Pool shops in Australia:Which are most popular?

Name: Pool shops in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Poolwerx was the most searched pool shop in Australia, accounting for 41.9% of all searches among the five shops we track. When we checked with ChatGPT and Google AI Overviews, Poolwerx, Swimart and Mr Pool Man were mentioned most often, in three of the four answers. Poolwerx was recommended most often, coming first in one out of three responses that gave a list.

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Top pool shops in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Poolwerx, Swimart and Mr Pool Man were mentioned most often, in three of the four answers. Poolwerx was recommended most often, coming first in one out of three answers that gave a list. Swimart was second, and Best Pool Supplies was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Poolwerx	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Swimart	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Mr Pool Man	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Best Pool Supplies	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Clark Rubber	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4

Poolwerx3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Swimart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mr Pool Man3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Best Pool Supplies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Clark Rubber1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pool shops

4 answers

Asked ChatGPT
“Where should I buy pool chemicals and equipment in Australia?”
Asked ChatGPT
“What are the best pool shops in Australia?”
Asked ChatGPT
“Which pool shop in Australia is best for pool servicing?”
1. 1Swimart
2. 2Poolwerx
Searched Google, AI Overview
“pool shop”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pool chemicals”
1. 1Mr Pool Man

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which pool shops do people search for most?

This chart shows how often people search Google for each pool shop by name. Each line represents a brand's share of searches for all five pool shops we track, month by month, from searches in Australia.

Share of searches among pool shops in Australia, by month

Month	Poolwerx	Swimart	Clark Rubber	Best Pool Supplies	Mr Pool Man
Oct 2025	47.7%	17.4%	17.6%	9.5%	7.7%
Nov 2025	44.8%	13.3%	19.6%	13.3%	8.9%
Dec 2025	39.2%	14.3%	29.6%	11.7%	5.2%
Jan 2026	42.2%	12.5%	26.6%	10.3%	8.4%
Feb 2026	50.5%	15%	12.3%	12.3%	9.9%
Mar 2026	52.4%	19.1%	7.7%	12.6%	8.2%
Apr 2026	52.4%	19%	6.3%	15.3%	6.9%
May 2026	56.6%	16.8%	6.4%	13.3%	7%
Jun 2026	54.1%	15.6%	7.5%	15.6%	7.2%
Jul 2026	49.8%	18.1%	10.3%	14.3%	7.5%
Aug 2026	45.5%	16.3%	13%	16.3%	9%
Sep 2026	41.9%	18.7%	17%	12.5%	10%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Poolwerx	41.9%	12.1K	+49.4%	-3.6 points
2, moved from 3rd to 2nd	Swimart	18.7%	5.4K	+86.2%	+2.4 pointsmoved from 3rd to 2nd
3, moved from 4th to 3rd	Clark Rubber	17%	4.9K	+111.2%	+3.9 pointsmoved from 4th to 3rd
4, moved from 2nd to 4th	Best Pool Supplies	12.5%	3.6K	+24.1%	-3.8 pointsmoved from 2nd to 4th
5, held 5th	Mr Pool Man	10%	2.9K	+81.3%	+1.1 points

1.Poolwerx
41.9%
Held 1st. 12.1K estimated branded searches, +49.4% vs prior month. Share -3.6 points.
2.Swimart
18.7%
Moved from 3rd to 2nd. 5.4K estimated branded searches, +86.2% vs prior month. Share +2.4 points.
3.Clark Rubber
17%
Moved from 4th to 3rd. 4.9K estimated branded searches, +111.2% vs prior month. Share +3.9 points.
4.Best Pool Supplies
12.5%
Moved from 2nd to 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share -3.8 points.
5.Mr Pool Man
10%
Held 5th. 2.9K estimated branded searches, +81.3% vs prior month. Share +1.1 points.

Which brand is most popular in search among pool shops in Australia?

5 brands

In September 2026, Poolwerx was the most searched among pool shops in Australia, with an estimated 12.1K branded searches, 41.9% of all searches for the five we track. Swimart is in 2nd place, 23.2 percentage points behind at 18.7%.

Australia pool shops, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Poolwerx	47.7% → 41.9%	56.6%May 2026	39.2%Dec 2025	1st
Swimart	17.4% → 18.7%	19.1%Mar 2026	12.5%Jan 2026	3rd → 2nd
Clark Rubber	17.6% → 17%	29.6%Dec 2025	6.3%Apr 2026	2nd → 3rd
Best Pool Supplies	9.5% → 12.5%	16.3%Aug 2026	9.5%Oct 2025	4th
Mr Pool Man	7.7% → 10%	10%Sep 2026	5.2%Dec 2025	5th

Each finding as a sentence

Across the 12 months ending September 2026, Poolwerx’s share of searches among pool shops in Australia decreased from 47.7% to 41.9%.
Across the 12 months ending September 2026, Swimart’s share of searches among pool shops in Australia increased from 17.4% to 18.7%.
Across the 12 months ending September 2026, Clark Rubber’s share of searches among pool shops in Australia decreased from 17.6% to 17%.
Across the 12 months ending September 2026, Best Pool Supplies’ share of searches among pool shops in Australia increased from 9.5% to 12.5%.
Across the 12 months ending September 2026, Mr Pool Man’s share of searches among pool shops in Australia increased from 7.7% to 10%.
Across the 12 months ending September 2026, Poolwerx’s share of searches among pool shops in Australia peaked at 56.6% in May 2026 and was lowest at 39.2% in December 2025.
Across the 12 months ending September 2026, Swimart’s share of searches among pool shops in Australia peaked at 19.1% in March 2026 and was lowest at 12.5% in January 2026.
Across the 12 months ending September 2026, Clark Rubber’s share of searches among pool shops in Australia peaked at 29.6% in December 2025 and was lowest at 6.3% in April 2026.
Across the 12 months ending September 2026, Best Pool Supplies’ share of searches among pool shops in Australia peaked at 16.3% in August 2026 and was lowest at 9.5% in October 2025.
Across the 12 months ending September 2026, Mr Pool Man’s share of searches among pool shops in Australia peaked at 10% in September 2026 and was lowest at 5.2% in December 2025.
Across the 12 months ending September 2026, Swimart rose from 3rd to 2nd among pool shops in Australia.
Across the 12 months ending September 2026, Clark Rubber fell from 2nd to 3rd among pool shops in Australia.

How did search popularity change for Australia pool shops in September 2026?

5 changes

In September 2026, Swimart overtook Best Pool Supplies to rank 2nd among pool shops in Australia, with 18.7% of the searches.
In September 2026, Clark Rubber overtook Best Pool Supplies to rank 3rd among pool shops in Australia, with 17% of the searches.
In September 2026, Mr Pool Man gained share of searches among pool shops in Australia, from 9% to 10%.
In September 2026, Best Pool Supplies lost share of searches among pool shops in Australia, from 16.3% to 12.5%.
In September 2026, Poolwerx lost share of searches among pool shops in Australia, from 45.5% to 41.9%.

How are branded searches counted for pool shops?

6 search terms

Each brand's share of searches among pool shops comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.