Brandwave

Kumon vs Success Tutoring:Which is more popular?

In September 2026, Kumon had more branded searches than Success Tutoring among tutoring providers in Australia. Kumon had about 14,800 branded searches, while Success Tutoring had 2,400. Kumon made up 37.7% of all tutoring provider searches we track, and Success Tutoring accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about tutoring providers, Kumon and Success Tutoring each appeared in one of the three answers.

Among tutoring providers in Australia in September 2026

Who do people search for more?

Kumon, about 6 searches for every 1 for Success Tutoring

Kumon 14.8K searchesSuccess Tutoring 2.4K searches

Who does AI mention more?

Both were mentioned in 1 of 3 answers.

Kumon in 1 of 3Success Tutoring in 1 of 3

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Top tutoring providers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kumon and Success Tutoring were each mentioned in one out of three: in one of the three ChatGPT answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tutero1st
  2. Cluey Learning2nd
  3. Kumon3rd
  4. Matrix Education4th
  5. Success Tutoring5th
  6. KIS Academics6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about tutoring providers

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Kumon or Success Tutoring more popular in search?

This chart shows how often people search Google for Kumon and Success Tutoring by name. Each line represents a brand's share of searches for all six tutoring providers we track, month by month, from searches in Australia.

Kumon and Success Tutoring among tutoring providers in Australia, by month

Share of searches by month for Kumon, Success Tutoring. The figures are in the table below the chart.

View monthly share of searches table
MonthKumonMatrix EducationCluey LearningTuteroSuccess TutoringKIS Academics
Oct 202538.7%25.9%20.9%6.2%6.2%2.1%
Nov 202543.3%23.7%19.1%5.7%5.7%2.4%
Dec 202541.3%27.7%15.4%6.7%5.3%3.6%
Jan 202638.2%31.2%14.3%6.1%6.1%4%
Feb 202638.5%25.7%19.1%7.6%6.3%2.8%
Mar 202641.8%22.8%20.7%6.8%5.5%2.4%
Apr 202639.3%26.3%19.5%7.8%5.2%1.9%
May 202639.4%21.5%21.3%9.6%6.3%1.9%
Jun 202645.7%20.4%18.5%9%4.9%1.5%
Jul 202642.4%23.2%18.7%8.4%5.6%1.7%
Aug 202640.8%22.3%19.9%9.9%5.4%1.6%
Sep 202637.7%25.2%20.4%9.2%6.1%1.5%

How has the Kumon and Success Tutoring comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia tutoring providers in September 2026?

2 changes

  1. In September 2026, Success Tutoring gained share of searches among tutoring providers in Australia, from 5.4% to 6.1%.

  2. In September 2026, Kumon lost share of searches among tutoring providers in Australia, from 40.8% to 37.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kumon’s and Success Tutoring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kumon

1 branded search term

  • kumon

Success Tutoring

1 branded search term

  • success tutoring

How the Brand Demand Index is measured

Other head-to-heads among tutoring providers

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