Brandwave

How popular isTrident?

In September 2026, people searched for Trident by name about 480 times in Australia, about the same as the previous year. These searches made up 1.6% of all Australia chewing gum and mint brand searches, placing Trident seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about chewing gum and mint brands, Trident appeared in one of the four answers and was the joint fourth most recommended of the eight.

Search and AI answers in September 2026

Trident is the seventh most searched of 8 competitors and the joint fourth most recommended in AI answers.

  1. MentosShare of searches 26.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. Tic TacShare of searches 21.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. ExtraShare of searches 17.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. EclipseShare of searches 14.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  5. TridentShare of searches 1.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

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Top chewing gum and mint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Trident was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Trident is the joint fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eclipse1st
  2. Extra2nd
  3. Mentos3rd
  4. Tic Tac4th
  5. Trident4th
  6. Hubba Bubba6th
  7. Juicy Fruit–
  8. Airwaves–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Extra3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mentos2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tic Tac2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eclipse2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hubba Bubba1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trident1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Juicy Fruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Airwaves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chewing gum and mint brands

4 answers

  • Asked ChatGPT

    “Which chewing gum should I buy?”

    1. 1Extra

  • Asked ChatGPT

    “What are the best chewing gum brands?”

    1. 1Extra
    2. 2Trident
    3. 3Mentos
    4. 4Hubba Bubba

  • Asked ChatGPT

    “What are the best mints for fresh breath?”

    1. 1Eclipse
    2. 2Tic Tac

  • Searched Google, AI Overview

    “mints”

    1. 1Eclipse
    2. 2Extra
    3. 3Mentos
    4. 4Tic Tac

  • Searched Google, AI Overview

    “chewing gum”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which chewing gum and mint brands compete with Trident?

Trident against chewing gum and mint brands in Australia, by month

Share of searches by month for Mentos, Tic Tac, Extra, Eclipse, Hubba Bubba, Juicy Fruit, Trident. The figures are in the table below the chart.

View monthly share of searches table
MonthMentosTic TacExtraEclipseHubba BubbaJuicy FruitTridentAirwaves
Oct 202524.7%24.7%16.5%13.5%13.5%3.7%1.8%1.5%
Nov 202526%21.3%17.3%14.2%14.2%3.9%1.9%1.3%
Dec 202522.3%22.3%14.7%14.7%18.2%4.5%2%1.3%
Jan 202621.3%21.3%17.4%14%17.4%4.8%2.3%1.5%
Feb 202619.7%24.2%16.1%16.1%16.1%4.5%2.1%1.2%
Mar 202622.4%22.4%18.2%14.9%14.9%4.1%1.6%1.3%
Apr 202619.1%19.1%19.1%15.7%19.1%4.3%2.1%1.4%
May 202624.3%19.9%19.9%13.2%16.2%3.7%1.8%1.2%
Jun 202621.5%21.5%17.6%14.4%17.6%4%1.9%1.6%
Jul 202620.9%20.9%17%17%17%3.9%1.9%1.5%
Aug 202624.7%20.1%16.5%16.5%16.5%3.1%1.5%1.2%
Sep 202626.3%21.4%17.5%14.3%14.3%3.2%1.6%1.3%

  1. 1.Mentos

    26.3%

    Held 1st. 8.1K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Tic Tac

    21.4%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Extra

    17.5%

    Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Eclipse

    14.3%

    Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  5. 5.Hubba Bubba

    14.3%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  6. 6.Juicy Fruit

    3.2%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Trident

    1.6%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Airwaves

    1.3%

    Held 8th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Trident and its closest rivals

Every comparison with Trident

7 comparisons

How has branded search demand for Trident changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Trident in Australia held steady at 480.
  • Across the 12 months ending September 2026, Trident’s share of searches among chewing gum and mint brands in Australia held steady, from 1.8% to 1.6%.

How did search popularity change for Australia chewing gum and mint brands in September 2026?

5 changes

  1. In September 2026, Extra overtook Eclipse to rank 3rd among chewing gum and mint brands in Australia, with 17.5% of the searches.

  2. In September 2026, Mentos gained share of searches among chewing gum and mint brands in Australia, from 24.7% to 26.3%.

  3. In September 2026, Tic Tac gained share of searches among chewing gum and mint brands in Australia, from 20.1% to 21.4%.

  4. In September 2026, Eclipse lost share of searches among chewing gum and mint brands in Australia, from 16.5% to 14.3%.

  5. In September 2026, Hubba Bubba lost share of searches among chewing gum and mint brands in Australia, from 16.5% to 14.3%.

How are Trident’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Trident’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • trident gum

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How the Brand Demand Index is measured

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