Brandwave

How popular isYellow Tail?

In September 2026, people searched for Yellow Tail by name about 1,900 times in Australia, an 18.8% increase from the previous year. These searches made up 5.1% of all Australia wine brand searches, placing Yellow Tail fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about wine brands, Yellow Tail appeared in one of the three answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Yellow Tail is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. PenfoldsShare of searches 40.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Brown BrothersShare of searches 17.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  3. Jacob's CreekShare of searches 17.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 2nd
  4. YalumbaShare of searches 14.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. Yellow TailShare of searches 5.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th

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Top wine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Yellow Tail was mentioned in one out of three: in one of the three ChatGPT answers. Yellow Tail is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Penfolds1st
  2. Brown Brothers2nd
  3. Jacob's Creek2nd
  4. Yellow Tail4th
  5. Yalumba5th
  6. Wolf Blass6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Penfolds3 of 3Named in 3 of 3 ChatGPT answers
  • Brown Brothers2 of 3Named in 2 of 3 ChatGPT answers
  • Yalumba2 of 3Named in 2 of 3 ChatGPT answers
  • Jacob's Creek1 of 3Named in 1 of 3 ChatGPT answers
  • Yellow Tail1 of 3Named in 1 of 3 ChatGPT answers
  • Wolf Blass1 of 3Named in 1 of 3 ChatGPT answers

See every answer about wine brands

3 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which wine brands compete with Yellow Tail?

Yellow Tail against wine brands in Australia, by month

Share of searches by month for Penfolds, Brown Brothers, Jacob's Creek, Yalumba, Yellow Tail, Wolf Blass. The figures are in the table below the chart.

View monthly share of searches table
MonthPenfoldsBrown BrothersJacob's CreekYalumbaYellow TailWolf Blass
Oct 202537.7%16.8%20.6%16.8%4.1%4.1%
Nov 202542.2%15.4%18.9%15.4%3.7%4.4%
Dec 202539.9%17.8%21.8%11.9%4.3%4.3%
Jan 202636%16.1%24.1%16.1%3.9%3.9%
Feb 202646.8%14%17.1%14%4.1%4.1%
Mar 202639.2%17.5%17.5%17.5%4.2%4.2%
Apr 202634.5%15.4%23.1%18.9%4.4%3.7%
May 202640.4%14.8%18%18%4.4%4.4%
Jun 202636.7%16.4%20%16.4%4.8%5.8%
Jul 202640.8%14.9%18.2%18.2%4.4%3.6%
Aug 202640.1%14.6%17.9%17.9%5.1%4.3%
Sep 202640.1%17.9%17.9%14.6%5.1%4.3%

  1. 1.Penfolds

    40.1%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Brown Brothers

    17.9%

    Moved from 4th to 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.3 points.

  3. 3.Jacob's Creek

    17.9%

    Moved from 2nd to 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Yalumba

    14.6%

    Moved from 3rd to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  5. 5.Yellow Tail

    5.1%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wolf Blass

    4.3%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Yellow Tail and its closest rivals

Every comparison with Yellow Tail

5 comparisons

How has branded search demand for Yellow Tail changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yellow Tail in Australia rose from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, Yellow Tail’s share of searches among wine brands in Australia increased from 4.1% to 5.1%.
  • Across the 12 months ending September 2026, Yellow Tail’s share of searches among wine brands in Australia peaked at 5.1% in August 2026 and was lowest at 3.7% in November 2025.
  • Across the 12 months ending September 2026, Yellow Tail rose from 6th to 5th among wine brands in Australia.

How did search popularity change for Australia wine brands in September 2026?

4 changes

  1. In September 2026, Brown Brothers overtook Jacob's Creek and Yalumba to rank 2nd among wine brands in Australia, with 17.9% of the searches.

  2. In September 2026, Yalumba lost share of searches among wine brands in Australia, from 17.9% to 14.6%.

  3. Estimated monthly branded searches for Yellow Tail in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  4. Estimated monthly branded searches for Jacob's Creek in Australia fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Yellow Tail’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Yellow Tail’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yellow tail wine

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How the Brand Demand Index is measured

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