Brandwave

How popular isKumon?

In September 2026, people searched for Kumon by name about 14,800 times in Australia, an 18.2% decrease from the previous year. These searches made up 37.7% of all Australia tutoring provider searches, placing Kumon first out of six providers. When we asked both ChatGPT and Google AI Overviews about tutoring providers, Kumon appeared in one of the three answers and was the third most recommended of the six.

Search and AI answers in September 2026

Kumon is the most searched of 6 competitors and the third most recommended in AI answers.

  1. KumonShare of searches 37.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
  2. Matrix EducationShare of searches 25.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. Cluey LearningShare of searches 20.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. TuteroShare of searches 9.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  5. Success TutoringShare of searches 6.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top tutoring providers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kumon was mentioned in one out of three: in one of the three ChatGPT answers. Kumon is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tutero1st
  2. Cluey Learning2nd
  3. Kumon3rd
  4. Matrix Education4th
  5. Success Tutoring5th
  6. KIS Academics6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about tutoring providers

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which tutoring providers compete with Kumon?

Kumon against tutoring providers in Australia, by month

Share of searches by month for Kumon, Matrix Education, Cluey Learning, Tutero, Success Tutoring. The figures are in the table below the chart.

View monthly share of searches table
MonthKumonMatrix EducationCluey LearningTuteroSuccess TutoringKIS Academics
Oct 202538.7%25.9%20.9%6.2%6.2%2.1%
Nov 202543.3%23.7%19.1%5.7%5.7%2.4%
Dec 202541.3%27.7%15.4%6.7%5.3%3.6%
Jan 202638.2%31.2%14.3%6.1%6.1%4%
Feb 202638.5%25.7%19.1%7.6%6.3%2.8%
Mar 202641.8%22.8%20.7%6.8%5.5%2.4%
Apr 202639.3%26.3%19.5%7.8%5.2%1.9%
May 202639.4%21.5%21.3%9.6%6.3%1.9%
Jun 202645.7%20.4%18.5%9%4.9%1.5%
Jul 202642.4%23.2%18.7%8.4%5.6%1.7%
Aug 202640.8%22.3%19.9%9.9%5.4%1.6%
Sep 202637.7%25.2%20.4%9.2%6.1%1.5%

  1. 1.Kumon

    37.7%

    Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  2. 2.Matrix Education

    25.2%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. 3.Cluey Learning

    20.4%

    Held 3rd. 8K estimated branded searches, -9.1% vs prior month. Share +0.5 points.

  4. 4.Tutero

    9.2%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.Success Tutoring

    6.1%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.KIS Academics

    1.5%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Compare popularity between Kumon and its closest rivals

Every comparison with Kumon

5 comparisons

How has branded search demand for Kumon changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kumon in Australia fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Kumon’s share of searches among tutoring providers in Australia decreased from 38.7% to 37.7%.
  • Across the 12 months ending September 2026, Kumon’s share of searches among tutoring providers in Australia peaked at 45.7% in June 2026 and was lowest at 37.7% in September 2026.

How did search popularity change for Australia tutoring providers in September 2026?

6 changes

  1. In September 2026, Matrix Education gained share of searches among tutoring providers in Australia, from 22.3% to 25.2%.

  2. In September 2026, Success Tutoring gained share of searches among tutoring providers in Australia, from 5.4% to 6.1%.

  3. In September 2026, Cluey Learning gained share of searches among tutoring providers in Australia, from 19.9% to 20.4%.

  4. In September 2026, Kumon lost share of searches among tutoring providers in Australia, from 40.8% to 37.7%.

  5. In September 2026, Tutero lost share of searches among tutoring providers in Australia, from 9.9% to 9.2%.

  6. Estimated monthly branded searches for KIS Academics in Australia fell 41% over 12 measured months, from 1K to 590 in September 2026.

How are Kumon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kumon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kumon

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How the Brand Demand Index is measured

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