Brown Brothers vs Yalumba:Which is more popular?
In September 2026, Brown Brothers had more branded searches than Yalumba among wine brands in Australia. Brown Brothers had about 6,600 branded searches, while Yalumba had 5,400. Brown Brothers made up 17.9% of all wine brand searches we track, and Yalumba accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about wine brands, Brown Brothers and Yalumba each appeared in two of the three answers. Brown Brothers was mentioned before Yalumba in two out of three answers.
Who do people search for more?
Brown Brothers, about 22% more searches than Yalumba
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Brown Brothers, named ahead of Yalumba in 2 of 3 answers
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Top wine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Brown Brothers and Yalumba were each mentioned in two out of three: in two of the three ChatGPT answers. Brown Brothers was listed before Yalumba in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Penfolds1st- Brown Brothers2nd
Jacob's Creek2nd
Yellow Tail4th
Yalumba5th
Wolf Blass6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Penfolds3 of 3Named in 3 of 3 ChatGPT answers
- Brown Brothers2 of 3Named in 2 of 3 ChatGPT answers
- Yalumba2 of 3Named in 2 of 3 ChatGPT answers
- Jacob's Creek1 of 3Named in 1 of 3 ChatGPT answers
- Yellow Tail1 of 3Named in 1 of 3 ChatGPT answers
- Wolf Blass1 of 3Named in 1 of 3 ChatGPT answers
See every answer about wine brands
3 answers
Asked ChatGPT
“What's the best Australian wine brand?”
Asked ChatGPT
“Which Australian shiraz brand is best for the price?”
Asked ChatGPT
“What are the most popular wine brands in Australia?”
Searched Google, AI Overview
“wine”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“shiraz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Brown Brothers or Yalumba more popular in search?
This chart shows how often people search Google for Brown Brothers and Yalumba by name. Each line represents a brand's share of searches for all six wine brands we track, month by month, from searches in Australia.
Share of searches by month for Brown Brothers, Yalumba. The figures are in the table below the chart.
View monthly share of searches table
| Month | Penfolds | Brown Brothers | Jacob's Creek | Yalumba | Yellow Tail | Wolf Blass |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 16.8% | 20.6% | 16.8% | 4.1% | 4.1% |
| Nov 2025 | 42.2% | 15.4% | 18.9% | 15.4% | 3.7% | 4.4% |
| Dec 2025 | 39.9% | 17.8% | 21.8% | 11.9% | 4.3% | 4.3% |
| Jan 2026 | 36% | 16.1% | 24.1% | 16.1% | 3.9% | 3.9% |
| Feb 2026 | 46.8% | 14% | 17.1% | 14% | 4.1% | 4.1% |
| Mar 2026 | 39.2% | 17.5% | 17.5% | 17.5% | 4.2% | 4.2% |
| Apr 2026 | 34.5% | 15.4% | 23.1% | 18.9% | 4.4% | 3.7% |
| May 2026 | 40.4% | 14.8% | 18% | 18% | 4.4% | 4.4% |
| Jun 2026 | 36.7% | 16.4% | 20% | 16.4% | 4.8% | 5.8% |
| Jul 2026 | 40.8% | 14.9% | 18.2% | 18.2% | 4.4% | 3.6% |
| Aug 2026 | 40.1% | 14.6% | 17.9% | 17.9% | 5.1% | 4.3% |
| Sep 2026 | 40.1% | 17.9% | 17.9% | 14.6% | 5.1% | 4.3% |
How has the Brown Brothers and Yalumba comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Yalumba took it in April 2026, Brown Brothers took it in September 2026.
- Across the 12 months ending September 2026, Brown Brothers’ share of searches among wine brands in Australia moved from 16.8% to 17.9%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Yalumba’s share of searches among wine brands in Australia moved from 16.8% to 14.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for Australia wine brands in September 2026?
2 changes
In September 2026, Brown Brothers overtook Jacob's Creek and Yalumba to rank 2nd among wine brands in Australia, with 17.9% of the searches.
In September 2026, Yalumba lost share of searches among wine brands in Australia, from 17.9% to 14.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brown Brothers’ and Yalumba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brown Brothers
1 branded search term
- brown brothers
Yalumba
1 branded search term
- yalumba
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