Brandwave

Kawasaki vs Yamaha Motor:Which is more popular?

In September 2026, Kawasaki had more branded searches than Yamaha Motor among motorcycle brands in Australia. Kawasaki had about 3,600 branded searches, while Yamaha Motor had 2,600. Kawasaki made up 2.3% of all motorcycle brand searches we track, and Yamaha Motor accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Kawasaki appeared in four of the five answers and Yamaha Motor in one. Kawasaki was mentioned before Yamaha Motor in three out of four answers that named either.

Among motorcycle brands in Australia in September 2026

Who do people search for more?

Kawasaki, about 38% more searches than Yamaha Motor

Kawasaki 3.6K searchesYamaha Motor 2.6K searches

Who does AI mention more?

Kawasaki, mentioned in 4 of 5 answers, Yamaha Motor in 1

Kawasaki in 4 of 5Yamaha Motor in 1 of 5

Who does AI recommend more?

Kawasaki, named ahead of Yamaha Motor in 3 of 4 answers

Kawasaki first in 3Yamaha Motor first in 1

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kawasaki was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yamaha Motor was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kawasaki was listed before Yamaha Motor in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kawasaki1st
  2. Honda Motorcycles2nd
  3. Triumph3rd
  4. Harley-Davidson4th
  5. Yamaha Motor4th
  6. CFMOTO6th
  7. Royal Enfield7th
  8. Suzuki Motorcycles8th
  9. KTM9th
  10. Ducati–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harley-Davidson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Royal Enfield2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triumph2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CFMOTO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KTM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki Motorcycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha Motor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ducati0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about motorcycle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Kawasaki or Yamaha Motor more popular in search?

This chart shows how often people search Google for Kawasaki and Yamaha Motor by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in Australia.

Kawasaki and Yamaha Motor among motorcycle brands in Australia, by month

Share of searches by month for Kawasaki, Yamaha Motor. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonCFMOTOKTMHonda MotorcyclesDucatiRoyal EnfieldTriumphSuzuki MotorcyclesBMW MotorradKawasakiYamaha Motor
Oct 202528.6%15.7%10.5%11.2%10.5%8.6%4.7%3.1%3.1%2.5%1.5%
Nov 202528.8%15.7%10.5%11.4%10.5%8.6%3.8%3.1%3.8%2.1%1.5%
Dec 202531.3%14%11.4%10.2%9.4%9.4%4.2%3.4%2.8%2.3%1.6%
Jan 202625.8%14.2%11.6%12.4%11.6%9.4%4.2%3.4%3.4%2.3%1.7%
Feb 202626.6%14.6%11.9%12.7%9.7%9.7%4.3%2.9%3.5%2.4%1.7%
Mar 202627%14.8%12.1%13%9.9%9.9%3.6%2.9%2.9%2.4%1.4%
Apr 202623.1%18.9%10.3%13.6%8.4%10.3%4.6%3.8%3.1%2.5%1.5%
May 202628.3%15.5%10.4%11.3%10.4%10.4%3.8%3.1%3.1%2.1%1.8%
Jun 202626.8%17.9%9.8%10.6%9.8%9.8%4.4%3.6%2.9%2.4%2.1%
Jul 202627.3%18.3%10%10.7%10%8.2%5.5%3%3%2.4%1.8%
Aug 202625.9%17.4%11.6%10.3%9.5%9.5%5.2%3.5%2.8%2.3%2%
Sep 202626%17.4%11.6%10.4%9.5%9.5%5.2%3.5%2.8%2.3%1.7%

How has the Kawasaki and Yamaha Motor comparison changed over the last 12 months?

3 findings
  • Kawasaki was ahead of Yamaha Motor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kawasaki’s share of searches among motorcycle brands in Australia moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Yamaha Motor’s share of searches among motorcycle brands in Australia moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 2.6K.

How did search popularity change for Australia motorcycle brands in September 2026?

1 change

  1. Estimated monthly branded searches for Kawasaki in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kawasaki’s and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kawasaki

1 branded search term

  • kawasaki motorcycles

Yamaha Motor

2 branded search terms

  • yamaha motorbike
  • yamaha motorcycles

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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