Hubba Bubba vs Trident:Which is more popular?
In September 2026, Hubba Bubba had more branded searches than Trident among chewing gum and mint brands in Australia. Hubba Bubba had about 4,400 branded searches, while Trident had 480. Hubba Bubba made up 14.3% of all chewing gum and mint brand searches we track, and Trident accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about chewing gum and mint brands, Hubba Bubba and Trident each appeared in one of the four answers.
Who do people search for more?
Hubba Bubba, about 9 searches for every 1 for Trident
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
Follow Hubba Bubba vs Trident and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top chewing gum and mint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hubba Bubba and Trident were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Eclipse1st- Extra2nd
- Mentos3rd
Tic Tac4th
Trident4th- Hubba Bubba6th
- Juicy Fruit–
- Airwaves–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Extra3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mentos2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tic Tac2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Eclipse2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hubba Bubba1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trident1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Juicy Fruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Airwaves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about chewing gum and mint brands
4 answers
Asked ChatGPT
“Which chewing gum should I buy?”
Asked ChatGPT
“What are the best chewing gum brands?”
Asked ChatGPT
“What are the best mints for fresh breath?”
Searched Google, AI Overview
“mints”
Searched Google, AI Overview
“chewing gum”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Hubba Bubba or Trident more popular in search?
This chart shows how often people search Google for Hubba Bubba and Trident by name. Each line represents a brand's share of searches for all eight chewing gum and mint brands we track, month by month, from searches in Australia.
Share of searches by month for Hubba Bubba, Trident. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mentos | Tic Tac | Extra | Eclipse | Hubba Bubba | Juicy Fruit | Trident | Airwaves |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 24.7% | 16.5% | 13.5% | 13.5% | 3.7% | 1.8% | 1.5% |
| Nov 2025 | 26% | 21.3% | 17.3% | 14.2% | 14.2% | 3.9% | 1.9% | 1.3% |
| Dec 2025 | 22.3% | 22.3% | 14.7% | 14.7% | 18.2% | 4.5% | 2% | 1.3% |
| Jan 2026 | 21.3% | 21.3% | 17.4% | 14% | 17.4% | 4.8% | 2.3% | 1.5% |
| Feb 2026 | 19.7% | 24.2% | 16.1% | 16.1% | 16.1% | 4.5% | 2.1% | 1.2% |
| Mar 2026 | 22.4% | 22.4% | 18.2% | 14.9% | 14.9% | 4.1% | 1.6% | 1.3% |
| Apr 2026 | 19.1% | 19.1% | 19.1% | 15.7% | 19.1% | 4.3% | 2.1% | 1.4% |
| May 2026 | 24.3% | 19.9% | 19.9% | 13.2% | 16.2% | 3.7% | 1.8% | 1.2% |
| Jun 2026 | 21.5% | 21.5% | 17.6% | 14.4% | 17.6% | 4% | 1.9% | 1.6% |
| Jul 2026 | 20.9% | 20.9% | 17% | 17% | 17% | 3.9% | 1.9% | 1.5% |
| Aug 2026 | 24.7% | 20.1% | 16.5% | 16.5% | 16.5% | 3.1% | 1.5% | 1.2% |
| Sep 2026 | 26.3% | 21.4% | 17.5% | 14.3% | 14.3% | 3.2% | 1.6% | 1.3% |
How has the Hubba Bubba and Trident comparison changed over the last 12 months?
3 findings
- Hubba Bubba was ahead of Trident in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hubba Bubba’s share of searches among chewing gum and mint brands in Australia moved from 13.5% to 14.3%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Trident’s share of searches among chewing gum and mint brands in Australia moved from 1.8% to 1.6%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for Australia chewing gum and mint brands in September 2026?
1 change
In September 2026, Hubba Bubba lost share of searches among chewing gum and mint brands in Australia, from 16.5% to 14.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hubba Bubba’s and Trident’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hubba Bubba
1 branded search term
- hubba bubba
Trident
1 branded search term
- trident gum
Other head-to-heads among chewing gum and mint brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.