Brandwave

Best Pool Supplies vs Clark Rubber:Which is more popular?

In September 2026, Clark Rubber had more branded searches than Best Pool Supplies among pool shops in Australia. Clark Rubber had about 4,900 branded searches, while Best Pool Supplies had 3,600. Clark Rubber made up 17% of all pool shop searches we track, and Best Pool Supplies accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about pool shops, Best Pool Supplies appeared in two of the four answers and Clark Rubber in one. Best Pool Supplies and Clark Rubber were each mentioned first in one of the two answers that named either.

Among pool shops in Australia in September 2026

Who do people search for more?

Clark Rubber, about 36% more searches than Best Pool Supplies

Clark Rubber 4.9K searchesBest Pool Supplies 3.6K searches

Who does AI mention more?

Best Pool Supplies, mentioned in 2 of 4 answers, Clark Rubber in 1

Best Pool Supplies in 2 of 4Clark Rubber in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Best Pool Supplies first in 1Clark Rubber first in 1

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Top pool shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Best Pool Supplies was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Clark Rubber was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Best Pool Supplies and Clark Rubber were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Poolwerx1st
  2. Swimart2nd
  3. Best Pool Supplies3rd
  4. Mr Pool Man4th
  5. Clark Rubber5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Poolwerx3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Swimart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mr Pool Man3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Best Pool Supplies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clark Rubber1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pool shops

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Best Pool Supplies or Clark Rubber more popular in search?

This chart shows how often people search Google for Best Pool Supplies and Clark Rubber by name. Each line represents a brand's share of searches for all five pool shops we track, month by month, from searches in Australia.

Best Pool Supplies and Clark Rubber among pool shops in Australia, by month

Share of searches by month for Clark Rubber, Best Pool Supplies. The figures are in the table below the chart.

View monthly share of searches table
MonthPoolwerxSwimartClark RubberBest Pool SuppliesMr Pool Man
Oct 202547.7%17.4%17.6%9.5%7.7%
Nov 202544.8%13.3%19.6%13.3%8.9%
Dec 202539.2%14.3%29.6%11.7%5.2%
Jan 202642.2%12.5%26.6%10.3%8.4%
Feb 202650.5%15%12.3%12.3%9.9%
Mar 202652.4%19.1%7.7%12.6%8.2%
Apr 202652.4%19%6.3%15.3%6.9%
May 202656.6%16.8%6.4%13.3%7%
Jun 202654.1%15.6%7.5%15.6%7.2%
Jul 202649.8%18.1%10.3%14.3%7.5%
Aug 202645.5%16.3%13%16.3%9%
Sep 202641.9%18.7%17%12.5%10%

How has the Best Pool Supplies and Clark Rubber comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Best Pool Supplies took it in March 2026, Clark Rubber took it in September 2026.
  • Across the 12 months ending September 2026, Best Pool Supplies’ share of searches among pool shops in Australia moved from 9.5% to 12.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Clark Rubber’s share of searches among pool shops in Australia moved from 17.6% to 17%, and its estimated monthly branded searches moved from 8.2K to 4.9K.

How did search popularity change for Australia pool shops in September 2026?

3 changes
  1. In September 2026, Swimart overtook Best Pool Supplies to rank 2nd among pool shops in Australia, with 18.7% of the searches.

  2. In September 2026, Clark Rubber overtook Best Pool Supplies to rank 3rd among pool shops in Australia, with 17% of the searches.

  3. In September 2026, Best Pool Supplies lost share of searches among pool shops in Australia, from 16.3% to 12.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Best Pool Supplies’ and Clark Rubber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Best Pool Supplies

1 branded search term

  • best pool supplies

Clark Rubber

2 branded search terms

  • clark rubber above ground pool
  • clark rubber pool

How the Brand Demand Index is measured

Other head-to-heads among pool shops

Creator with pink hair and a pink jacket

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