Poolwerx vs Swimart:Which is more popular?
In September 2026, Poolwerx had more branded searches than Swimart among pool shops in Australia. Poolwerx had about 12,100 branded searches, while Swimart had 5,400. Poolwerx made up 41.9% of all pool shop searches we track, and Swimart accounted for 18.7%. When we asked ChatGPT and Google AI Overviews about pool shops, Poolwerx and Swimart each appeared in three of the four answers. Poolwerx was mentioned before Swimart in two out of three answers.
Who do people search for more?
Poolwerx, about 2 searches for every 1 for Swimart
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Poolwerx, named ahead of Swimart in 2 of 3 answers
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Top pool shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Poolwerx and Swimart were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Poolwerx was listed before Swimart in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Poolwerx1st
Swimart2nd
Best Pool Supplies3rd
Mr Pool Man4th
Clark Rubber5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Poolwerx3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Swimart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mr Pool Man3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Best Pool Supplies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Clark Rubber1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pool shops
4 answers
Asked ChatGPT
“Where should I buy pool chemicals and equipment in Australia?”
Asked ChatGPT
“What are the best pool shops in Australia?”
Asked ChatGPT
“Which pool shop in Australia is best for pool servicing?”
Searched Google, AI Overview
“pool shop”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pool chemicals”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Poolwerx or Swimart more popular in search?
This chart shows how often people search Google for Poolwerx and Swimart by name. Each line represents a brand's share of searches for all five pool shops we track, month by month, from searches in Australia.
Share of searches by month for Poolwerx, Swimart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Poolwerx | Swimart | Clark Rubber | Best Pool Supplies | Mr Pool Man |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 17.4% | 17.6% | 9.5% | 7.7% |
| Nov 2025 | 44.8% | 13.3% | 19.6% | 13.3% | 8.9% |
| Dec 2025 | 39.2% | 14.3% | 29.6% | 11.7% | 5.2% |
| Jan 2026 | 42.2% | 12.5% | 26.6% | 10.3% | 8.4% |
| Feb 2026 | 50.5% | 15% | 12.3% | 12.3% | 9.9% |
| Mar 2026 | 52.4% | 19.1% | 7.7% | 12.6% | 8.2% |
| Apr 2026 | 52.4% | 19% | 6.3% | 15.3% | 6.9% |
| May 2026 | 56.6% | 16.8% | 6.4% | 13.3% | 7% |
| Jun 2026 | 54.1% | 15.6% | 7.5% | 15.6% | 7.2% |
| Jul 2026 | 49.8% | 18.1% | 10.3% | 14.3% | 7.5% |
| Aug 2026 | 45.5% | 16.3% | 13% | 16.3% | 9% |
| Sep 2026 | 41.9% | 18.7% | 17% | 12.5% | 10% |
How has the Poolwerx and Swimart comparison changed over the last 12 months?
3 findings
- Poolwerx was ahead of Swimart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Poolwerx’s share of searches among pool shops in Australia moved from 47.7% to 41.9%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
- Across the 12 months ending September 2026, Swimart’s share of searches among pool shops in Australia moved from 17.4% to 18.7%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for Australia pool shops in September 2026?
2 changes
In September 2026, Swimart overtook Best Pool Supplies to rank 2nd among pool shops in Australia, with 18.7% of the searches.
In September 2026, Poolwerx lost share of searches among pool shops in Australia, from 45.5% to 41.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Poolwerx’s and Swimart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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