Jay Jays vs Sportsgirl:Which is more popular?
In September 2026, Sportsgirl had more branded searches than Jay Jays among clothing shops in Australia. Sportsgirl had about 246,000 branded searches, while Jay Jays had 110,000. Sportsgirl made up 5.5% of all clothing shop searches we track, and Jay Jays accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about clothing shops, Sportsgirl appeared in one of the four answers and Jay Jays in none.
Who do people search for more?
Sportsgirl, about 2 searches for every 1 for Jay Jays
Who does AI mention more?
Sportsgirl, mentioned in 1 of 4 answers, Jay Jays in 0
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Top clothing shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sportsgirl was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Jay Jays did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Uniqlo1st
Cotton On2nd
Kmart3rd
Country Road4th- Best & Less5th
- Sportsgirl6th
Target Australia7th
Glassons8th
Zara–- +3 more
Jay Jays–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cotton On3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Uniqlo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Country Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kmart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Best & Less1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Glassons1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sportsgirl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Target Australia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Zara0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Jay Jays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about clothing shops
4 answers
Asked ChatGPT
“Where's the best place to buy cheap clothes in Australia?”
Asked ChatGPT
“Which Australian clothing stores have the best basics?”
Asked ChatGPT
“Where should I shop for women's clothes in Australia?”
Searched Google, AI Overview
“clothing stores”
Searched Google, AI Overview
“clothes shops”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Jay Jays or Sportsgirl more popular in search?
This chart shows how often people search Google for Jay Jays and Sportsgirl by name. Each line represents a brand's share of searches for all 13 clothing shops we track, month by month, from searches in Australia.
Share of searches by month for Sportsgirl, Jay Jays. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Best & Less | Glassons | Uniqlo | Country Road | Zara | H&M | Decjuba | Sportsgirl | Portmans | Jay Jays | Kmart | Target Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 10.1% | 12.3% | 10.1% | 8.3% | 6.8% | 4.5% | 6.8% | 3.7% | 2.5% | 0.15% | 0.07% |
| Nov 2025 | 22.4% | 10.1% | 10.1% | 12.4% | 12.4% | 8.3% | 6.8% | 4.5% | 6.8% | 3.7% | 2.5% | 0.12% | 0.05% |
| Dec 2025 | 22.4% | 10.1% | 10.1% | 12.4% | 12.4% | 8.3% | 6.8% | 4.5% | 6.8% | 3% | 3% | 0.12% | 0.04% |
| Jan 2026 | 20.5% | 11.2% | 11.2% | 13.7% | 9.2% | 9.2% | 7.5% | 5% | 6.1% | 4.1% | 2.3% | 0.13% | 0.06% |
| Feb 2026 | 18.4% | 12.3% | 12.3% | 15% | 10.1% | 8.2% | 6.7% | 5.5% | 5.5% | 3.7% | 2% | 0.15% | 0.07% |
| Mar 2026 | 21.1% | 11.6% | 11.6% | 14.2% | 9.5% | 9.5% | 6.4% | 5.2% | 5.2% | 3.5% | 1.9% | 0.14% | 0.06% |
| Apr 2026 | 17.7% | 11.8% | 11.8% | 14.5% | 11.8% | 9.7% | 6.5% | 5.3% | 5.3% | 3.5% | 1.9% | 0.14% | 0.06% |
| May 2026 | 16.4% | 13.4% | 11% | 16.4% | 11% | 9% | 6% | 6% | 4.9% | 4% | 1.8% | 0.13% | 0.06% |
| Jun 2026 | 18.3% | 12.2% | 12.2% | 14.9% | 10% | 10% | 6.7% | 5.5% | 4.5% | 3.7% | 2% | 0.12% | 0.04% |
| Jul 2026 | 16.8% | 13.7% | 11.2% | 16.8% | 9.2% | 9.2% | 7.5% | 5% | 5% | 3.4% | 2.3% | 0.13% | 0.05% |
| Aug 2026 | 18.6% | 12.4% | 12.4% | 15.2% | 10.2% | 8.3% | 6.8% | 5.6% | 4.5% | 3.7% | 2% | 0.12% | 0.04% |
| Sep 2026 | 18.3% | 15% | 12.2% | 12.2% | 10% | 8.2% | 6.7% | 5.5% | 5.5% | 3.7% | 2.4% | 0.15% | 0.05% |
How has the Jay Jays and Sportsgirl comparison changed over the last 12 months?
3 findings
- Sportsgirl was ahead of Jay Jays in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jay Jays’ share of searches among clothing shops in Australia moved from 2.5% to 2.4%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Sportsgirl’s share of searches among clothing shops in Australia moved from 6.8% to 5.5%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for Australia clothing shops in September 2026?
1 change
In September 2026, Sportsgirl gained share of searches among clothing shops in Australia, from 4.5% to 5.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jay Jays’ and Sportsgirl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jay Jays
1 branded search term
- jay jays
Sportsgirl
1 branded search term
- sportsgirl
Other head-to-heads among clothing shops
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