Brandwave

How popular isPoolwerx?

In September 2026, people searched for Poolwerx by name about 12,100 times in Australia, a 45.5% decrease from the previous year. These searches made up 41.9% of all Australia pool shop searches, placing Poolwerx first out of five shops. When we asked both ChatGPT and Google AI Overviews about pool shops, Poolwerx appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

Poolwerx is the most searched of 5 competitors and the most recommended in AI answers.

  1. PoolwerxShare of searches 41.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. SwimartShare of searches 18.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Clark RubberShare of searches 17%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. Best Pool SuppliesShare of searches 12.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. Mr Pool ManShare of searches 10%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top pool shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Poolwerx was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Poolwerx is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Poolwerx1st
  2. Swimart2nd
  3. Best Pool Supplies3rd
  4. Mr Pool Man4th
  5. Clark Rubber5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Poolwerx3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Swimart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mr Pool Man3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Best Pool Supplies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clark Rubber1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pool shops

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which pool shops compete with Poolwerx?

Poolwerx against pool shops in Australia, by month

Share of searches by month for Poolwerx, Swimart, Clark Rubber, Best Pool Supplies, Mr Pool Man. The figures are in the table below the chart.

View monthly share of searches table
MonthPoolwerxSwimartClark RubberBest Pool SuppliesMr Pool Man
Oct 202547.7%17.4%17.6%9.5%7.7%
Nov 202544.8%13.3%19.6%13.3%8.9%
Dec 202539.2%14.3%29.6%11.7%5.2%
Jan 202642.2%12.5%26.6%10.3%8.4%
Feb 202650.5%15%12.3%12.3%9.9%
Mar 202652.4%19.1%7.7%12.6%8.2%
Apr 202652.4%19%6.3%15.3%6.9%
May 202656.6%16.8%6.4%13.3%7%
Jun 202654.1%15.6%7.5%15.6%7.2%
Jul 202649.8%18.1%10.3%14.3%7.5%
Aug 202645.5%16.3%13%16.3%9%
Sep 202641.9%18.7%17%12.5%10%

  1. 1.Poolwerx

    41.9%

    Held 1st. 12.1K estimated branded searches, +49.4% vs prior month. Share -3.6 points.

  2. 2.Swimart

    18.7%

    Moved from 3rd to 2nd. 5.4K estimated branded searches, +86.2% vs prior month. Share +2.4 points.

  3. 3.Clark Rubber

    17%

    Moved from 4th to 3rd. 4.9K estimated branded searches, +111.2% vs prior month. Share +3.9 points.

  4. 4.Best Pool Supplies

    12.5%

    Moved from 2nd to 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share -3.8 points.

  5. 5.Mr Pool Man

    10%

    Held 5th. 2.9K estimated branded searches, +81.3% vs prior month. Share +1.1 points.

Compare popularity between Poolwerx and its closest rivals

Every comparison with Poolwerx

4 comparisons

How has branded search demand for Poolwerx changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Poolwerx in Australia fell from 22.2K to 12.1K.
  • Across the 12 months ending September 2026, Poolwerx’s share of searches among pool shops in Australia decreased from 47.7% to 41.9%.
  • Across the 12 months ending September 2026, Poolwerx’s share of searches among pool shops in Australia peaked at 56.6% in May 2026 and was lowest at 39.2% in December 2025.

How did search popularity change for Australia pool shops in September 2026?

5 changes

  1. In September 2026, Swimart overtook Best Pool Supplies to rank 2nd among pool shops in Australia, with 18.7% of the searches.

  2. In September 2026, Clark Rubber overtook Best Pool Supplies to rank 3rd among pool shops in Australia, with 17% of the searches.

  3. In September 2026, Mr Pool Man gained share of searches among pool shops in Australia, from 9% to 10%.

  4. In September 2026, Best Pool Supplies lost share of searches among pool shops in Australia, from 16.3% to 12.5%.

  5. In September 2026, Poolwerx lost share of searches among pool shops in Australia, from 45.5% to 41.9%.

How are Poolwerx’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Poolwerx’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • poolwerx

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How the Brand Demand Index is measured

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