Brandwave

Clark Rubber vs Poolwerx:Which is more popular?

In September 2026, Poolwerx had more branded searches than Clark Rubber among pool shops in Australia. Poolwerx had about 12,100 branded searches, while Clark Rubber had 4,900. Poolwerx made up 41.9% of all pool shop searches we track, and Clark Rubber accounted for 17%. When we asked ChatGPT and Google AI Overviews about pool shops, Poolwerx appeared in three of the four answers and Clark Rubber in one. Poolwerx was mentioned before Clark Rubber in every answer.

Among pool shops in Australia in September 2026

Who do people search for more?

Poolwerx, about 2 searches for every 1 for Clark Rubber

Poolwerx 12.1K searchesClark Rubber 4.9K searches

Who does AI mention more?

Poolwerx, mentioned in 3 of 4 answers, Clark Rubber in 1

Poolwerx in 3 of 4Clark Rubber in 1 of 4

Who does AI recommend more?

Poolwerx, named ahead of Clark Rubber in every answer

Poolwerx first in 3Clark Rubber never first

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Top pool shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Poolwerx was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Clark Rubber was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Poolwerx was listed before Clark Rubber in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Poolwerx1st
  2. Swimart2nd
  3. Best Pool Supplies3rd
  4. Mr Pool Man4th
  5. Clark Rubber5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Poolwerx3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Swimart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mr Pool Man3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Best Pool Supplies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clark Rubber1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pool shops

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Clark Rubber or Poolwerx more popular in search?

This chart shows how often people search Google for Clark Rubber and Poolwerx by name. Each line represents a brand's share of searches for all five pool shops we track, month by month, from searches in Australia.

Clark Rubber and Poolwerx among pool shops in Australia, by month

Share of searches by month for Poolwerx, Clark Rubber. The figures are in the table below the chart.

View monthly share of searches table
MonthPoolwerxSwimartClark RubberBest Pool SuppliesMr Pool Man
Oct 202547.7%17.4%17.6%9.5%7.7%
Nov 202544.8%13.3%19.6%13.3%8.9%
Dec 202539.2%14.3%29.6%11.7%5.2%
Jan 202642.2%12.5%26.6%10.3%8.4%
Feb 202650.5%15%12.3%12.3%9.9%
Mar 202652.4%19.1%7.7%12.6%8.2%
Apr 202652.4%19%6.3%15.3%6.9%
May 202656.6%16.8%6.4%13.3%7%
Jun 202654.1%15.6%7.5%15.6%7.2%
Jul 202649.8%18.1%10.3%14.3%7.5%
Aug 202645.5%16.3%13%16.3%9%
Sep 202641.9%18.7%17%12.5%10%

How has the Clark Rubber and Poolwerx comparison changed over the last 12 months?

3 findings
  • Poolwerx was ahead of Clark Rubber in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clark Rubber’s share of searches among pool shops in Australia moved from 17.6% to 17%, and its estimated monthly branded searches moved from 8.2K to 4.9K.
  • Across the 12 months ending September 2026, Poolwerx’s share of searches among pool shops in Australia moved from 47.7% to 41.9%, and its estimated monthly branded searches moved from 22.2K to 12.1K.

How did search popularity change for Australia pool shops in September 2026?

2 changes
  1. In September 2026, Clark Rubber overtook Best Pool Supplies to rank 3rd among pool shops in Australia, with 17% of the searches.

  2. In September 2026, Poolwerx lost share of searches among pool shops in Australia, from 45.5% to 41.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Clark Rubber’s and Poolwerx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clark Rubber

2 branded search terms

  • clark rubber above ground pool
  • clark rubber pool

Poolwerx

1 branded search term

  • poolwerx

How the Brand Demand Index is measured

Other head-to-heads among pool shops

Creator with pink hair and a pink jacket

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