Brandwave

Matrix Education vs Tutero:Which is more popular?

In September 2026, Matrix Education had more branded searches than Tutero among tutoring providers in Australia. Matrix Education had about 9,900 branded searches, while Tutero had 3,600. Matrix Education made up 25.2% of all tutoring provider searches we track, and Tutero accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about tutoring providers, Tutero appeared in two of the three answers and Matrix Education in one. Tutero was mentioned before Matrix Education in every answer that named either.

Among tutoring providers in Australia in September 2026

Who do people search for more?

Matrix Education, about 3 searches for every 1 for Tutero

Matrix Education 9.9K searchesTutero 3.6K searches

Who does AI mention more?

Tutero, mentioned in 2 of 3 answers, Matrix Education in 1

Tutero in 2 of 3Matrix Education in 1 of 3

Who does AI recommend more?

Tutero, named ahead of Matrix Education in 2 of 2 answers

Tutero first in 2Matrix Education never first

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Top tutoring providers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tutero was mentioned in two out of three: in two of the three ChatGPT answers. Matrix Education was mentioned in one out of three: in one of the three ChatGPT answers. Tutero was listed before Matrix Education in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tutero1st
  2. Cluey Learning2nd
  3. Kumon3rd
  4. Matrix Education4th
  5. Success Tutoring5th
  6. KIS Academics6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about tutoring providers

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Matrix Education or Tutero more popular in search?

This chart shows how often people search Google for Matrix Education and Tutero by name. Each line represents a brand's share of searches for all six tutoring providers we track, month by month, from searches in Australia.

Matrix Education and Tutero among tutoring providers in Australia, by month

Share of searches by month for Matrix Education, Tutero. The figures are in the table below the chart.

View monthly share of searches table
MonthKumonMatrix EducationCluey LearningTuteroSuccess TutoringKIS Academics
Oct 202538.7%25.9%20.9%6.2%6.2%2.1%
Nov 202543.3%23.7%19.1%5.7%5.7%2.4%
Dec 202541.3%27.7%15.4%6.7%5.3%3.6%
Jan 202638.2%31.2%14.3%6.1%6.1%4%
Feb 202638.5%25.7%19.1%7.6%6.3%2.8%
Mar 202641.8%22.8%20.7%6.8%5.5%2.4%
Apr 202639.3%26.3%19.5%7.8%5.2%1.9%
May 202639.4%21.5%21.3%9.6%6.3%1.9%
Jun 202645.7%20.4%18.5%9%4.9%1.5%
Jul 202642.4%23.2%18.7%8.4%5.6%1.7%
Aug 202640.8%22.3%19.9%9.9%5.4%1.6%
Sep 202637.7%25.2%20.4%9.2%6.1%1.5%

How has the Matrix Education and Tutero comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia tutoring providers in September 2026?

2 changes

  1. In September 2026, Matrix Education gained share of searches among tutoring providers in Australia, from 22.3% to 25.2%.

  2. In September 2026, Tutero lost share of searches among tutoring providers in Australia, from 9.9% to 9.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Matrix Education’s and Tutero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Matrix Education

1 branded search term

  • matrix education

Tutero

1 branded search term

  • tutero

How the Brand Demand Index is measured

Other head-to-heads among tutoring providers

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