Brandwave

Hubba Bubba vs Tic Tac:Which is more popular?

In September 2026, Tic Tac had more branded searches than Hubba Bubba among chewing gum and mint brands in Australia. Tic Tac had about 6,600 branded searches, while Hubba Bubba had 4,400. Tic Tac made up 21.4% of all chewing gum and mint brand searches we track, and Hubba Bubba accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about chewing gum and mint brands, Tic Tac appeared in two of the four answers and Hubba Bubba in one. Tic Tac was mentioned before Hubba Bubba in two out of three answers.

Among chewing gum and mint brands in Australia in September 2026

Who do people search for more?

Tic Tac, about 50% more searches than Hubba Bubba

Tic Tac 6.6K searchesHubba Bubba 4.4K searches

Who does AI mention more?

Tic Tac, mentioned in 2 of 4 answers, Hubba Bubba in 1

Tic Tac in 2 of 4Hubba Bubba in 1 of 4

Who does AI recommend more?

Tic Tac, named ahead of Hubba Bubba in 2 of 3 answers

Tic Tac first in 2Hubba Bubba first in 1

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Top chewing gum and mint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tic Tac was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Hubba Bubba was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tic Tac was listed before Hubba Bubba in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eclipse1st
  2. Extra2nd
  3. Mentos3rd
  4. Tic Tac4th
  5. Trident4th
  6. Hubba Bubba6th
  7. Juicy Fruit–
  8. Airwaves–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Extra3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mentos2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tic Tac2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eclipse2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hubba Bubba1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trident1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Juicy Fruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Airwaves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chewing gum and mint brands

4 answers

  • Asked ChatGPT

    “Which chewing gum should I buy?”

    1. 1Extra

  • Asked ChatGPT

    “What are the best chewing gum brands?”

    1. 1Extra
    2. 2Trident
    3. 3Mentos
    4. 4Hubba Bubba

  • Asked ChatGPT

    “What are the best mints for fresh breath?”

    1. 1Eclipse
    2. 2Tic Tac

  • Searched Google, AI Overview

    “mints”

    1. 1Eclipse
    2. 2Extra
    3. 3Mentos
    4. 4Tic Tac

  • Searched Google, AI Overview

    “chewing gum”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Hubba Bubba or Tic Tac more popular in search?

This chart shows how often people search Google for Hubba Bubba and Tic Tac by name. Each line represents a brand's share of searches for all eight chewing gum and mint brands we track, month by month, from searches in Australia.

Hubba Bubba and Tic Tac among chewing gum and mint brands in Australia, by month

Share of searches by month for Tic Tac, Hubba Bubba. The figures are in the table below the chart.

View monthly share of searches table
MonthMentosTic TacExtraEclipseHubba BubbaJuicy FruitTridentAirwaves
Oct 202524.7%24.7%16.5%13.5%13.5%3.7%1.8%1.5%
Nov 202526%21.3%17.3%14.2%14.2%3.9%1.9%1.3%
Dec 202522.3%22.3%14.7%14.7%18.2%4.5%2%1.3%
Jan 202621.3%21.3%17.4%14%17.4%4.8%2.3%1.5%
Feb 202619.7%24.2%16.1%16.1%16.1%4.5%2.1%1.2%
Mar 202622.4%22.4%18.2%14.9%14.9%4.1%1.6%1.3%
Apr 202619.1%19.1%19.1%15.7%19.1%4.3%2.1%1.4%
May 202624.3%19.9%19.9%13.2%16.2%3.7%1.8%1.2%
Jun 202621.5%21.5%17.6%14.4%17.6%4%1.9%1.6%
Jul 202620.9%20.9%17%17%17%3.9%1.9%1.5%
Aug 202624.7%20.1%16.5%16.5%16.5%3.1%1.5%1.2%
Sep 202626.3%21.4%17.5%14.3%14.3%3.2%1.6%1.3%

How has the Hubba Bubba and Tic Tac comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia chewing gum and mint brands in September 2026?

2 changes

  1. In September 2026, Tic Tac gained share of searches among chewing gum and mint brands in Australia, from 20.1% to 21.4%.

  2. In September 2026, Hubba Bubba lost share of searches among chewing gum and mint brands in Australia, from 16.5% to 14.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hubba Bubba’s and Tic Tac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hubba Bubba

1 branded search term

  • hubba bubba

Tic Tac

1 branded search term

  • tic tac

How the Brand Demand Index is measured

Other head-to-heads among chewing gum and mint brands

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