Brandwave

How popular isNescafé?

In September 2026, people searched for Nescafé by name about 16,500 times in Australia, a 22.2% increase from the previous year. These searches made up 18.3% of all Australia coffee brand searches, placing Nescafé first out of 12 brands. When we asked both ChatGPT and Google AI Overviews about coffee brands, Nescafé appeared in one of the four answers and was the second most recommended of the 12.

Search and AI answers in September 2026

Nescafé is the most searched of 12 competitors and the second most recommended in AI answers.

  1. NescaféShare of searches 18.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
  2. Campos CoffeeShare of searches 16.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
  3. Vittoria CoffeeShare of searches 16.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. Toby's EstateShare of searches 13.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. MocconaShare of searches 9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd

+7 more

Nescafé website (opens in a new tab)

Follow Nescafé and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nescafé was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Nescafé is the second most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lavazza1st
  2. Nescafé2nd
  3. Moccona3rd
  4. Vittoria Coffee4th
  5. Toby's Estate5th
  6. Grinders5th
  7. Campos Coffee7th
  8. International Roast8th
  9. Robert Timms9th
  10. Di Mattina–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lavazza3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Campos Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nescafé1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vittoria Coffee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toby's Estate1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moccona1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grinders1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • International Roast1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Robert Timms1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Di Mattina0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about coffee brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which coffee brands compete with Nescafé?

Nescafé against coffee brands in Australia, by month

Share of searches by month for Nescafé, Campos Coffee, Vittoria Coffee, Toby's Estate, Moccona, Di Mattina, Merlo Coffee, Lavazza, Grinders. The figures are in the table below the chart.

View monthly share of searches table
MonthNescaféCampos CoffeeVittoria CoffeeToby's EstateMocconaDi MattinaMerlo CoffeeLavazzaGrindersInternational RoastRobert TimmsRepublica
Oct 202514.6%24%13.1%16%5.8%7.1%7.1%4.8%3.9%1.1%1.7%0.78%
Nov 202513.4%23.8%13%15.9%5.8%7.1%8.7%5.8%3.9%1.1%0.77%0.77%
Dec 202514.4%20.8%13.9%17%5.1%7.6%9.3%5.1%4.1%1.2%0.83%0.68%
Jan 202614.1%20.5%13.7%16.7%5%9.2%9.2%5%4.1%1%0.81%0.81%
Feb 202614.6%22.5%12.3%18.4%5.5%6.7%8.2%4.5%4.5%1.2%0.9%0.73%
Mar 202614.4%20.8%13.9%17%5.1%7.6%9.3%5.1%4.1%1%1%0.68%
Apr 202615.9%17.4%14.2%17.4%6.4%7.8%9.5%4.2%4.2%1.2%0.85%0.85%
May 202618.4%19.1%12.7%15.6%5.7%8.5%8.5%4.6%3.8%1.1%0.93%1.1%
Jun 202616.8%19.9%13.3%13.3%5.9%8.9%8.9%5.9%4%1.1%0.97%0.97%
Jul 202618.2%16.3%16.3%13.3%6%8.9%8.9%4.9%4%1.1%0.97%1.1%
Aug 202617.2%18.9%15.4%12.6%6.9%8.4%8.4%4.6%4.6%1%0.92%0.92%
Sep 202618.3%16.4%16.4%13.4%9%7.3%7.3%4.9%4%1.1%0.98%0.66%

  1. 1.Nescafé

    18.3%

    Moved from 2nd to 1st. 16.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Campos Coffee

    16.4%

    Moved from 1st to 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  3. 3.Vittoria Coffee

    16.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Toby's Estate

    13.4%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Moccona

    9%

    Moved from 7th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.1 points.

  6. 6.Di Mattina

    7.3%

    Moved from 5th to 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

  7. 7.Merlo Coffee

    7.3%

    Moved from 6th to 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

  8. 8.Lavazza

    4.9%

    Moved from 9th to 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Grinders

    4%

    Moved from 8th to 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  10. 10.International Roast

    1.1%

    Held 10th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Robert Timms

    0.98%

    Moved from 12th to 11th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Republica

    0.66%

    Moved from 11th to 12th. 590 estimated branded searches, -33% vs prior month. Share -0.3 points.

Compare popularity between Nescafé and its closest rivals

Every comparison with Nescafé

11 comparisons

How has branded search demand for Nescafé changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nescafé in Australia rose from 13.5K to 16.5K.
  • Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in Australia increased from 14.6% to 18.3%.
  • Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in Australia peaked at 18.4% in May 2026 and was lowest at 13.4% in November 2025.
  • Across the 12 months ending September 2026, Nescafé rose from 3rd to 1st among coffee brands in Australia.

How did search popularity change for Australia coffee brands in September 2026?

6 changes

  1. In September 2026, Nescafé overtook Campos Coffee to become the leader among coffee brands in Australia, with 18.3% of the searches.

  2. In September 2026, Moccona overtook Di Mattina and Merlo Coffee to rank 5th among coffee brands in Australia, with 9% of the searches.

  3. In September 2026, Vittoria Coffee gained share of searches among coffee brands in Australia, from 15.4% to 16.4%.

  4. In September 2026, Toby's Estate gained share of searches among coffee brands in Australia, from 12.6% to 13.4%.

  5. In September 2026, Campos Coffee lost share of searches among coffee brands in Australia, from 18.9% to 16.4%.

  6. In September 2026, Di Mattina lost share of searches among coffee brands in Australia, from 8.4% to 7.3%.

How are Nescafé’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nescafé’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nescafe
  • nescafe gold

How the Brand Demand Index is measured

Who owns Nescafé?

Nescafé is owned by Nestlé. Brandwave also tracks Fancy Feast, Felix, International Roast, Maggi, NAN, Optifast, Supercoat and Uncle Tobys, owned by the same company, in Australia.

Do you work for Nescafé? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Nescafé your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free