brands, Merlo Coffee did not appear in any of the answers.

Search and AI answers in September 2026

Merlo Coffee is the seventh most searched of 12 competitors and not listed in any AI answer.

  1. NescaféShare of searches 18.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
  2. Campos CoffeeShare of searches 16.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
  3. Vittoria CoffeeShare of searches 16.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. Toby's EstateShare of searches 13.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. Merlo CoffeeShare of searches 7.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+7 more

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Top coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Merlo Coffee did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lavazza1st
  2. Nescafé2nd
  3. Moccona3rd
  4. Vittoria Coffee4th
  5. Toby's Estate5th
  6. Grinders5th
  7. Campos Coffee7th
  8. +2 more
  9. Di Mattina–
  10. Merlo Coffee–
  11. Republica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lavazza3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Campos Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nescafé1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vittoria Coffee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toby's Estate1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moccona1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grinders1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • International Roast1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Robert Timms1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Merlo Coffee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about coffee brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which coffee brands compete with Merlo Coffee?

Merlo Coffee against coffee brands in Australia, by month

Share of searches by month for Nescafé, Campos Coffee, Vittoria Coffee, Toby's Estate, Moccona, Di Mattina, Merlo Coffee, Lavazza, Grinders. The figures are in the table below the chart.

View monthly share of searches table
MonthNescaféCampos CoffeeVittoria CoffeeToby's EstateMocconaDi MattinaMerlo CoffeeLavazzaGrindersInternational RoastRobert TimmsRepublica
Oct 202514.6%24%13.1%16%5.8%7.1%7.1%4.8%3.9%1.1%1.7%0.78%
Nov 202513.4%23.8%13%15.9%5.8%7.1%8.7%5.8%3.9%1.1%0.77%0.77%
Dec 202514.4%20.8%13.9%17%5.1%7.6%9.3%5.1%4.1%1.2%0.83%0.68%
Jan 202614.1%20.5%13.7%16.7%5%9.2%9.2%5%4.1%1%0.81%0.81%
Feb 202614.6%22.5%12.3%18.4%5.5%6.7%8.2%4.5%4.5%1.2%0.9%0.73%
Mar 202614.4%20.8%13.9%17%5.1%7.6%9.3%5.1%4.1%1%1%0.68%
Apr 202615.9%17.4%14.2%17.4%6.4%7.8%9.5%4.2%4.2%1.2%0.85%0.85%
May 202618.4%19.1%12.7%15.6%5.7%8.5%8.5%4.6%3.8%1.1%0.93%1.1%
Jun 202616.8%19.9%13.3%13.3%5.9%8.9%8.9%5.9%4%1.1%0.97%0.97%
Jul 202618.2%16.3%16.3%13.3%6%8.9%8.9%4.9%4%1.1%0.97%1.1%
Aug 202617.2%18.9%15.4%12.6%6.9%8.4%8.4%4.6%4.6%1%0.92%0.92%
Sep 202618.3%16.4%16.4%13.4%9%7.3%7.3%4.9%4%1.1%0.98%0.66%

  1. 1.Nescafé

    18.3%

    Moved from 2nd to 1st. 16.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Campos Coffee

    16.4%

    Moved from 1st to 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  3. 3.Vittoria Coffee

    16.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Toby's Estate

    13.4%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Moccona

    9%

    Moved from 7th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.1 points.

  6. 6.Di Mattina

    7.3%

    Moved from 5th to 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

  7. 7.Merlo Coffee

    7.3%

    Moved from 6th to 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

  8. 8.Lavazza

    4.9%

    Moved from 9th to 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Grinders

    4%

    Moved from 8th to 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  10. 10.International Roast

    1.1%

    Held 10th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Robert Timms

    0.98%

    Moved from 12th to 11th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Republica

    0.66%

    Moved from 11th to 12th. 590 estimated branded searches, -33% vs prior month. Share -0.3 points.

Compare popularity between Merlo Coffee and its closest rivals

Every comparison with Merlo Coffee

17 comparisons

How has branded search demand for Merlo Coffee changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Merlo Coffee in Australia held steady at 6.6K.
  • Across the 12 months ending September 2026, Merlo Coffee’s share of searches among coffee brands in Australia peaked at 9.5% in April 2026 and was lowest at 7.1% in October 2025.
  • Across the 12 months ending September 2026, Merlo Coffee fell from 6th to 7th among coffee brands in Australia.

How did search popularity change for Australia coffee brands in September 2026?

6 changes

  1. In September 2026, Nescafé overtook Campos Coffee to become the leader among coffee brands in Australia, with 18.3% of the searches.

  2. In September 2026, Moccona overtook Di Mattina and Merlo Coffee to rank 5th among coffee brands in Australia, with 9% of the searches.

  3. In September 2026, Vittoria Coffee gained share of searches among coffee brands in Australia, from 15.4% to 16.4%.

  4. In September 2026, Toby's Estate gained share of searches among coffee brands in Australia, from 12.6% to 13.4%.

  5. In September 2026, Campos Coffee lost share of searches among coffee brands in Australia, from 18.9% to 16.4%.

  6. In September 2026, Di Mattina lost share of searches among coffee brands in Australia, from 8.4% to 7.3%.

How are Merlo Coffee’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Merlo Coffee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • merlo coffee

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How the Brand Demand Index is measured

Where does Merlo Coffee compete?

Merlo Coffee is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee chains7th of 82.2%Show ranking
Coffee brands7th of 127.3%Shown above
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