Brandwave

Kumon vs Matrix Education:Which is more popular?

In September 2026, Kumon had more branded searches than Matrix Education among tutoring providers in Australia. Kumon had about 14,800 branded searches, while Matrix Education had 9,900. Kumon made up 37.7% of all tutoring provider searches we track, and Matrix Education accounted for 25.2%. When we asked ChatGPT and Google AI Overviews about tutoring providers, Kumon and Matrix Education each appeared in one of the three answers. Kumon and Matrix Education were each mentioned first in one of the two answers that named either.

Among tutoring providers in Australia in September 2026

Who do people search for more?

Kumon, about 49% more searches than Matrix Education

Kumon 14.8K searchesMatrix Education 9.9K searches

Who does AI mention more?

Both were mentioned in 1 of 3 answers.

Kumon in 1 of 3Matrix Education in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Kumon first in 1Matrix Education first in 1

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Top tutoring providers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kumon and Matrix Education were each mentioned in one out of three: in one of the three ChatGPT answers. Kumon and Matrix Education were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tutero1st
  2. Cluey Learning2nd
  3. Kumon3rd
  4. Matrix Education4th
  5. Success Tutoring5th
  6. KIS Academics6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about tutoring providers

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Kumon or Matrix Education more popular in search?

This chart shows how often people search Google for Kumon and Matrix Education by name. Each line represents a brand's share of searches for all six tutoring providers we track, month by month, from searches in Australia.

Kumon and Matrix Education among tutoring providers in Australia, by month

Share of searches by month for Kumon, Matrix Education. The figures are in the table below the chart.

View monthly share of searches table
MonthKumonMatrix EducationCluey LearningTuteroSuccess TutoringKIS Academics
Oct 202538.7%25.9%20.9%6.2%6.2%2.1%
Nov 202543.3%23.7%19.1%5.7%5.7%2.4%
Dec 202541.3%27.7%15.4%6.7%5.3%3.6%
Jan 202638.2%31.2%14.3%6.1%6.1%4%
Feb 202638.5%25.7%19.1%7.6%6.3%2.8%
Mar 202641.8%22.8%20.7%6.8%5.5%2.4%
Apr 202639.3%26.3%19.5%7.8%5.2%1.9%
May 202639.4%21.5%21.3%9.6%6.3%1.9%
Jun 202645.7%20.4%18.5%9%4.9%1.5%
Jul 202642.4%23.2%18.7%8.4%5.6%1.7%
Aug 202640.8%22.3%19.9%9.9%5.4%1.6%
Sep 202637.7%25.2%20.4%9.2%6.1%1.5%

How has the Kumon and Matrix Education comparison changed over the last 12 months?

3 findings
  • Kumon was ahead of Matrix Education in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kumon’s share of searches among tutoring providers in Australia moved from 38.7% to 37.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Matrix Education’s share of searches among tutoring providers in Australia moved from 25.9% to 25.2%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for Australia tutoring providers in September 2026?

2 changes

  1. In September 2026, Matrix Education gained share of searches among tutoring providers in Australia, from 22.3% to 25.2%.

  2. In September 2026, Kumon lost share of searches among tutoring providers in Australia, from 40.8% to 37.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kumon’s and Matrix Education’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kumon

1 branded search term

  • kumon

Matrix Education

1 branded search term

  • matrix education

How the Brand Demand Index is measured

Other head-to-heads among tutoring providers

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