Extra vs Tic Tac:Which is more popular?
In September 2026, Tic Tac had more branded searches than Extra among chewing gum and mint brands in Australia. Tic Tac had about 6,600 branded searches, while Extra had 5,400. Tic Tac made up 21.4% of all chewing gum and mint brand searches we track, and Extra accounted for 17.5%. When we asked ChatGPT and Google AI Overviews about chewing gum and mint brands, Extra appeared in three of the four answers and Tic Tac in two. Extra was mentioned before Tic Tac in two out of three answers.
Who do people search for more?
Tic Tac, about 22% more searches than Extra
Who does AI mention more?
Extra, mentioned in 3 of 4 answers, Tic Tac in 2
Who does AI recommend more?
Extra, named ahead of Tic Tac in 2 of 3 answers
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Top chewing gum and mint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Extra was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tic Tac was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Extra was listed before Tic Tac in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Eclipse1st
- Extra2nd
- Mentos3rd
- Tic Tac4th
Trident4th
Hubba Bubba6th- Juicy Fruit–
- Airwaves–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Extra3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mentos2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tic Tac2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Eclipse2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hubba Bubba1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trident1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Juicy Fruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Airwaves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about chewing gum and mint brands
4 answers
Asked ChatGPT
“Which chewing gum should I buy?”
Asked ChatGPT
“What are the best chewing gum brands?”
Asked ChatGPT
“What are the best mints for fresh breath?”
Searched Google, AI Overview
“mints”
Searched Google, AI Overview
“chewing gum”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Extra or Tic Tac more popular in search?
This chart shows how often people search Google for Extra and Tic Tac by name. Each line represents a brand's share of searches for all eight chewing gum and mint brands we track, month by month, from searches in Australia.
Share of searches by month for Tic Tac, Extra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mentos | Tic Tac | Extra | Eclipse | Hubba Bubba | Juicy Fruit | Trident | Airwaves |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 24.7% | 16.5% | 13.5% | 13.5% | 3.7% | 1.8% | 1.5% |
| Nov 2025 | 26% | 21.3% | 17.3% | 14.2% | 14.2% | 3.9% | 1.9% | 1.3% |
| Dec 2025 | 22.3% | 22.3% | 14.7% | 14.7% | 18.2% | 4.5% | 2% | 1.3% |
| Jan 2026 | 21.3% | 21.3% | 17.4% | 14% | 17.4% | 4.8% | 2.3% | 1.5% |
| Feb 2026 | 19.7% | 24.2% | 16.1% | 16.1% | 16.1% | 4.5% | 2.1% | 1.2% |
| Mar 2026 | 22.4% | 22.4% | 18.2% | 14.9% | 14.9% | 4.1% | 1.6% | 1.3% |
| Apr 2026 | 19.1% | 19.1% | 19.1% | 15.7% | 19.1% | 4.3% | 2.1% | 1.4% |
| May 2026 | 24.3% | 19.9% | 19.9% | 13.2% | 16.2% | 3.7% | 1.8% | 1.2% |
| Jun 2026 | 21.5% | 21.5% | 17.6% | 14.4% | 17.6% | 4% | 1.9% | 1.6% |
| Jul 2026 | 20.9% | 20.9% | 17% | 17% | 17% | 3.9% | 1.9% | 1.5% |
| Aug 2026 | 24.7% | 20.1% | 16.5% | 16.5% | 16.5% | 3.1% | 1.5% | 1.2% |
| Sep 2026 | 26.3% | 21.4% | 17.5% | 14.3% | 14.3% | 3.2% | 1.6% | 1.3% |
How has the Extra and Tic Tac comparison changed over the last 12 months?
3 findings
- Tic Tac was ahead of Extra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Extra’s share of searches among chewing gum and mint brands in Australia moved from 16.5% to 17.5%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Tic Tac’s share of searches among chewing gum and mint brands in Australia moved from 24.7% to 21.4%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for Australia chewing gum and mint brands in September 2026?
2 changes
In September 2026, Extra overtook Eclipse to rank 3rd among chewing gum and mint brands in Australia, with 17.5% of the searches.
In September 2026, Tic Tac gained share of searches among chewing gum and mint brands in Australia, from 20.1% to 21.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Extra’s and Tic Tac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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