Clark Rubber vs Swimart:Which is more popular?
In September 2026, Swimart had more branded searches than Clark Rubber among pool shops in Australia. Swimart had about 5,400 branded searches, while Clark Rubber had 4,900. Swimart made up 18.7% of all pool shop searches we track, and Clark Rubber accounted for 17%. When we asked ChatGPT and Google AI Overviews about pool shops, Swimart appeared in three of the four answers and Clark Rubber in one. Swimart was mentioned before Clark Rubber in two out of three answers.
Who do people search for more?
Swimart, about 10% more searches than Clark Rubber
Who does AI mention more?
Swimart, mentioned in 3 of 4 answers, Clark Rubber in 1
Who does AI recommend more?
Swimart, named ahead of Clark Rubber in 2 of 3 answers
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Top pool shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Swimart was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Clark Rubber was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Swimart was listed before Clark Rubber in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Poolwerx1st- Swimart2nd
Best Pool Supplies3rd
Mr Pool Man4th
Clark Rubber5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Poolwerx3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Swimart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mr Pool Man3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Best Pool Supplies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Clark Rubber1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pool shops
4 answers
Asked ChatGPT
“Where should I buy pool chemicals and equipment in Australia?”
Asked ChatGPT
“What are the best pool shops in Australia?”
Asked ChatGPT
“Which pool shop in Australia is best for pool servicing?”
Searched Google, AI Overview
“pool shop”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pool chemicals”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Clark Rubber or Swimart more popular in search?
This chart shows how often people search Google for Clark Rubber and Swimart by name. Each line represents a brand's share of searches for all five pool shops we track, month by month, from searches in Australia.
Share of searches by month for Swimart, Clark Rubber. The figures are in the table below the chart.
View monthly share of searches table
| Month | Poolwerx | Swimart | Clark Rubber | Best Pool Supplies | Mr Pool Man |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 17.4% | 17.6% | 9.5% | 7.7% |
| Nov 2025 | 44.8% | 13.3% | 19.6% | 13.3% | 8.9% |
| Dec 2025 | 39.2% | 14.3% | 29.6% | 11.7% | 5.2% |
| Jan 2026 | 42.2% | 12.5% | 26.6% | 10.3% | 8.4% |
| Feb 2026 | 50.5% | 15% | 12.3% | 12.3% | 9.9% |
| Mar 2026 | 52.4% | 19.1% | 7.7% | 12.6% | 8.2% |
| Apr 2026 | 52.4% | 19% | 6.3% | 15.3% | 6.9% |
| May 2026 | 56.6% | 16.8% | 6.4% | 13.3% | 7% |
| Jun 2026 | 54.1% | 15.6% | 7.5% | 15.6% | 7.2% |
| Jul 2026 | 49.8% | 18.1% | 10.3% | 14.3% | 7.5% |
| Aug 2026 | 45.5% | 16.3% | 13% | 16.3% | 9% |
| Sep 2026 | 41.9% | 18.7% | 17% | 12.5% | 10% |
How has the Clark Rubber and Swimart comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Swimart took it in February 2026.
- Across the 12 months ending September 2026, Clark Rubber’s share of searches among pool shops in Australia moved from 17.6% to 17%, and its estimated monthly branded searches moved from 8.2K to 4.9K.
- Across the 12 months ending September 2026, Swimart’s share of searches among pool shops in Australia moved from 17.4% to 18.7%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for Australia pool shops in September 2026?
2 changes
In September 2026, Swimart overtook Best Pool Supplies to rank 2nd among pool shops in Australia, with 18.7% of the searches.
In September 2026, Clark Rubber overtook Best Pool Supplies to rank 3rd among pool shops in Australia, with 17% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Clark Rubber’s and Swimart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clark Rubber
2 branded search terms
- clark rubber above ground pool
- clark rubber pool
Swimart
1 branded search term
- swimart
Other head-to-heads among pool shops
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