Brandwave

Metricon vs Simonds Homes:Which is more popular?

In September 2026, Metricon had more branded searches than Simonds Homes among home builders in Australia. Metricon had about 22,200 branded searches, while Simonds Homes had 9,900. Metricon made up 22.9% of all home builder searches we track, and Simonds Homes accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about home builders, Metricon appeared in four of the five answers and Simonds Homes in two. Metricon was mentioned before Simonds Homes in four out of five answers.

Among home builders in Australia in September 2026

Who do people search for more?

Metricon, about 2 searches for every 1 for Simonds Homes

Metricon 22.2K searchesSimonds Homes 9.9K searches

Who does AI mention more?

Metricon, mentioned in 4 of 5 answers, Simonds Homes in 2

Metricon in 4 of 5Simonds Homes in 2 of 5

Who does AI recommend more?

Metricon, named ahead of Simonds Homes in 4 of 5 answers

Metricon first in 4Simonds Homes first in 1

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Top home builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Metricon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Simonds Homes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Metricon was listed before Simonds Homes in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricon1st
  2. G.J. Gardner Homes2nd
  3. Simonds Homes3rd
  4. Carlisle Homes4th
  5. McDonald Jones Homes5th
  6. Clarendon Homes6th
  7. Henley7th
  8. Burbank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G.J. Gardner Homes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carlisle Homes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarendon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simonds Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McDonald Jones Homes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Henley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burbank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Metricon or Simonds Homes more popular in search?

This chart shows how often people search Google for Metricon and Simonds Homes by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in Australia.

Metricon and Simonds Homes among home builders in Australia, by month

Share of searches by month for Metricon, Simonds Homes. The figures are in the table below the chart.

View monthly share of searches table
MonthMetriconG.J. Gardner HomesCarlisle HomesClarendon HomesMcDonald Jones HomesSimonds HomesHenleyBurbank
Oct 202520.5%16.8%16.8%11.2%11.2%11.2%7.5%5%
Nov 202523.2%15.5%15.5%12.6%10.3%10.3%6.9%5.6%
Dec 202520.5%16.7%16.7%11.2%11.2%11.2%7.5%5%
Jan 202623.9%16%16%10.7%10.7%10.7%7.2%4.8%
Feb 202621.9%17.9%14.6%9.8%12%12%6.5%5.3%
Mar 202622.8%15.2%15.2%10.2%10.2%12.5%8.3%5.6%
Apr 202623.7%15.8%15.8%10.6%10.6%10.6%7.1%5.8%
May 202623.2%15.5%15.5%10.3%10.3%12.6%6.9%5.6%
Jun 202624.4%16.3%16.3%10.9%8.9%10.9%7.3%4.9%
Jul 202633.2%14.8%14.8%8.1%8.1%9.9%6.6%4.4%
Aug 202624.9%16.7%16.7%9.1%9.1%11.1%7.5%5%
Sep 202622.9%18.7%15.3%10.2%10.2%10.2%6.8%5.6%

How has the Metricon and Simonds Homes comparison changed over the last 12 months?

3 findings
  • Metricon was ahead of Simonds Homes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Metricon’s share of searches among home builders in Australia moved from 20.5% to 22.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Simonds Homes’ share of searches among home builders in Australia moved from 11.2% to 10.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for Australia home builders in September 2026?

4 changes

  1. In September 2026, Clarendon Homes overtook Simonds Homes to rank 4th among home builders in Australia, with 10.2% of the searches.

  2. In September 2026, McDonald Jones Homes overtook Simonds Homes to rank 5th among home builders in Australia, with 10.2% of the searches.

  3. In September 2026, Metricon lost share of searches among home builders in Australia, from 24.9% to 22.9%.

  4. In September 2026, Simonds Homes lost share of searches among home builders in Australia, from 11.1% to 10.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Metricon’s and Simonds Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Metricon

1 branded search term

  • metricon

Simonds Homes

1 branded search term

  • simonds homes

How the Brand Demand Index is measured

Other head-to-heads among home builders

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