Brandwave

How popular isWolf Blass?

In September 2026, people searched for Wolf Blass by name about 1,600 times in Australia, about the same as the previous year. These searches made up 4.3% of all Australia wine brand searches, placing Wolf Blass sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about wine brands, Wolf Blass appeared in one of the three answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Wolf Blass is the sixth most searched of 6 competitors and the sixth most recommended in AI answers.

  1. PenfoldsShare of searches 40.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Brown BrothersShare of searches 17.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  3. Jacob's CreekShare of searches 17.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 2nd
  4. YalumbaShare of searches 14.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. Wolf BlassShare of searches 4.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th

+1 more

Wolf Blass website (opens in a new tab)

Follow Wolf Blass and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top wine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Wolf Blass was mentioned in one out of three: in one of the three ChatGPT answers. Wolf Blass is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Penfolds1st
  2. Brown Brothers2nd
  3. Jacob's Creek2nd
  4. Yellow Tail4th
  5. Yalumba5th
  6. Wolf Blass6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Penfolds3 of 3Named in 3 of 3 ChatGPT answers
  • Brown Brothers2 of 3Named in 2 of 3 ChatGPT answers
  • Yalumba2 of 3Named in 2 of 3 ChatGPT answers
  • Jacob's Creek1 of 3Named in 1 of 3 ChatGPT answers
  • Yellow Tail1 of 3Named in 1 of 3 ChatGPT answers
  • Wolf Blass1 of 3Named in 1 of 3 ChatGPT answers

See every answer about wine brands

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which wine brands compete with Wolf Blass?

Wolf Blass against wine brands in Australia, by month

Share of searches by month for Penfolds, Brown Brothers, Jacob's Creek, Yalumba, Yellow Tail, Wolf Blass. The figures are in the table below the chart.

View monthly share of searches table
MonthPenfoldsBrown BrothersJacob's CreekYalumbaYellow TailWolf Blass
Oct 202537.7%16.8%20.6%16.8%4.1%4.1%
Nov 202542.2%15.4%18.9%15.4%3.7%4.4%
Dec 202539.9%17.8%21.8%11.9%4.3%4.3%
Jan 202636%16.1%24.1%16.1%3.9%3.9%
Feb 202646.8%14%17.1%14%4.1%4.1%
Mar 202639.2%17.5%17.5%17.5%4.2%4.2%
Apr 202634.5%15.4%23.1%18.9%4.4%3.7%
May 202640.4%14.8%18%18%4.4%4.4%
Jun 202636.7%16.4%20%16.4%4.8%5.8%
Jul 202640.8%14.9%18.2%18.2%4.4%3.6%
Aug 202640.1%14.6%17.9%17.9%5.1%4.3%
Sep 202640.1%17.9%17.9%14.6%5.1%4.3%

  1. 1.Penfolds

    40.1%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Brown Brothers

    17.9%

    Moved from 4th to 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.3 points.

  3. 3.Jacob's Creek

    17.9%

    Moved from 2nd to 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Yalumba

    14.6%

    Moved from 3rd to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  5. 5.Yellow Tail

    5.1%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wolf Blass

    4.3%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wolf Blass and its closest rivals

Every comparison with Wolf Blass

5 comparisons

How has branded search demand for Wolf Blass changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wolf Blass in Australia held steady at 1.6K.
  • Across the 12 months ending September 2026, Wolf Blass’ share of searches among wine brands in Australia peaked at 5.8% in June 2026 and was lowest at 3.6% in July 2026.
  • Across the 12 months ending September 2026, Wolf Blass fell from 5th to 6th among wine brands in Australia.

How did search popularity change for Australia wine brands in September 2026?

4 changes

  1. In September 2026, Brown Brothers overtook Jacob's Creek and Yalumba to rank 2nd among wine brands in Australia, with 17.9% of the searches.

  2. In September 2026, Yalumba lost share of searches among wine brands in Australia, from 17.9% to 14.6%.

  3. Estimated monthly branded searches for Yellow Tail in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  4. Estimated monthly branded searches for Jacob's Creek in Australia fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Wolf Blass’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wolf Blass’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wolf blass

How the Brand Demand Index is measured

Who owns Wolf Blass?

Wolf Blass is owned by Treasury Wine Estates. Brandwave also tracks Penfolds, owned by the same company, in Australia.

Do you work for Wolf Blass? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Wolf Blass your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free