Extra vs Hubba Bubba:Which is more popular?
In September 2026, Extra had more branded searches than Hubba Bubba among chewing gum and mint brands in Australia. Extra had about 5,400 branded searches, while Hubba Bubba had 4,400. Extra made up 17.5% of all chewing gum and mint brand searches we track, and Hubba Bubba accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about chewing gum and mint brands, Extra appeared in three of the four answers and Hubba Bubba in one. Extra was mentioned before Hubba Bubba in every answer that named either.
Who do people search for more?
Extra, about 23% more searches than Hubba Bubba
Who does AI mention more?
Extra, mentioned in 3 of 4 answers, Hubba Bubba in 1
Who does AI recommend more?
Extra, named ahead of Hubba Bubba in 2 of 2 answers
Follow Extra vs Hubba Bubba and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top chewing gum and mint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Extra was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Hubba Bubba was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Extra was listed before Hubba Bubba in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Eclipse1st
- Extra2nd
- Mentos3rd
Tic Tac4th
Trident4th
Hubba Bubba6th- Juicy Fruit–
- Airwaves–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Extra3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mentos2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tic Tac2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Eclipse2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hubba Bubba1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trident1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Juicy Fruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Airwaves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about chewing gum and mint brands
4 answers
Asked ChatGPT
“Which chewing gum should I buy?”
Asked ChatGPT
“What are the best chewing gum brands?”
Asked ChatGPT
“What are the best mints for fresh breath?”
Searched Google, AI Overview
“mints”
Searched Google, AI Overview
“chewing gum”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Extra or Hubba Bubba more popular in search?
This chart shows how often people search Google for Extra and Hubba Bubba by name. Each line represents a brand's share of searches for all eight chewing gum and mint brands we track, month by month, from searches in Australia.
Share of searches by month for Extra, Hubba Bubba. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mentos | Tic Tac | Extra | Eclipse | Hubba Bubba | Juicy Fruit | Trident | Airwaves |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 24.7% | 16.5% | 13.5% | 13.5% | 3.7% | 1.8% | 1.5% |
| Nov 2025 | 26% | 21.3% | 17.3% | 14.2% | 14.2% | 3.9% | 1.9% | 1.3% |
| Dec 2025 | 22.3% | 22.3% | 14.7% | 14.7% | 18.2% | 4.5% | 2% | 1.3% |
| Jan 2026 | 21.3% | 21.3% | 17.4% | 14% | 17.4% | 4.8% | 2.3% | 1.5% |
| Feb 2026 | 19.7% | 24.2% | 16.1% | 16.1% | 16.1% | 4.5% | 2.1% | 1.2% |
| Mar 2026 | 22.4% | 22.4% | 18.2% | 14.9% | 14.9% | 4.1% | 1.6% | 1.3% |
| Apr 2026 | 19.1% | 19.1% | 19.1% | 15.7% | 19.1% | 4.3% | 2.1% | 1.4% |
| May 2026 | 24.3% | 19.9% | 19.9% | 13.2% | 16.2% | 3.7% | 1.8% | 1.2% |
| Jun 2026 | 21.5% | 21.5% | 17.6% | 14.4% | 17.6% | 4% | 1.9% | 1.6% |
| Jul 2026 | 20.9% | 20.9% | 17% | 17% | 17% | 3.9% | 1.9% | 1.5% |
| Aug 2026 | 24.7% | 20.1% | 16.5% | 16.5% | 16.5% | 3.1% | 1.5% | 1.2% |
| Sep 2026 | 26.3% | 21.4% | 17.5% | 14.3% | 14.3% | 3.2% | 1.6% | 1.3% |
How has the Extra and Hubba Bubba comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Hubba Bubba took it in December 2025, Extra took it in March 2026.
- Across the 12 months ending September 2026, Extra’s share of searches among chewing gum and mint brands in Australia moved from 16.5% to 17.5%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Hubba Bubba’s share of searches among chewing gum and mint brands in Australia moved from 13.5% to 14.3%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for Australia chewing gum and mint brands in September 2026?
2 changes
In September 2026, Extra overtook Eclipse to rank 3rd among chewing gum and mint brands in Australia, with 17.5% of the searches.
In September 2026, Hubba Bubba lost share of searches among chewing gum and mint brands in Australia, from 16.5% to 14.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Extra’s and Hubba Bubba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Extra
1 branded search term
- extra gum
Hubba Bubba
1 branded search term
- hubba bubba
Other head-to-heads among chewing gum and mint brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.