Brandwave

Mentos vs Tic Tac:Which is more popular?

In September 2026, Mentos had more branded searches than Tic Tac among chewing gum and mint brands in Australia. Mentos had about 8,100 branded searches, while Tic Tac had 6,600. Mentos made up 26.3% of all chewing gum and mint brand searches we track, and Tic Tac accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about chewing gum and mint brands, Mentos and Tic Tac each appeared in two of the four answers. Mentos was mentioned before Tic Tac in two out of three answers.

Among chewing gum and mint brands in Australia in September 2026

Who do people search for more?

Mentos, about 23% more searches than Tic Tac

Mentos 8.1K searchesTic Tac 6.6K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Mentos in 2 of 4Tic Tac in 2 of 4

Who does AI recommend more?

Mentos, named ahead of Tic Tac in 2 of 3 answers

Mentos first in 2Tic Tac first in 1

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Top chewing gum and mint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mentos and Tic Tac were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Mentos was listed before Tic Tac in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eclipse1st
  2. Extra2nd
  3. Mentos3rd
  4. Tic Tac4th
  5. Trident4th
  6. Hubba Bubba6th
  7. Juicy Fruit–
  8. Airwaves–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Extra3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mentos2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tic Tac2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eclipse2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hubba Bubba1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trident1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Juicy Fruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Airwaves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chewing gum and mint brands

4 answers
  • Asked ChatGPT

    “Which chewing gum should I buy?”

    1. 1Extra
  • Asked ChatGPT

    “What are the best chewing gum brands?”

    1. 1Extra
    2. 2Trident
    3. 3Mentos
    4. 4Hubba Bubba
  • Asked ChatGPT

    “What are the best mints for fresh breath?”

    1. 1Eclipse
    2. 2Tic Tac
  • Searched Google, AI Overview

    “mints”

    1. 1Eclipse
    2. 2Extra
    3. 3Mentos
    4. 4Tic Tac
  • Searched Google, AI Overview

    “chewing gum”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Mentos or Tic Tac more popular in search?

This chart shows how often people search Google for Mentos and Tic Tac by name. Each line represents a brand's share of searches for all eight chewing gum and mint brands we track, month by month, from searches in Australia.

Mentos and Tic Tac among chewing gum and mint brands in Australia, by month

Share of searches by month for Mentos, Tic Tac. The figures are in the table below the chart.

View monthly share of searches table
MonthMentosTic TacExtraEclipseHubba BubbaJuicy FruitTridentAirwaves
Oct 202524.7%24.7%16.5%13.5%13.5%3.7%1.8%1.5%
Nov 202526%21.3%17.3%14.2%14.2%3.9%1.9%1.3%
Dec 202522.3%22.3%14.7%14.7%18.2%4.5%2%1.3%
Jan 202621.3%21.3%17.4%14%17.4%4.8%2.3%1.5%
Feb 202619.7%24.2%16.1%16.1%16.1%4.5%2.1%1.2%
Mar 202622.4%22.4%18.2%14.9%14.9%4.1%1.6%1.3%
Apr 202619.1%19.1%19.1%15.7%19.1%4.3%2.1%1.4%
May 202624.3%19.9%19.9%13.2%16.2%3.7%1.8%1.2%
Jun 202621.5%21.5%17.6%14.4%17.6%4%1.9%1.6%
Jul 202620.9%20.9%17%17%17%3.9%1.9%1.5%
Aug 202624.7%20.1%16.5%16.5%16.5%3.1%1.5%1.2%
Sep 202626.3%21.4%17.5%14.3%14.3%3.2%1.6%1.3%

How has the Mentos and Tic Tac comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Tic Tac took it in February 2026, Mentos took it in May 2026.
  • Across the 12 months ending September 2026, Mentos’ share of searches among chewing gum and mint brands in Australia moved from 24.7% to 26.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Tic Tac’s share of searches among chewing gum and mint brands in Australia moved from 24.7% to 21.4%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for Australia chewing gum and mint brands in September 2026?

2 changes
  1. In September 2026, Mentos gained share of searches among chewing gum and mint brands in Australia, from 24.7% to 26.3%.

  2. In September 2026, Tic Tac gained share of searches among chewing gum and mint brands in Australia, from 20.1% to 21.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mentos’ and Tic Tac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mentos

1 branded search term

  • mentos

Tic Tac

1 branded search term

  • tic tac

How the Brand Demand Index is measured

Other head-to-heads among chewing gum and mint brands

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