Jacob's Creek vs Wolf Blass:Which is more popular?
In September 2026, Jacob's Creek had more branded searches than Wolf Blass among wine brands in Australia. Jacob's Creek had about 6,600 branded searches, while Wolf Blass had 1,600. Jacob's Creek made up 17.9% of all wine brand searches we track, and Wolf Blass accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about wine brands, Jacob's Creek and Wolf Blass each appeared in one of the three answers.
Who do people search for more?
Jacob's Creek, about 4 searches for every 1 for Wolf Blass
Who does AI mention more?
Both were mentioned in 1 of 3 answers.
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Top wine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Jacob's Creek and Wolf Blass were each mentioned in one out of three: in one of the three ChatGPT answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Penfolds1st
Brown Brothers2nd- Jacob's Creek2nd
Yellow Tail4th
Yalumba5th
Wolf Blass6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Penfolds3 of 3Named in 3 of 3 ChatGPT answers
- Brown Brothers2 of 3Named in 2 of 3 ChatGPT answers
- Yalumba2 of 3Named in 2 of 3 ChatGPT answers
- Jacob's Creek1 of 3Named in 1 of 3 ChatGPT answers
- Yellow Tail1 of 3Named in 1 of 3 ChatGPT answers
- Wolf Blass1 of 3Named in 1 of 3 ChatGPT answers
See every answer about wine brands
3 answers
Asked ChatGPT
“What's the best Australian wine brand?”
Asked ChatGPT
“Which Australian shiraz brand is best for the price?”
Asked ChatGPT
“What are the most popular wine brands in Australia?”
Searched Google, AI Overview
“wine”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“shiraz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Jacob's Creek or Wolf Blass more popular in search?
This chart shows how often people search Google for Jacob's Creek and Wolf Blass by name. Each line represents a brand's share of searches for all six wine brands we track, month by month, from searches in Australia.
Share of searches by month for Jacob's Creek, Wolf Blass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Penfolds | Brown Brothers | Jacob's Creek | Yalumba | Yellow Tail | Wolf Blass |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 16.8% | 20.6% | 16.8% | 4.1% | 4.1% |
| Nov 2025 | 42.2% | 15.4% | 18.9% | 15.4% | 3.7% | 4.4% |
| Dec 2025 | 39.9% | 17.8% | 21.8% | 11.9% | 4.3% | 4.3% |
| Jan 2026 | 36% | 16.1% | 24.1% | 16.1% | 3.9% | 3.9% |
| Feb 2026 | 46.8% | 14% | 17.1% | 14% | 4.1% | 4.1% |
| Mar 2026 | 39.2% | 17.5% | 17.5% | 17.5% | 4.2% | 4.2% |
| Apr 2026 | 34.5% | 15.4% | 23.1% | 18.9% | 4.4% | 3.7% |
| May 2026 | 40.4% | 14.8% | 18% | 18% | 4.4% | 4.4% |
| Jun 2026 | 36.7% | 16.4% | 20% | 16.4% | 4.8% | 5.8% |
| Jul 2026 | 40.8% | 14.9% | 18.2% | 18.2% | 4.4% | 3.6% |
| Aug 2026 | 40.1% | 14.6% | 17.9% | 17.9% | 5.1% | 4.3% |
| Sep 2026 | 40.1% | 17.9% | 17.9% | 14.6% | 5.1% | 4.3% |
How has the Jacob's Creek and Wolf Blass comparison changed over the last 12 months?
3 findings
- Jacob's Creek was ahead of Wolf Blass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jacob's Creek’s share of searches among wine brands in Australia moved from 20.6% to 17.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Wolf Blass’ share of searches among wine brands in Australia moved from 4.1% to 4.3%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for Australia wine brands in September 2026?
2 changes
In September 2026, Brown Brothers overtook Jacob's Creek and Yalumba to rank 2nd among wine brands in Australia, with 17.9% of the searches.
Estimated monthly branded searches for Jacob's Creek in Australia fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jacob's Creek’s and Wolf Blass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jacob's Creek
1 branded search term
- jacobs creek
Wolf Blass
1 branded search term
- wolf blass
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