Wine brands in Australia:Which are most popular?
In September 2026, Penfolds was the most searched wine brand in Australia, accounting for 40.1% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Penfolds showed up in every answer. Penfolds was recommended most often, coming first in two out of three responses.
PenfoldsShare of searches 40.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Brown BrothersShare of searches 17.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
Jacob's CreekShare of searches 17.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 2nd
YalumbaShare of searches 14.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
Yellow TailShare of searches 5.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top wine brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Penfolds appeared every time. Penfolds was recommended most often, coming first in two out of three answers. Brown Brothers and Jacob's Creek tied for second.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Penfolds1st
- Brown Brothers2nd
- Jacob's Creek2nd
- Yellow Tail4th
- Yalumba5th
Wolf Blass6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Penfolds3 of 3Named in 3 of 3 ChatGPT answers
- Brown Brothers2 of 3Named in 2 of 3 ChatGPT answers
- Yalumba2 of 3Named in 2 of 3 ChatGPT answers
- Jacob's Creek1 of 3Named in 1 of 3 ChatGPT answers
- Yellow Tail1 of 3Named in 1 of 3 ChatGPT answers
- Wolf Blass1 of 3Named in 1 of 3 ChatGPT answers
See every answer about wine brands
3 answers
Asked ChatGPT
“What's the best Australian wine brand?”
Asked ChatGPT
“Which Australian shiraz brand is best for the price?”
Asked ChatGPT
“What are the most popular wine brands in Australia?”
Searched Google, AI Overview
“wine”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“shiraz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which wine brands do people search for most?
This chart shows how often people search Google for each wine brand by name. Each line represents a brand's share of searches for all six wine brands we track, month by month, from searches in Australia.
Share of searches by month for Penfolds, Brown Brothers, Jacob's Creek, Yalumba, Yellow Tail, Wolf Blass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Penfolds | Brown Brothers | Jacob's Creek | Yalumba | Yellow Tail | Wolf Blass |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 16.8% | 20.6% | 16.8% | 4.1% | 4.1% |
| Nov 2025 | 42.2% | 15.4% | 18.9% | 15.4% | 3.7% | 4.4% |
| Dec 2025 | 39.9% | 17.8% | 21.8% | 11.9% | 4.3% | 4.3% |
| Jan 2026 | 36% | 16.1% | 24.1% | 16.1% | 3.9% | 3.9% |
| Feb 2026 | 46.8% | 14% | 17.1% | 14% | 4.1% | 4.1% |
| Mar 2026 | 39.2% | 17.5% | 17.5% | 17.5% | 4.2% | 4.2% |
| Apr 2026 | 34.5% | 15.4% | 23.1% | 18.9% | 4.4% | 3.7% |
| May 2026 | 40.4% | 14.8% | 18% | 18% | 4.4% | 4.4% |
| Jun 2026 | 36.7% | 16.4% | 20% | 16.4% | 4.8% | 5.8% |
| Jul 2026 | 40.8% | 14.9% | 18.2% | 18.2% | 4.4% | 3.6% |
| Aug 2026 | 40.1% | 14.6% | 17.9% | 17.9% | 5.1% | 4.3% |
| Sep 2026 | 40.1% | 17.9% | 17.9% | 14.6% | 5.1% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 14.8K | 0% | 0 points | |
| 2, moved from 4th to 2nd | 17.9% | 6.6K | +22.2% | +3.3 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 17.9% | 6.6K | 0% | 0 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 14.6% | 5.4K | -18.2% | -3.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.1% | 1.9K | 0% | 0 points | |
| 6, held 6th | 4.3% | 1.6K | 0% | 0 points |
1.
Penfolds40.1%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
17.9%
Moved from 4th to 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.3 points.
17.9%
Moved from 2nd to 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Yalumba14.6%
Moved from 3rd to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -3.3 points.
5.1%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.3%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among wine brands in Australia?
6 brands
In September 2026, Penfolds was the most searched among wine brands in Australia, with an estimated 14.8K branded searches, 40.1% of all searches for the six we track. Brown Brothers is in 2nd place, 22.2 percentage points behind at 17.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Penfolds | 37.7% → 40.1% | 46.8%Feb 2026 | 34.5%Apr 2026 | 1st |
| Brown Brothers | 16.8% → 17.9% | 17.9%Sep 2026 | 14%Feb 2026 | 3rd → 2nd |
| Jacob's Creek | 20.6% → 17.9% | 24.1%Jan 2026 | 17.1%Feb 2026 | 2nd → 3rd |
| Yalumba | 16.8% → 14.6% | 18.9%Apr 2026 | 11.9%Dec 2025 | 4th |
| Yellow Tail | 4.1% → 5.1% | 5.1%Aug 2026 | 3.7%Nov 2025 | 6th → 5th |
| Wolf Blass | 4.1% → 4.3% | 5.8%Jun 2026 | 3.6%Jul 2026 | 5th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Penfolds’ share of searches among wine brands in Australia increased from 37.7% to 40.1%.
- Across the 12 months ending September 2026, Brown Brothers’ share of searches among wine brands in Australia increased from 16.8% to 17.9%.
- Across the 12 months ending September 2026, Jacob's Creek’s share of searches among wine brands in Australia decreased from 20.6% to 17.9%.
- Across the 12 months ending September 2026, Yalumba’s share of searches among wine brands in Australia decreased from 16.8% to 14.6%.
- Across the 12 months ending September 2026, Yellow Tail’s share of searches among wine brands in Australia increased from 4.1% to 5.1%.
- Across the 12 months ending September 2026, Penfolds’ share of searches among wine brands in Australia peaked at 46.8% in February 2026 and was lowest at 34.5% in April 2026.
- Across the 12 months ending September 2026, Brown Brothers’ share of searches among wine brands in Australia peaked at 17.9% in September 2026 and was lowest at 14% in February 2026.
- Across the 12 months ending September 2026, Jacob's Creek’s share of searches among wine brands in Australia peaked at 24.1% in January 2026 and was lowest at 17.1% in February 2026.
- Across the 12 months ending September 2026, Yalumba’s share of searches among wine brands in Australia peaked at 18.9% in April 2026 and was lowest at 11.9% in December 2025.
- Across the 12 months ending September 2026, Yellow Tail’s share of searches among wine brands in Australia peaked at 5.1% in August 2026 and was lowest at 3.7% in November 2025.
- Across the 12 months ending September 2026, Wolf Blass’ share of searches among wine brands in Australia peaked at 5.8% in June 2026 and was lowest at 3.6% in July 2026.
- Across the 12 months ending September 2026, Brown Brothers rose from 3rd to 2nd among wine brands in Australia.
- Across the 12 months ending September 2026, Jacob's Creek fell from 2nd to 3rd among wine brands in Australia.
- Across the 12 months ending September 2026, Yellow Tail rose from 6th to 5th among wine brands in Australia.
- Across the 12 months ending September 2026, Wolf Blass fell from 5th to 6th among wine brands in Australia.
How did search popularity change for Australia wine brands in September 2026?
4 changes
In September 2026, Brown Brothers overtook Jacob's Creek and Yalumba to rank 2nd among wine brands in Australia, with 17.9% of the searches.
In September 2026, Yalumba lost share of searches among wine brands in Australia, from 17.9% to 14.6%.
Estimated monthly branded searches for Yellow Tail in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Estimated monthly branded searches for Jacob's Creek in Australia fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted for wine brands?
6 search terms
Each brand's share of searches among wine brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Penfolds
1 branded search term
- penfolds
Brown Brothers
1 branded search term
- brown brothers
Jacob's Creek
1 branded search term
- jacobs creek
Yalumba
1 branded search term
- yalumba
Yellow Tail
1 branded search term
- yellow tail wine
Wolf Blass
1 branded search term
- wolf blass
Compare popularity between leading brands
- Penfolds vs Brown Brothers: compare popularity
- Penfolds vs Jacob's Creek: compare popularity
- Penfolds vs Yalumba: compare popularity
- Penfolds vs Yellow Tail: compare popularity
- Brown Brothers vs Jacob's Creek: compare popularity
- Brown Brothers vs Yalumba: compare popularity
- Brown Brothers vs Yellow Tail: compare popularity
- Jacob's Creek vs Yalumba: compare popularity
- Jacob's Creek vs Yellow Tail: compare popularity
- Yalumba vs Yellow Tail: compare popularity
- Compare any of these brands
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