Chewing gum and mint brands in Australia:Which are most popular?

Name: Chewing gum and mint brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Mentos was the most searched chewing gum and mint brand in Australia, accounting for 26.3% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Extra was mentioned most often, in three of the four answers. Eclipse was recommended most often, coming first in two out of three responses that gave a list.

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Top chewing gum and mint brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Extra was mentioned most often, in three of the four answers. Eclipse was recommended most often, coming first in two out of three answers that gave a list. Extra was second, and Mentos was third. Juicy Fruit, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Extra	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Mentos	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Tic Tac	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Eclipse	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Hubba Bubba	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Trident	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Juicy Fruit	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Airwaves	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Extra3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mentos2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tic Tac2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Eclipse2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Hubba Bubba1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trident1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Juicy Fruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Airwaves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chewing gum and mint brands

4 answers

Asked ChatGPT
“Which chewing gum should I buy?”
1. 1Extra
Asked ChatGPT
“What are the best chewing gum brands?”
1. 1Extra
2. 2Trident
3. 3Mentos
4. 4Hubba Bubba
Asked ChatGPT
“What are the best mints for fresh breath?”
1. 1Eclipse
2. 2Tic Tac
Searched Google, AI Overview
“mints”
1. 1Eclipse
2. 2Extra
3. 3Mentos
4. 4Tic Tac
Searched Google, AI Overview
“chewing gum”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which chewing gum and mint brands do people search for most?

This chart shows how often people search Google for each chewing gum and mint brand by name. Each line represents a brand's share of searches for all eight chewing gum and mint brands we track, month by month, from searches in Australia.

Share of searches among chewing gum and mint brands in Australia, by month

Month	Mentos	Tic Tac	Extra	Eclipse	Hubba Bubba	Juicy Fruit	Trident	Airwaves
Oct 2025	24.7%	24.7%	16.5%	13.5%	13.5%	3.7%	1.8%	1.5%
Nov 2025	26%	21.3%	17.3%	14.2%	14.2%	3.9%	1.9%	1.3%
Dec 2025	22.3%	22.3%	14.7%	14.7%	18.2%	4.5%	2%	1.3%
Jan 2026	21.3%	21.3%	17.4%	14%	17.4%	4.8%	2.3%	1.5%
Feb 2026	19.7%	24.2%	16.1%	16.1%	16.1%	4.5%	2.1%	1.2%
Mar 2026	22.4%	22.4%	18.2%	14.9%	14.9%	4.1%	1.6%	1.3%
Apr 2026	19.1%	19.1%	19.1%	15.7%	19.1%	4.3%	2.1%	1.4%
May 2026	24.3%	19.9%	19.9%	13.2%	16.2%	3.7%	1.8%	1.2%
Jun 2026	21.5%	21.5%	17.6%	14.4%	17.6%	4%	1.9%	1.6%
Jul 2026	20.9%	20.9%	17%	17%	17%	3.9%	1.9%	1.5%
Aug 2026	24.7%	20.1%	16.5%	16.5%	16.5%	3.1%	1.5%	1.2%
Sep 2026	26.3%	21.4%	17.5%	14.3%	14.3%	3.2%	1.6%	1.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Mentos	26.3%	8.1K	0%	+1.6 points
2, held 2nd	Tic Tac	21.4%	6.6K	0%	+1.3 points
3, moved from 4th to 3rd	Extra Mars	17.5%	5.4K	0%	+1.1 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Eclipse Mars	14.3%	4.4K	-18.5%	-2.2 pointsmoved from 3rd to 4th
5, held 5th	Hubba Bubba Mars	14.3%	4.4K	-18.5%	-2.2 points
6, held 6th	Juicy Fruit Mars	3.2%	1K	0%	+0.2 points
7, held 7th	Trident	1.6%	480	0%	+0.1 points
8, held 8th	Airwaves Mars	1.3%	390	0%	+0.1 points

1.Mentos
26.3%
Held 1st. 8.1K estimated branded searches, 0% vs prior month. Share +1.6 points.
2.Tic Tac
21.4%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.Extra
17.5%
Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.Eclipse
14.3%
Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -2.2 points.
5.Hubba Bubba
14.3%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -2.2 points.
6.Juicy Fruit
3.2%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.Trident
1.6%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Airwaves
1.3%
Held 8th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among chewing gum and mint brands in Australia?

8 brands

In September 2026, Mentos was the most searched among chewing gum and mint brands in Australia, with an estimated 8.1K branded searches, 26.3% of all searches for the eight we track. Tic Tac is in 2nd place, 4.9 percentage points behind at 21.4%.

Australia chewing gum and mint brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Mentos	24.7% → 26.3%	26.3%Sep 2026	19.1%Apr 2026	1st
Tic Tac	24.7% → 21.4%	24.7%Oct 2025	19.1%Apr 2026	2nd
Extra	16.5% → 17.5%	19.9%May 2026	14.7%Dec 2025	3rd
Eclipse	13.5% → 14.3%	17%Jul 2026	13.2%May 2026	4th
Hubba Bubba	13.5% → 14.3%	19.1%Apr 2026	13.5%Oct 2025	5th
Juicy Fruit	3.7% → 3.2%	4.8%Jan 2026	3.1%Aug 2026	6th
Trident	1.8% → 1.6%	2.3%Jan 2026	1.5%Aug 2026	7th
Airwaves	1.5% → 1.3%	1.6%Jun 2026	1.2%Feb 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, Mentos’ share of searches among chewing gum and mint brands in Australia increased from 24.7% to 26.3%.
Across the 12 months ending September 2026, Tic Tac’s share of searches among chewing gum and mint brands in Australia decreased from 24.7% to 21.4%.
Across the 12 months ending September 2026, Extra’s share of searches among chewing gum and mint brands in Australia increased from 16.5% to 17.5%.
Across the 12 months ending September 2026, Eclipse’s share of searches among chewing gum and mint brands in Australia increased from 13.5% to 14.3%.
Across the 12 months ending September 2026, Hubba Bubba’s share of searches among chewing gum and mint brands in Australia increased from 13.5% to 14.3%.
Across the 12 months ending September 2026, Mentos’ share of searches among chewing gum and mint brands in Australia peaked at 26.3% in September 2026 and was lowest at 19.1% in April 2026.
Across the 12 months ending September 2026, Tic Tac’s share of searches among chewing gum and mint brands in Australia peaked at 24.7% in October 2025 and was lowest at 19.1% in April 2026.
Across the 12 months ending September 2026, Extra’s share of searches among chewing gum and mint brands in Australia peaked at 19.9% in May 2026 and was lowest at 14.7% in December 2025.
Across the 12 months ending September 2026, Eclipse’s share of searches among chewing gum and mint brands in Australia peaked at 17% in July 2026 and was lowest at 13.2% in May 2026.
Across the 12 months ending September 2026, Hubba Bubba’s share of searches among chewing gum and mint brands in Australia peaked at 19.1% in April 2026 and was lowest at 13.5% in October 2025.
Across the 12 months ending September 2026, Juicy Fruit’s share of searches among chewing gum and mint brands in Australia peaked at 4.8% in January 2026 and was lowest at 3.1% in August 2026.
Across the 12 months ending September 2026, Juicy Fruit, Trident and Airwaves held steady: their share of searches among chewing gum and mint brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia chewing gum and mint brands in September 2026?

5 changes

In September 2026, Extra overtook Eclipse to rank 3rd among chewing gum and mint brands in Australia, with 17.5% of the searches.
In September 2026, Mentos gained share of searches among chewing gum and mint brands in Australia, from 24.7% to 26.3%.
In September 2026, Tic Tac gained share of searches among chewing gum and mint brands in Australia, from 20.1% to 21.4%.
In September 2026, Eclipse lost share of searches among chewing gum and mint brands in Australia, from 16.5% to 14.3%.
In September 2026, Hubba Bubba lost share of searches among chewing gum and mint brands in Australia, from 16.5% to 14.3%.

How are branded searches counted for chewing gum and mint brands?

8 search terms

Each brand's share of searches among chewing gum and mint brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.