Mr Pool Man vs Swimart:Which is more popular?
In September 2026, Swimart had more branded searches than Mr Pool Man among pool shops in Australia. Swimart had about 5,400 branded searches, while Mr Pool Man had 2,900. Swimart made up 18.7% of all pool shop searches we track, and Mr Pool Man accounted for 10%. When we asked ChatGPT and Google AI Overviews about pool shops, Mr Pool Man and Swimart each appeared in three of the four answers. Swimart was mentioned before Mr Pool Man in two out of three answers.
Who do people search for more?
Swimart, about 86% more searches than Mr Pool Man
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Swimart, named ahead of Mr Pool Man in 2 of 3 answers
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Top pool shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mr Pool Man was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Swimart was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Swimart was listed before Mr Pool Man in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Poolwerx1st- Swimart2nd
Best Pool Supplies3rd
Mr Pool Man4th
Clark Rubber5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Poolwerx3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Swimart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mr Pool Man3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Best Pool Supplies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Clark Rubber1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pool shops
4 answers
Asked ChatGPT
“Where should I buy pool chemicals and equipment in Australia?”
Asked ChatGPT
“What are the best pool shops in Australia?”
Asked ChatGPT
“Which pool shop in Australia is best for pool servicing?”
Searched Google, AI Overview
“pool shop”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pool chemicals”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Mr Pool Man or Swimart more popular in search?
This chart shows how often people search Google for Mr Pool Man and Swimart by name. Each line represents a brand's share of searches for all five pool shops we track, month by month, from searches in Australia.
Share of searches by month for Swimart, Mr Pool Man. The figures are in the table below the chart.
View monthly share of searches table
| Month | Poolwerx | Swimart | Clark Rubber | Best Pool Supplies | Mr Pool Man |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 17.4% | 17.6% | 9.5% | 7.7% |
| Nov 2025 | 44.8% | 13.3% | 19.6% | 13.3% | 8.9% |
| Dec 2025 | 39.2% | 14.3% | 29.6% | 11.7% | 5.2% |
| Jan 2026 | 42.2% | 12.5% | 26.6% | 10.3% | 8.4% |
| Feb 2026 | 50.5% | 15% | 12.3% | 12.3% | 9.9% |
| Mar 2026 | 52.4% | 19.1% | 7.7% | 12.6% | 8.2% |
| Apr 2026 | 52.4% | 19% | 6.3% | 15.3% | 6.9% |
| May 2026 | 56.6% | 16.8% | 6.4% | 13.3% | 7% |
| Jun 2026 | 54.1% | 15.6% | 7.5% | 15.6% | 7.2% |
| Jul 2026 | 49.8% | 18.1% | 10.3% | 14.3% | 7.5% |
| Aug 2026 | 45.5% | 16.3% | 13% | 16.3% | 9% |
| Sep 2026 | 41.9% | 18.7% | 17% | 12.5% | 10% |
How has the Mr Pool Man and Swimart comparison changed over the last 12 months?
3 findings
- Swimart was ahead of Mr Pool Man in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mr Pool Man’s share of searches among pool shops in Australia moved from 7.7% to 10%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Swimart’s share of searches among pool shops in Australia moved from 17.4% to 18.7%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for Australia pool shops in September 2026?
2 changes
In September 2026, Swimart overtook Best Pool Supplies to rank 2nd among pool shops in Australia, with 18.7% of the searches.
In September 2026, Mr Pool Man gained share of searches among pool shops in Australia, from 9% to 10%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mr Pool Man’s and Swimart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mr Pool Man
1 branded search term
- mr pool man
Swimart
1 branded search term
- swimart
Other head-to-heads among pool shops
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