IKEA vs Rug Culture:Which is more popular?
In September 2026, IKEA had more branded searches than Rug Culture among rug retailers in Australia. IKEA had about 27,100 branded searches, while Rug Culture had 1,600. IKEA made up 35.1% of all rug retailer searches we track, and Rug Culture accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about rug retailers, IKEA appeared in three of the five answers and Rug Culture in one. IKEA was mentioned before Rug Culture in three out of four answers that named either.
Who do people search for more?
IKEA, about 17 searches for every 1 for Rug Culture
Who does AI mention more?
IKEA, mentioned in 3 of 5 answers, Rug Culture in 1
Who does AI recommend more?
IKEA, named ahead of Rug Culture in 3 of 4 answers
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Top rug retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rug Culture was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. IKEA was listed before Rug Culture in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Miss Amara1st
Ruggable2nd
Temple & Webster3rd- IKEA4th
Spotlight5th
Rug Culture6th
Rugs a Million–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miss Amara5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Temple & Webster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ruggable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spotlight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rug Culture1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rugs a Million0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rug retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a rug online in Australia?”
Asked ChatGPT
“Which Australian shops sell good quality affordable rugs?”
Asked ChatGPT
“Where can I buy a washable rug in Australia?”
Searched Google, AI Overview
“rugs”
Searched Google, AI Overview
“rugs online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is IKEA or Rug Culture more popular in search?
This chart shows how often people search Google for IKEA and Rug Culture by name. Each line represents a brand's share of searches for all seven rug retailers we track, month by month, from searches in Australia.
Share of searches by month for IKEA, Rug Culture. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Ruggable | Miss Amara | Spotlight | Temple & Webster | Rug Culture | Rugs a Million |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 17.6% | 21.5% | 14.4% | 9.6% | 1.9% | 2.9% |
| Nov 2025 | 26.4% | 21.6% | 26.4% | 11.8% | 9.6% | 1.9% | 2.3% |
| Dec 2025 | 29.9% | 24.4% | 16.3% | 16.3% | 8.9% | 1.7% | 2.6% |
| Jan 2026 | 31.4% | 20.9% | 17.1% | 17.1% | 9.4% | 1.9% | 2.2% |
| Feb 2026 | 33.5% | 22.3% | 14.9% | 14.9% | 10% | 2% | 2.4% |
| Mar 2026 | 35.7% | 19.5% | 15.9% | 15.9% | 8.7% | 2.1% | 2.1% |
| Apr 2026 | 32.5% | 21.7% | 14.5% | 17.7% | 9.7% | 1.9% | 1.9% |
| May 2026 | 35.2% | 23.6% | 12.9% | 15.7% | 8.6% | 2% | 2% |
| Jun 2026 | 33.6% | 22.5% | 15% | 15% | 10% | 1.9% | 1.9% |
| Jul 2026 | 34.5% | 18.9% | 15.4% | 18.9% | 8.4% | 2% | 2% |
| Aug 2026 | 35.7% | 19.5% | 16% | 16% | 8.7% | 2% | 2% |
| Sep 2026 | 35.1% | 19.2% | 15.7% | 15.7% | 10.5% | 2.1% | 1.7% |
IKEA sells other things too, so only its searches that name this product count here, like “ikea rugs”.
How has the IKEA and Rug Culture comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Rug Culture in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among rug retailers in Australia moved from 32.2% to 35.1%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Rug Culture’s share of searches among rug retailers in Australia moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for Australia rug retailers in September 2026?
1 change
In September 2026, IKEA lost share of searches among rug retailers in Australia, from 35.7% to 35.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IKEA’s and Rug Culture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IKEA
1 branded search term
- ikea rugs
Rug Culture
1 branded search term
- rug culture
Other head-to-heads among rug retailers
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