Brandwave

How popular isMatrix Education?

In September 2026, people searched for Matrix Education by name about 9,900 times in Australia, an 18.2% decrease from the previous year. These searches made up 25.2% of all Australia tutoring provider searches, placing Matrix Education second out of six providers. When we asked both ChatGPT and Google AI Overviews about tutoring providers, Matrix Education appeared in one of the three answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Matrix Education is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. KumonShare of searches 37.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
  2. Matrix EducationShare of searches 25.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. Cluey LearningShare of searches 20.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. TuteroShare of searches 9.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  5. Success TutoringShare of searches 6.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top tutoring providers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Matrix Education was mentioned in one out of three: in one of the three ChatGPT answers. Matrix Education is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tutero1st
  2. Cluey Learning2nd
  3. Kumon3rd
  4. Matrix Education4th
  5. Success Tutoring5th
  6. KIS Academics6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about tutoring providers

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which tutoring providers compete with Matrix Education?

Matrix Education against tutoring providers in Australia, by month

Share of searches by month for Kumon, Matrix Education, Cluey Learning, Tutero, Success Tutoring. The figures are in the table below the chart.

View monthly share of searches table
MonthKumonMatrix EducationCluey LearningTuteroSuccess TutoringKIS Academics
Oct 202538.7%25.9%20.9%6.2%6.2%2.1%
Nov 202543.3%23.7%19.1%5.7%5.7%2.4%
Dec 202541.3%27.7%15.4%6.7%5.3%3.6%
Jan 202638.2%31.2%14.3%6.1%6.1%4%
Feb 202638.5%25.7%19.1%7.6%6.3%2.8%
Mar 202641.8%22.8%20.7%6.8%5.5%2.4%
Apr 202639.3%26.3%19.5%7.8%5.2%1.9%
May 202639.4%21.5%21.3%9.6%6.3%1.9%
Jun 202645.7%20.4%18.5%9%4.9%1.5%
Jul 202642.4%23.2%18.7%8.4%5.6%1.7%
Aug 202640.8%22.3%19.9%9.9%5.4%1.6%
Sep 202637.7%25.2%20.4%9.2%6.1%1.5%

  1. 1.Kumon

    37.7%

    Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  2. 2.Matrix Education

    25.2%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. 3.Cluey Learning

    20.4%

    Held 3rd. 8K estimated branded searches, -9.1% vs prior month. Share +0.5 points.

  4. 4.Tutero

    9.2%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.Success Tutoring

    6.1%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.KIS Academics

    1.5%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Compare popularity between Matrix Education and its closest rivals

Every comparison with Matrix Education

5 comparisons

How has branded search demand for Matrix Education changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Matrix Education in Australia fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Matrix Education’s share of searches among tutoring providers in Australia decreased from 25.9% to 25.2%.
  • Across the 12 months ending September 2026, Matrix Education’s share of searches among tutoring providers in Australia peaked at 31.2% in January 2026 and was lowest at 20.4% in June 2026.

How did search popularity change for Australia tutoring providers in September 2026?

6 changes

  1. In September 2026, Matrix Education gained share of searches among tutoring providers in Australia, from 22.3% to 25.2%.

  2. In September 2026, Success Tutoring gained share of searches among tutoring providers in Australia, from 5.4% to 6.1%.

  3. In September 2026, Cluey Learning gained share of searches among tutoring providers in Australia, from 19.9% to 20.4%.

  4. In September 2026, Kumon lost share of searches among tutoring providers in Australia, from 40.8% to 37.7%.

  5. In September 2026, Tutero lost share of searches among tutoring providers in Australia, from 9.9% to 9.2%.

  6. Estimated monthly branded searches for KIS Academics in Australia fell 41% over 12 measured months, from 1K to 590 in September 2026.

How are Matrix Education’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Matrix Education’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • matrix education

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How the Brand Demand Index is measured

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